Twenty-first Century car city winter test / Guangzhou licensing restrictions, weak 4S anxiety / car city, the second half of the year sales will be more fierce

Car city in the first half of test: some dealers brewing market revolution

Twenty-first Century economic report Fan Wenqing reports from Beijing 2012-07-03 23:14:46

A new round of car city stimulus policies have not been announced, Guangzhou limited licensing message has come true. Such changes, to Henan in auto sales Services Limited company chairman Lu Yifeng, will not cause panic.

"Has been used to the hard life, this will come to." As a company with sales of own brand car based dealer, from the second half of last year, Lu Yifeng felt in advance of car city "cold", but he did not expect this year that stocksThe cold from the independent brand spread to the car dealer.

In July 1st, the China auto dealers chamber of Commerce (hereinafter referred to as the chamber of Commerce) released the "first half of 2012 China auto dealer group purchase and sale survey bulletin", in a sample survey of 400 4S shop, chamber of Commerce found that the average base of domestic automobile dealers to deposit ratio has reached the upper limit of 1.7 normal inventory, inventory amounts to about 11300000000 yuan. The tense capital, operating difficulties become the majority of automobile dealers survival.

"Poor sales model is not only independent brand, joint-venture brands in the high-end models, including the past supply cars as well as individual stock car imports more than 60 days, sales and inventory ratio and some even reached more than 4." These figures in the association secretary general Han Feng, means that the car dealers to rely on models of resource negotiation profits era is coming to an end.

"Buy a Mercedes Benz Smart"

Car city is very calm, inventory is crazy. According to Chinese Automobile Research Institute data resource center statistics, this year 1-6 month, domestic car accumulative total sales of 7102883 units, up 8.48%. "1-5 month, in addition to GM, Volkswagen joint venture enterprises basically completed the sales target, other manufacturers sales completion rate low." Zhu Xianglei, Minister of the application and research of data center said, the first half of the year, domestic car city micro state of growth has been set.

But the car dealer is depressed, micro growth state of car city did not make car prices down at the beginning of the formulation of objectives, so in order to complete the task, many enterprises will be transferred to the dealer inventory, one result of this year, prices become car city theme in the first half of.

According to chamber of Commerce survey, the first half of this year, the automobile manufacturer to dealer sales price rose 3000 yuan, but the average price and price car sales dealers than, than the same period last year declined substantially, the dealer enterprise to strive for the year-end rebate has different degree of price promotions.

One from the Sichuan dealer group senior disclosed to reporters, the dealer sales and inventory Sichuan market sales A0 level of independent brand car more than 3, some even reached 5, is hanging by a thread, and has "lay money" luxury car dealers will begin by tying policy, "dealers have played 'buy a Mercedes Benz S350 send Mercedes Smart' slogan".

For dealers, the requirements of automotive special maintenance, after the general production to sales in 3 months, this is the limit of automobile inventory. Once more than 3 months, the stock vehicles will be referred to as the backlog of vehicles, there are circuit aging and other quality problems, dealers must be taken to cut a deal with the clearance, and the car on sale before the repair and maintenance of comprehensive.

In order to avoid take up more funds, dealers will also strive to maintain vehicle inventory cycle in a month and a half to two months. However, even if the sales price, dealer high inventory status is still not changed.

According to the chamber of Commerce survey, now independent brand car dealer inventory car share capital is more than 10000000 yuan, the joint venture brand more than 30000000, while German luxury brand car dealers for car is more than 150000000 yuan of funds.

In order to make tight financial chain is not broken, many dealers began to the bank financing through the acceptance and flow - way. The so-called acceptance, bank and dealers, manufacturers signed three party protocol distributors give some credit, dealers according to the agreement in advance 15% to 30% margin, the 100% banks will accept the bill of exchange to manufacturers, manufacturers start after the vehicle qualification certificate to banks, dealers will be after the vehicle is sold, to pay 70% to 85% the car will be qualified certificate from the bank at redemption. The flow of credit, that the dealer directly from the bank loan to cash will as liquidity.

Draft due to guarantee the loan can be dedicated so the most popular for banks. But this does not mean that all dealers can through bank financing is successful, the credit level will determine their own financing ability, so the present small scale 4S shop or store the largest financial pressure.

According to a brand dealers responsible person said, in the high inventory pressure, the price war will not last too long, if the market continues to go cold, car enterprises do not take the necessary measures, dealers will also take response "method does not mention car winter", some dealers even retreat ideas. They are waiting for a suitable opportunity, "July might be a watershed car market price".

Violent expansion regardless of dealers

However, the development potential of Chinese car market is still optimistic. "Anyway, China car market is still growing, but from the long-term development perspective, this will not change." In June 28th, DS car conference, the general manager of Changan Peugeot Citroen DS division, Heeb says to the reporter, he still believe that the introduction of PSA Chinese in a correct time point law high-end brand, and will continue to speed them in China network construction speed.

He's now occupy the mainstream in the car. According to incomplete statistics, as of now has announced plans to expand the distribution network in the short term car more than 10, this trend was most car dealers thought is the main reason of high inventory.

In July 1st, in the "start think tank construction" Chinese auto market development research center of the ceremony, from across the country more than 20 auto dealer group representatives will be high inventory, low profit directed against the car enterprises.

Association Secretary General Han Feng think, because the "auto brand sales management implementation method," and not limited to automobile manufacturers in the same area layout distribution density of the dot, which resulted in some car prices in big city without control points, damage the interests of the dealers.

"The surge in the number of dot, caused the risk of dealer management and services for enterprises management, training is not in place due to substandard. When the car city slowdown in momentum, some growth dependence dealer enterprise short board is now complete."

The causes of high inventory seems is not all by the enterprises to pay. Deputy general manager to enter the automobile circulation field near Wuxi Commercial Mansion Group Oriental Automobile Co., Ltd. Lv Jingang before, is engaged in fierce competition in the fast-moving consumer goods industry, automobile circulation of over reliance on resource profits products marketing way once it shocked.

"In fact, before the car city slowdown, car dealer money gimmick is too simple, the manufacturers own goods instead of their product profit model, there is a problem sooner or later." Lv Jingang said.

According to the statistical data China Automobile Circulation Association shows, 2011 domestic car sales dealers overall revenue accounted for more than 88%. And in like USA such western mature auto market, dealers in the gross profit of about 60% from service repair and financial and insurance business.

"Obviously the profit structure to withstand brought by the market sales volume fluctuations of the earnings risk ability is stronger, can guarantee dealers hanlaobaoshou." Lv Jingang think.

The third revolution

In fact, now the majority of dealers are no longer put their hopes in the change of policies to rescue the market or car control strategy on the rhythm. "Guangzhou limited licensing policy was announced, the possibility that other city up greatly, since the current policy, market change cannot be reversed, the dealer only to find a breakthrough from ourselves." Lv Jingang said.

Understand according to the reporter, in the face of the new market situation, now the dealer internal basically divided into two groups: young group and conservative. The school advocates the greatest economic benefits to achieve the integration of internal resources, including the radical ideas while sales of different brands in a shop. But the Conservatives still local business adjustment in the framework of stick to the original policy, adjust the direction of increasing financial products and repair service and value-added service is the proportion of.

"No matter what kind of mode but dealers in order to adapt to a rescue way transformation and circulation to the era of meager profit." In Hebei Subaru (Beijing) General Manager Automotive Sales Co., Li Jinyong thinks, when survival dealers rely on product resource profits era ended, the way of fine management, broaden sources of income and reduce expenditure of the China car dealer is the main means of profit of the future.

In the conversion of management mode, some dealers strength is not strong car will suffer the fate of the market reshuffle. Statistical data, as of the end of 2011, Chinese about 6.59 thousands of car dealers, 3 times the number of about America market, and America market in new car sales of about China 2/3. This means that, the next period of time, automobile circulation of "big fish eat small fish" would become the phenomenon.

Han Feng think, the future of automobile industry will be the three revolution, is an energy revolution, a revolution is the power, the third is the market revolution. Now China car market is in the third revolution.

Guangzhou limited license: 500 4S store hit the bottom line of survival

Twenty-first Century economic report Fan Wenqing reports from Beijing 2012-07-03 23:14:51

According to the "Guangzhou small and medium-sized passenger car quota 120000 provisions, Guangzhou city nearly 500 dealers, the average share of sales in about 240, this figure has exceeded the survival of the bottom line on the 4S shop dealers."

In July 1st, Beijing Jingbaohang chairman Huang Kun heard Guangzhou limited licensing policy, but also how far business model first reaction is fear 4S shop. "According to the current situation, voted to build the 4S store is a high risk industry."

Since 2010, Beijing has taken the lead in implementing Yaohao limited licensing policy, market downturn, car enterprises expansion and other factors have made car dealer pressure to survive two years ago brewing in this year officially enter the outbreak period. The card limit Guangzhou introduced a policy like down the last piece of Domino, completely destroyed the last trace of fantasy dealers have the 4S store model.

Promote quickly build cost, operation cost, financing costs, has made the 4S shops investment return period extended from 1 years to 6 years, or even longer, but the car enterprises continue to transfer inventory pressure makes in new car sales 4S shop operation mode suffers the ultimate test.

"Do not use 4S stores will not get the right vehicle sales." The inability to change the market and policy, many dealers will direct the spearhead the car enterprises. So in July 1st, called the National Association of industry and Commerce in auto dealers chamber of Commerce, from all over the country more than 20 dealers group representatives, trying to "think tank" form to explore the future development of the road car to car enterprises, strive for more right to speak, which get rid of 4S store model become a car dealer Max voice.

4S stores a control yoke?

Classic car group deputy general manager Mou Zhigang that group in the early days, has not voted to build 4S shop as the main business of the company. "You only 30% of the distribution network using the 4S store mode, other chain, service based, with 10% to 15% growth this business model makes the classics in the first half of this year's profit income."

While the classical selection in 10 years ago is not the mainstream. "10 years ago, the market in product oriented, as long as there are good products, car dealers can shop selling car, but dealers offered car built 4S shop, an area as possible, which means that the dealers can get more resources, profit opportunities are proportional to the shop area."

In Hebei Subaru (Beijing) General Manager Automotive Sales Co., Li Jinyong recalled: "it was a crazy era, investors blindly optimistic about the auto market, car factory also has one kind of inexplicable impulse to built 4S shop." One of the most typical case, take the lead in 4S stores in Guangzhou Honda, rely on the accord crazy hot, created 1 years back to this myth. The first to join the dealers also rely on this myth first tasted the sweetness of the automobile profiteering era.

But 10 years later, this became the first dealer network exit the joint venture brand requirements. At the beginning of this year, 4 the 4S store application from a network, this event in the field of vibration rather big dealers, to know that 10 years ago to join the 4S store is a peer's envy.

"Location, market downturn, inventory pressure, the dealer even lose sales also finished the task, unable to get the rebate from the manufacturer." Beijing Asian Sports Village automobile trading market general manager Su Hui eyes, part of the 4S shop vicious spiral is the main cause of dealer network exit.

At this point, the 4S shop has become tied to the dealership chains, break them in the market in a difficult. "Slipping factors in the purchase of the policy and the market, and now Beijing 4S shop profit model from the new car sales to customer service repair services after sale service, volume of business in general is able to account for six in the 4S shop, the dealer will not have the survival crisis. ButBecause the 4S shop repair cost is higher, the average consumer in the warranty period, no longer to the 4S shop repair, control car companies in the customer service parts price, become the dealer for a big obstacle transformation." Huang Kun said.

In Huang Kun seems, car source control on the distributor released in 2005 the Ministry of Commerce, the national development and Reform Commission and the State Administration for Industry and Commerce of the "auto brand sales management implementation method," the "measures", the core is a set the car brand monopoly system, namely China Car Dealer must get car supplier brand car sales authorization. "This provision establishes the 4S shop almost single circulation pattern, to become a firm command 4S shop business policy basis." Huang Kun said.

So, in the "4S shop than a bank" happy hour after the end of the manufacturer, distributor discontent erupted, 4S shop has become a target for all. The majority of dealers thought, 4S shop operation there have been variations in Chinese, manufacturers "distribution random, investment excessive, single set index qiangmaiqiangmai" behavior, reaching dealers to survive the bottom line.The presentNumber dealers still adhere to the 4S mode, one is associated with the right to sell, because once the exit two, about the losses will be borne by the dealer side.

Leather 4S shop

In the profit from the sale of the transition process to customer service in 4S shop, given the high cost of operation at present, many dealers to carry on the reform to the 4S store model. "Can not be based on the 4S shop for support, the front store sales in different brands, the rear opening up a number of service chain, improve customer patronage frequency on 4S shop?" Understand according to the reporter, now a lot of dealer group in this attempt to repair chain store model, the personage inside course of study thinks this form may become a prototype for 4S shop profit mode of the future.

However, automobile manufacturers action obviously faster than the dealer. Now the Mercedes Benz, BMW, Audi and other brands have already started the second-hand car, credit, leasing business, trying to establish a one-stop service system based on the 4S shop for tap.In the new business opportunities, dealers and manufacturers in the group has different segments launched the different degree of competition.

And particularly to dealer group worried about is, from the beginning of this year,Some enterprises are in their own way to the three or four line of the city layout of the new sales outlets. For example, Dongfeng Nissan plans to recruit a group of young entrepreneurs, set up their own "elite shop in the three or four line of the city".

In Mou Zhigang's opinion, the new car sales terminal is in challenge group dealers in the three or four line of the city's control. "Our response is, firmly in control in three or four line city layout of the chain store." Some dealers group even by making a tangible market way, trying to get rid of the bound 4S shop.

But the National Federation of industry and Commerce car dealers that the Secretary General Han Feng, if not solve the dilemma of the development of 4S shop mode fundamentally, dealer group strength again big also can not afford any expose to wind and rain.

"In fact, the market downturn, car business relations will be more prominent, butUnable to change the car's strong position." Dealers in the eyes, if he was nearly bankrupt, but manufacturers are still in the franchise that did not take any measures to change the status quo, then exit can only be the last choice of dealers.

Hybrid enjoy subsidies: joint venture brands look at fiercely as a tiger does

Twenty-first Century Economic Report Yu Linglin Shanghai reported the 2012-07-03 23:15:09

Brewing for several months of "energy-saving and new energy automobile industry development plan (2012-2020 year)" (hereinafter referred to as the "planning") is about to be released. Recently the equipment industry ministry of industry director Zhang Xiangmu in the global energy saving and new energy automobile summit said, "planning" will be published by the State Council in the near future. But in an interview with reporters also learned, as early as in the last month, "plan" has been finalized in the small range of expert opinion.

Because of all the domestic car of new energy vehicles are included in the scope of subsidies, "planning" has been the expectation of the enterprise. And the "draft" different, Zhang Xiangmu said, "planning" in the government in addition to auto continue to vigorously support, will also increase the tradition, severe hybrid vehicle support. Among them, in the purchase tax, vehicle tax burden, hybrid will be the first to enjoy preferential policies.

"We certainly is a good news, SAIC's new energy strategy, the full deployment, including, hybrid, plug-in strong mixing pure electric, have layout, and is listed on the stock market," planning "the introduction, development can promote SAIC new energy vehicles." SAIC insiders told reporters.

But the people who think at the same time, because "3000 draft" of the hybrid electric vehicle the maximum subsidy only symbolic, in the "draft" after the introduction, some manufacturers will focus shifted to pure electric vehicles and plug-in hybrid vehicles, neglect or even abandon the hybrid. "Planning" will be introduced to enable them to be taken by surprise.

Add in the hybrid area Toyota Prius models in the market have a certain basis, the independent brand enterprises, to seize the market opportunities in the market whether the favorable policies, the tested.

The Prius can ten thousand yuan subsidy

Reporter understanding, the next 3000 yuan energy subsidies hybrid enjoy will cancel, replace sb. is substantially in the tax concessions. "Planning" provisions, in 2012 to 2020, the purchase of pure electric vehicles, plug-in hybrid cars will be exempt from the vehicle purchase tax; for fuel-efficient vehicles, from 2012 to 2015, medium, severe hybrid car to be levied by the vehicle purchase tax, consumption tax and vehicle tax. While in the "draft", hybrid subsidies of up to 3000 yuan.

Although the remission rate, pure electric vehicles, plug-in hybrid vehicle exemption amount is higher than the hybrid cars, but the long-term to the consumer market of green automobile group general manager Lu Hongwen think, the first to benefit from or hybrid cars. Influence of "pure electric vehicles, but also by the construction of charging battery technology is mature and other factors, five years to mature, and hybrid after several years of development, has been gradually accepted by the market." Lu Hongwen think. Especially Toyota Prius, in recent years the technology continues to improve, the price has been lower, once obtained the support of the government, is likely to cause a wave of consumer climax.

While the car network CEO Chen Wenkai thinks, is likely to be a hybrid become a turning point, in the China market earlier, the whole world hybrid sold well, but in the China market does not sell well. Reporter roughly calculated brushstroke Zhang, "plan" after the implementation, the Prius 18LCVT continuously variable transmission standard edition as an example, purchase a car costs will be reduced by ten thousand yuan, equivalent to about 7% of the price drop.

"Now Toyota in China has taken the development of hybrid referred to the most prominent position, the future Toyota will introduce more hybrid vehicles to realize localization. "Planning" introduced, will greatly reduce the cost of consumer purchase a car, it would be of great benefit to Toyota." Toyota (China) an insider told reporters.

And Honda (Chinese) relevant personage also said: "Honda has launched a mild hybrid models -- Civic Hybrid in Chinese, in the promotion of the new policy, the vehicle sales are expected to break the ice."

J.D. Power Asia, the latest report shows: purchase a car population model of Japan of intention rate decreased from 32% in 2009 to 24% in 2012, on the contrary, the European model achieved the highest purchase intention rate in Chinese intention to purchase a car makers, and the fastest growing. According to the insiders, the new energy could make Japanese cars in China market salted fish.

Controversial subsidy conditions

With the subsidy policy to start, the new field of energy campaign has started.

In June 16th, Shandong Heng with Energy Technology Co., Ltd. (hereinafter referred to as the balance with energy) announced the official launch of lithium ion power battery, formal entry into the field of domestic new energy battery. Symbol with energy to be regarded as auspicious core parts of the layout of new energy vehicles. Future, new energy automobile and Geely Geely VOLVO two brand, will become the core suppliers with energy balance.

Hybrid enjoy subsidies: joint venture brands look at fiercely as a tiger does

A few days later in June 25th, GM for media held communication media will VOLT volt, universal China Company automobile electrification strategy executive director Bai Leimeng told reporters, VOLT has been in Tianjin eco city demonstration operation.

Although the clear VOLT volt can not enjoy China government subsidies, GM still actively looking for a wave of China "new energy" development opportunities.

The new field of energy at present there are two main routes: the hybrid to Toyota represented, and the electric automobile and general as the representative of the. Who ultimately will be in the new energy in the race to win, the key still depends on the market. Though the proposed before "leapfrog development" concept, domestic enterprises also began early research in new energy vehicle. But in the core technology such as the battery mainly rely on foreign.

"Planning" the introduction, from the original intention of speaking, the government hopes to encourage the development of policy promoting China's new energy industry and market. The reporter understands, is to strengthen the support to the hybrid, which is also the Ministry will conduct research in the domestic production of energy-saving and new energy vehicles and key parts and components enterprises, scientific research institute of. "Government procurement will incline to us, the Roewe hybrid cars we have to enjoy the policy of subsidy and the official car purchase support." SAIC insiders also told.

But in the consumer level will be very difficult to say. "Because the foreign enterprise layout of new energy earlier, coupled with the traditional car consumption concept, does not exclude the consumers in the new energy vehicles would still choose the joint venture products." An independent brand enterprise executives told reporters worried about. Which is equivalent to the mean, take China taxpayer funds, subsidies and support of foreign enterprises.

"From the government's point of view, can only be based on the domestic new energy vehicle to encourage, encourage more foreign new energy vehicles in China. As of 30 years ago to change a technology with the market idea is the same." Some executives believe.

But obviously, in the hope that China can get the idea of technology, it is difficult to achieve in the short term. "Like the public to Chinese domestic early, are directly to the module for production. The joint venture production of new energy vehicles in the domestic, but also the direct purchase from abroad assembly module." These executives said.

He suggested that, in addition to the provisions of the domestic car can enjoy tax concessions, but also increase the technical barriers. Chen Wenkai also proposed to give policy support, the domestic new energy vehicle, can limit the rate of localization of the key parts of the.

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For Pricing: mass into the old certification business

Twenty-first Century Economic Report He Fang Beijing reported the 2012-07-03 23:14:48

"In 2012, we will be in the country 162 4S stores, including the FAW Volkswagen, Shanghai Volkswagen, Volkswagen car imports channels, carry out the brand second-hand car business, to 2015, business scope covers 50% dealer network." In June 29th, the public Chinese customers and second-hand car business person in charge Sumartin announced to the media: the German Volkswagen is speeding up the second-hand car brand in the China.

Germany's Volkswagen group want to unify its global and China second-hand car service brand. Three weeks ago, annual Das Welt Auto in Germany (second-hand brand global Volkswagen) global conference, Das Welt Auto executives decided: in addition to including Volkswagen brand itself, the second-hand car brand business will be extended to the Skoda, seat, Volkswagen commercial vehicles and other brands, the future may cover all brand Audi mass group under the.

At present, the mass China is preparing to release Das Welt Auto Chinese name, may be called "the only anecdotal dickson".

Reclaim secondhand car pricing power

Data shows, to 2017, Chinese second-hand car market growth will exceed the growth of new cars. Authority forecast, trading volume in 2011 Chinese second-hand car is about 4300000 cars, 2018 will increase to 22500000 vehicles. In the view of Volkswagen, second-hand car will be Chinese last block have good prospects of gain market.

At the same time, compared to the rapid growth of Chinese second-hand car market with foreign mature markets, have very large ascendant space. Data shows, 2010 in the German new car sales of about 2900000 vehicles, 11400000 vehicles and China. The same year the German second-hand car sales of 6400000 vehicles, new and used car sales ratio is 1:2.2, but in the Chinese second-hand car sales volume is 3800000, and only a proportion of 1:0.3.

To promote the second-hand car business so actively, Volkswagen intention is the most fundamental stimulate sales of new cars, used car dealers will be in the future is a major source of income. The foreign experience, the new car in the overseas sales break has been good, but a second-hand car profit of at least 8%-10%. But if the management is not good, the second-hand car business will cause huge loss.

By launching its own brand of second-hand car, the public expects the business is the core to seize the second-hand car trading, including the establishment of a national database, the price data China second-hand car is very lack. "Second-hand car source and destination, customer specific information, the transaction price, is the core content of the second-hand vehicle transaction." A second-hand car industry told reporters.

The public hope to master the core data at the same time, control the second-hand vehicle transaction price, get rid of dependence on the second-hand car "cattle". Data shows, at present China market second-hand car is mainly composed of independent distributors (commonly known as "yellow") in sales, in 3800000 Chinese market second-hand car sales, only 80000 cars in the brand second-hand car franchise store of.

"If you always rely on cattle, the short term is very convenient, but in the long run, the manufacturer does not take the initiative to do the second-hand car trading, new car sales will be affected, we must have our say." The mass China second-hand car business director Stuart Fuk Hing said.

Multi brand certification test

As early as a year ago, the public began to test the water in the China second-hand car market. At the end of 2011 6, the mass Chinese with catc cooperation opened the first Das WeltAuto dealer pilot store in Linghai market. Since then the public one after another in Beijing the development of three similar experiments.

However, influenced by policy, the speed of development and the funds, the public began to change strategy. "Obviously, people have changed from the original, self built channels to rely on the 4S store." Industry insiders told reporters, this shows that the crowd by model transformation since the second-hand car channel to fast forward relying on sales network model.

This mode of operation, and Chinese market that already exists on the Audi tasting second-hand car, Shanghai general sincere, brand second-hand car is different, the only difference is, the mass in his platform on the other brands of second-hand car certification in the future.

That is to say, only Volkswagen, Skoda, seat, Volkswagen commercial vehicles such as the Volkswagen Group internal brand, there is competition, general Toyota rivals such as Chery, Geely brand, even as the independent brand of second-hand car will be in the Volkswagen car brand on sale.

"We authentication is not necessarily the Volkswagen brand, also may be Toyota, general, Mercedes Benz, BMW, Chery, Geely, even BYD." Situ Fuqing told the reporters, standing in the second-hand car position, less brand loyalty, as long as through 133 is the car, through public goods station to buy a QQ is normal.

If the public really can be achieved for all brands of certification, is a big threat to other second-hand car brand. Because the public at present network number and car in the China reserves should not be overlooked.

It is understood, Volkswagen car provide warranty for 1 years 25000 km, detection of the project is 133 years, the car is 5 years below 125000 km. The warranty is divided into two blocks, a block is customer service repair and maintenance, the other one is the warranty. Volkswagen car now with public financial cooperation, operation method is provided by insurance companies, reinsurance.

However, the current domestic brand second-hand car general certification of the brand used cars, for other brands of second-hand car certification does not involve, the public can practice recognized to be tested.

"The second-hand vehicle certification should be certified by an independent third party certification, if the mass of different brands of second-hand car that is pushing his certification system, and not just for the brand service." Chinese Automobile Circulation Association Deputy Secretary General Luo Lei said, the public methods this can try, but from a brand point of view, the difficulty, such as the mass to authenticate the Buick car, whether the consumer recognition is a problem.

Car dealers to grab the market cake entry-level accumulated profit

Beijing Commercial Daily blue Zhaohui 2012-07-03 07:21:00

Since this year, car sales behind the rapid growth, price range is more and more big. The reporter investigates discovery, at present price competition car mainly concentrated in the entry-level model, senior car preferential price to the part of the joint venture brand. In this regard, there are professionals that,Luxury brand entry-level model price close to civilians, to allow consumers to step in to buy a car, but dealers in the digestive inventory at the same time, expanding the market share, but also accumulate the customer for customer service and maintenance to earn profits.

Reporter visited the market found, the Mercedes Benz C level, the BMW 3 series and X1, Audi A4L, as well as the Volvo S60 entry-level luxury car has entered the 300000 yuan price interval.

Reporters in a Mercedes Benz 4S stores to understand, the Mercedes C class flagship model for 2.0L emissions of three models, models margin of preference now selling more more big, where 1.6L C180K concessions to 60000 yuan, while the C200 the highest preferential 90000 yuan, senior car discount price as part of a joint venture brands. In addition, the BMW 3 series also began a substantial discount on clearance, the Department offers 50000 -10 million, the minimum allocation models leading 318i edition after discount less than 250000 yuan; Audi A4L also appeared 40000 yuan preferential benefits, the price is very competitive.

At the same time, as the senior car competition in market share, the luxury brands are invariably introduced low rates of financial scheme, the purchase of joint-stock brand car to stimulate the part of the plan "consumers spend less money, buy more luxury car".

According to the introduction, the Mercedes Benz financial for C and E have launched a "low interest rate discount project". To the manufacturers guide price is 488000 yuan E200L elegant type as an example, the dealer will price concessions to 355000 yuan, and the introduction of various classification scheme, one of the most favorable consumers Shoufu 30% cars, can enjoy free 24 months payment.

In addition, Audi and BMW also introduced preferential financial purchase a car of each solution. Including the purchase of Audi A4L can enjoy low for the lowest 56 yuan, the final draft optional disposable repaid or apply for an extension; BMW for each series sedan introduced a minimum of 1.99% interest scheme.

Analysis of the industry, all the signs are that, this year the big car brand, especially the entry-level luxury car price marketing strategy will continue. A few years ago to buy the car customers, has time to vehicle replacement, again when they purchase a car, will look more high-end luxury car. With the introduction of more and more cars, car rich product line and the more reasonable prices, will undoubtedly attract more consumers.

A luxury brand dealers said, the second half of this year, the domestic entry-level luxury car market will enter a new generation stage. Lexus ES, BMW new 3 series, Audi A3 models will be introduced into the new generation models, fierce competition led to the entry-level luxury car, the future of luxury brand will enter the age of.

"The future of small displacement car broad space for development, the main force, the entry-level luxury car dealers for tourists is also so, now for entry level of the market share, but also for the future of the dealer the accumulation of huge retain customers buried the foreshadowing." The sources said, because this year the luxury brand car manufacturers added many dealers, so in market tightening trend, the accelerated pace of vehicle structure down, and in the entry-level model play the promotion war, thus allowing more users have the opportunity to buy the car.

Looking for new profit cows, carts at monopoly resources

Southern Metropolis Daily A smile 2012-07-02 08:24:00

As the saying goes, not the egg in one basket! This in the market to buy food grannies are aware of the truth, in fact, contains the most risk control theory and simple. Now, with the auto market competition, dealer new car sales profits continue to decline. As the domestic automobile circulation industry giants each big dealer group, have to find a suitable "basket", used to place their source of profit.

Or, in the luxury car, a huge Guanghui into car rental, lentuo group chose automobile insurance market,A few big dealer group ranked domestic car city at this time, to seek business model transformation.

Don't slowing car city, has let the giants to look the other way? Where is the future of car city "blue ocean"? When looking for business model innovation should pay attention to what factors?

Objective: improved market earnings ratio

In May 8th, Chinese Automobile Circulation Association released "2011 Annual China automobile circulation industry distributors ranking" show, 2011 annual operating income reached 10 billion dealer group has reached 21, far higher than the 13 in 2010. Thus, the field of automobile circulation concentration is rapidly enhanced.

However, under a prosperous appearance, Chinese automobile circulation of surging undercurrent. Be the first to bear the brunt of profit structure tested, from the structure of top 100 enterprises income point of view, the main source of sales is still operating income of the vehicle, the 2011 Annual vehicle business income accounted for more than 88%, which indicates that the change China automobile dealers profit structure to the service trade field has a very long road.

According to financial statistics, large group, or holding, automotive, lentuo group and automotive, turnover more considerable domestic five large dealer group, 2011 revenue totaled 118417000000 yuan, a year-on-year growth of 28.4%, far higher than the industry average growth rate, but net profit total was down 1.1% from a year earlier, the average net interest rate from 3% in 2010 to 2.3%. In the trend of automobile consumption China began falling, the past development model to Guanghui, large, or on behalf of the dealer group rapid expansion to the requirement of transition extremely urgent.

"Could not China automobile market continued high growth", China Automobile Circulation Association Deputy Secretary General Luo Lei think, in the background of the current car city growth slows down, the transition has been crunch time dealer group. Future, service and other automotive after market is certainly the focus group dealers business, how to lengthen the service chain, earnings ratio market promotion, sales income proportion is reduced to solve future problems dealer group.

Model: aim at the monopoly resources

Since the search for a new business mode is represent the general trend, so dealers need to consider is the breakthrough and the transition from what direction. Wang Bingquan said, dealer group in the choice of innovative business model, in addition to the need to combine its own characteristics, if the choice of business model has the property of uniqueness and monopoly, higher returns may realize the profit.

National passenger car market information exchange association deputy secretary-general Cui Dongshu told reporters, the huge $two hundred million with the world's largest high-performance Benz auto manufacturer and the world's largest independent Automobile Refitting Factory Babos in the country 20 years sales agent of the right, but can be extended to more profitable luxury car customized business areas, large later also through the Babos channel, the import S models from Germany to lower the cost of. Babos due to a separate channel of replenish onr's stock in Germany, you can get anything you want models directly from the Daimler Benz sales channels, not in the plan, but also for the high performance suspension Babos hallmark Mercedes Benz S - class, large have pricing power. Cui Dongshu said, so is tantamount to get huge curve of Mercedes Benz S class and other high-end imported cars sales rights from Germany, "and this means that huge profits".

Recently, Guanghui group and FAW Volkswagen Audi sales department in Urumqi on 1500 Audi brand car leasing project was formally signed. Also at the exclusive resources of this market, and strive to class underwriting form bigger market, and achieve greater resources upstream supply chain input.

It is reported, the financing lease business has been in the Guanghui under a number of 4S shop business, and the business volume has exceeded 30000 units. According to introduction, Guanghui auto leasing will adopt the international operation mode: hand car rental payment of rent payment by installment, one-time purchase a car will save large sums of capital budget, reduce enterprise and personal financial pressure; on the other hand, the rental fee as a tax expenditure, convenient customer cost control, is an efficient way to company to improve the rate of return on investment.

However, Cui Dongshu think, this does not determine the leasing can also get better development in china. He said, because of the different national conditions, whether the model can be widely recognized by the market, to observe the need for a period of time. Especially at present domestic enterprises or individuals compared avoidance requirements as urgent, also played down the customers to choose leasing demand. Therefore, financing lease, although have the uniqueness, but the outlook is uncertain.

Risk: innovation mode can not simply copy

According to the characteristics of the business transformation of mode selection of dealers, is also the consensus of the industry. Luo Lei said, the different dealers, expand the direction chosen different, can not simply copy. For example, mainly distributed in the second tier market dealers to vigorously develop the second-hand car business is a good choice, but not for distributed mainly in the three or four line of the market dealers group. While the brand major luxury brand dealers, in the personalized service is an advantage.

"Business model innovation, not only will bring new profit growth point, and will become a new topic" dealer for listing and financing, senior vice president Wang Bingquan, Xinhua letter told reporters in Nandu, the development direction of dealers is just big or strong, after the last round of expansion, the current should be a reprieve. At this time of the business structure of its operating adjustment. And, this transformation in the new field, often can offer topics for dealer for listing and financing activities.

Cui Dongshu thinks, the dealer at present into new business areas, the best and currently its business to form complementary. For example, now 4S shop are mostly located in remote, large dealer group may choose to set up multi brand social repair shop in the city, the formation of interaction with the original 4S shop, hand retain customer base, at the same time as the 4S shop customer service for tourists.

Marketing class

M & A can also reduce the risk

In the view of dealers and experts, the current to reduce dealer profit risk purposes, in addition to seek new business growth pattern, also can choose the appropriate expansion. Guangdong Litai Group Chairman Jiang dawn said, in addition to the current ranking great dealer giant ago, national scale dealers most obvious region characteristic, its business is mainly distributed in a local region. At the same time, there are a considerable number of dealers auto brand high degree of concentration. So, in the fierce competition in the future, are not conducive to disperse risks. He said, next, dealers can try expanding in different regions or different brands, regional economic characteristics and variety, can effectively disperse the risk.

Although the current slowdown in car city, dealers face greater pressure on the operation. However, in Luo Lei's view, this is a good time to M & A. The strength of the dealer can choose now, through lower cost hunters merger, restructuring and realize their own regional business and brand.

Note the rhythm and funds chain risk

Belong to the dealer strategic transformation of business model, even if the direction is correct, but in the process, a little careless, may let the enterprise get into trouble, and even endanger the dealer base. Therefore, how to promote the business model innovation is the industry concern. Guangdong Litai Group Chairman Jiang dawn told reporters in Nandu, although for the dealer, not develop new business model, the future will be very difficult to survive. But different business models, and not blindly seek fast. He said, such as second-hand car already mature, and the competition is expected to increase business, dealers should promote as soon as possible. And the new model for the car rental and other non conventional, due to the existence of risk, should be carried out step by step, not be aggressive.

"Dealers funding chain risk also need to pay attention," said Cui Dongshu, the current distributor to whether car customization, auto finance, financing lease business, have a higher requirement on the capital, in the process, how to ensure that the capital quality is also the distributor must face the problem.

Examples of marketing

The extension into the automobile insurance market

Recently, lentuo group announced a automobile manufacturing, agency, insurance Associate Companies reached a cooperation agreement, the establishment of automobile insurance provider SaneguardAutomobileInsurAnceCo., Ltd., lentuo group will inject $1800000 of the new company, the total registered capital of 2.25%.

A large joint venture into the car rental

In addition to dabble in refitting, large group is also involved in the financing lease, a subsidiary of huge started financing lease from 2010, but only the heavy truck. But huge group recently announced, will set up the car rental company and Japan Orix, future expansion to the nation. At present, the joint venture company is still waiting for the final approval, has not yet been established, but the future to do the main operating lease.

Or holding the acquisition of 70% stake in the luxury car Carlson

In May 28th, the national automobile circulation industry ranked third or holding announced, has acquired Carlson automotive technology company 70% equity, in order to meet the growing demand for car customization and engine tuning. Zhongsheng Holdings said the acquisition, the main purpose is to improve its 4S dealership sales revenue and profitability.

In China car consumption trends, the car business in Chinese market potential should not be underestimated; while for the luxury car market, rapidly increase the target population consumption ability is driving this market was step growth. More importantly, the luxury car market huge profits, but the competition is relatively small.

The car dealer down the annual target, the second half of the year sales promotion strength will be greater

Chu Tianjin 2012-06-29 11:41:57

Seeing the June will soon be over, the major vehicle manufacturers began half data on. Although a substantial reduction in the price, rent consignee to promotion in Jiangcheng car city is staged continuously, but still failed to stop the decline in the market. Reporter recently learned, Dongfeng Peugeot will be its annual sales target from 240000 down to 230000 vehicles, become the first domestic vehicle manufacturers to cut annual sales target.

The car dealer down the annual target

Always be timid and overcautious Dongfeng Peugeot will be the annual sales target, from the planned 240000 units down to 230000 vehicles. Investigate its reason, is because the 5 before the car market sales slump.

According to the national passenger car association data shows, this year 1-5 month, Dongfeng Peugeot of cumulative sales of 88219 vehicles, the progress of its sales from the first half of the year target of 120000 cars and more than 3 vehicles a gap. The personage inside course of study thinks, Dongfeng Peugeot in June only 20000 cars to close impulse, the first half of the year sales target, which is obviously not realistic.

It is understood, because the national auto market inventory remains high, at present the domestic automobile manufacturers for the beginning of the development of the sales targets are not the small pressure. Dongfeng Nissan and Guangzhou Honda manufacturers such as inventory has reached the high level, to fully digest inventory, even 1.5 months.

Jiangcheng car city continued to slump

In addition to vehicle manufacturers have a hard time, Wuhan dealers are also suffering in the "peibenzhuanyaohe" days.

A BMW sales manager told reporters, in their stores, 1500000 BMW 7 series, the current price of 300000 yuan, but to come to consult and negotiate customers still rarely. If in 2008 that moment, few customers will ask you how much discount, is able to grab the car had been made. But now, consumers purchase a car, first words when asked how much money, this car preferential. If you are not satisfied with the discount rate it, usually turned away.

Reporters from the city of Wuhan Zhu Yeshan auto market to understand, the first half of this year, in addition to the May car city a little improvement, June up to 27 days, the market sold only 2185 cars, the data from 4000 a year earlier, dropped by about half.

The second half of the year will be a greater discount

Wuhan Zhuyeshan automobile market auto analyst Chen Zhidong told reporters, at present the major vehicle manufacturers have expanded production, in May a small growth does not alleviate the dealer's fund pressure,No money is problem of new major distributors need to face.

According to the monitoring data of UBS Securities, most of the current joint venture brands inventory level is higher, need two months time to digest, the independent brand inventory is larger, nearly a year high. Along with the traditional sales season approaching, the major dealers began to substantially lower sales, in exchange for cash flow.

Chen ZhidongExpected, the major dealers in the second half of the year will be given a bigger discount "to change the price of", so that consumers can buy a more cost-effective products.