The Ming An insurance listed property trading center in September, Tianjin, Tianjin city becomes the hot point and the financial sector. Hot reasons on the one hand, accompanied by the Ming An insurance transactions in the whole process, there is always a mysterious potential "buyers" HNA partly hidden and partly visible, on the other hand, the China 100% equity transfer transaction is capital market generally optimistic, leveraging the Tianjin Property Trading Center, the people an insurance to revalue, became the capital eyes "xiangbobo". What makes the Ming An insurance capital to compete for the object?

Service leader - the capital to compete for the internal driving force of the insurance

The Ming An insurance the listing Tianjin property exchange, temporarily causing major fund, investment banks and enterprises are competing, and there is talk that potential buyers of HNA, capital are the most value is the path of the Ming An insurance strong potential energy and steady development, low cost and high quality of the expansion, and through the Ming An insurance, the insurance market segmentation can be curved into, the huge market space.

Coincidentally, in 2010 September, Tianjin Insurance Regulatory Bureau Supervision issued "2010" Document No. 75, on the various insurance companies in the two quarter of 2010 the overall situation of insurance of complaint letters and visits work conducted a comprehensive assessment. Ming An insurance business management, compliance with the quality and efficient customer service, achieve zero complaints and the establishment of insurance petition work mechanism, strengthen the construction of internal control system work assessment, assessment and evaluation and construction for disclosure of data and system two out of 100 outstanding achievement, become the only access to a two out of the insurance subject.

It is reported, this evaluation is based on the Chinese CIRC statistics management information system data, and in the Chinese CIRC bulletin issued a number of property insurance supervision department, also put forward to strengthen internal management, standardize the order of operation, improving service and so on many requests to the national insurance companies.

In fact, the insurance regulatory bureau of Tianjin Branch of CAS Tianjin assessment result of the Ming An insurance (China) a microcosm of the quality of service, in 2008 March, CIRC Jiangsu Bureau was informed of the 2008 annual Jiangsu the provincial insurance company of complaint letters and visits and the basic situation of statistical data, 18 property insurance companies, 25 companies have been complaints, the Ming An insurance throughout the year without any form of complaint letters and visits occurred, more than 20 property insurance companies in the forefront.

The capital was born with a strong tendency for profit, capital, standardized and orderly market environment is an important guarantee for the sustained and healthy development of insurance industry, and to seize the market trend, the internal solid enterprise get the favour of capital market, the realization of the value of re evaluation and capital nirvana, apparently, Ming An insurance leading service is triggered by internal the driving force for capital.

The huge market of capital industry core driving force for Ming An insurance

Capital never for enterprises and "Crazy", can let the capital "Crazy" is often the market big enough and development prospect.

In recent years, the insurance market has been rapid growth in business. As of 2010 June, the national insurance industry insurance premium income of 208738000000 yuan, a year-on-year growth of 32.33%. The car insurance insurance premium income of 151359000000 yuan, grow 36.22% compared to the same period; industry total assets of 544567000000 yuan, an increase of 15.07%; net assets of 76264000000 yuan, an increase of 45.84%; total liabilities 468303000000 yuan, grow 11.25% compared to the same period. The industry's annual rate of return on net assets reached about 20%, the overall strength has been significantly enhanced, a large number of new insurance companies to the Ming An insurance as the representative of the rapid growth.

The single enterprise, Ming An insurance 2009 operating income 1095000000 yuan, up to the end of last year, the company's total assets of 1996000000 yuan, the rights and interests of the owners of 617000000 yuan, the service network core city basically all the coverage of the insurance industry layout, set up 19 grade two institutions in Shenzhen, Hongkong, Hainan, Guangdong, Beijing, Shanghai, Jiangsu, Sichuan, Liaoning business area, extending from Shenzhen to china.

Compared with other insurance companies, in time and enterprise development trend of view, capital to enter the property market, "backdoor" fast segmentation huge market space, the rapid implementation of the investment benefit maximization, it is difficult to find second more than the Ming An insurance for insurance company.

Direct marketing capital leveraging the Ming An insurance market weapon in battle

According to Roland Begg, in some developed countries such as Britain and American, purchase insurance through the insurance telephone car insurance marketing channel owners ratio as high as 61%, for the domestic insurance industry, innovation telephone marketing channel effect is obvious, has gradually formed the different channels complement each other, and common development pattern.

Introduce the direct marketing is a good opportunity to market structure reconstruction, the insurance industry in the future competition will be the direct marketing competition, accelerate the development of power marketing, network marketing to all insurance companies has become a priority among priorities of work, in the words of Liu Shihong of president of the Chinese is, operations, channels, close cooperation, speed up the direct implementation of the marketing strategy, to build the core competitiveness of the insurance. Direct marketing business development will foster the future strategic support, is the Ming An insurance rise again, the key break the pattern of the market. Optimistic expectations for this year based on auto insurance profit, Ming An insurance will vigorously expand direct marketing premium income.

Along with the capital market, many favorable factors, Ming An insurance strong build of direct marketing brand -- an insurance 123, will receive 1 calls, 2 discount, 3 days paid professional service spirit, to a new high, enter the new mileage.