Toyota Auto Body Co will not bankrupt -- "brake door" event truth

Toyota Auto Body Co because "brake door" incident, announced the recovery of more than 910 cars in the world. 9100000 cars to Toyota Corporation, means what? Means one year production the company car all return not enough. And don't say, need to pay huge costs and repair recovery so many cars? In fact, the worst, is "the world's highest quality" Toyota car in the world completely discredited.

As one of the World Miss Congeniality was suddenly found a escort girls, all over the world and sad for Toyota car "fall".

Why Toyota Auto Body Co will create "brake door" event? With this doubt, I call the Japanese car critic Mr. Kurosawa Junichi. The minister stepped down from the Toyota Auto Body Co seat car expert, gave me a very simple explanation. He said, "Toyota automobile brake problems", mainly because the foot pad fixing parts of driver's seat at the foot of the problems in the design of. At the same time, part of the car also appeared the brake pedal down, brake strength not enough. Therefore, the "brake door" problem is diverse.

Blackpool said, because the American people feet long, while driving, it's put foot pad on top. Results of this action causes the fixed parts gasket is loose, resulting in gasket constantly moved forward, often below the brake pedal to the. Some people even put a piece of carpet, and the gasket things, results, the car brakes, pedal when stepping down, in part by gasket front of live, can't completely stepped on the brake, lead to traffic accidents. It is reported, most of Toyota car brake accidents so far USA happens, is caused by the. And this kind of accident in the Chinese and Japan has not occurred. It seems "too long" leg "is the biggest culprit". However, the Toyota Auto Body Co in the design of the gasket fixed parts, it does not take into account the Europe's "long legs".

Schematic diagram of gasket fixed parts

So a gasket fixed parts, leading to American many people died, accident report count to 102. America national transportation and highway administration has launched a judicial investigation of the Toyota Corporation. In fact, the most fundamental reason provoked America Government annoyed, not the traffic accident, but in 2007 the Toyota Corporation have found these problems, but has been dragging is not solved, resulting in increased USA casualties.

Toyota Corporation why neglect this problem? Blackpool's explanation is, the Toyota Corporation began to replace GM to become the world's largest car company in 2007, it is a pride and bureaucratic constitution produce. Especially in the GM bankruptcy reconstruction, he holds the world overlord Diaoyutai, there are such bad consciousness, the Toyota fine service spirit behind. At present this one "brake door" event as an example, in the whole world at the time, attention Toyota cars until February 2nd, the problem exposed by the media for 2 weeks, before the vice president Sasaki held a press conference to explain the situation, but President Akiotoyoda has not appeared.

The day before yesterday in the morning, I was woken up by the British BBC calls, BBC this problem is also deep interest. I said to BBC, except for the pride of Toyota Auto Body Co, and one of the key reasons, production management and quality management of Toyota Auto Body Co in parts of the problem. In the past, the key components of Toyota Auto Body Co are produced at home, so the quality management of parts to do a very good. However, Japan's bubble economy collapsed, the Toyota Corporation in order to save costs, abandoned Japanese style "fleet management mode with the boat ship", the design and processing production in many parts of the world into the factory to carry on, and the implementation of the global sharing of parts. The emergence of the brake plate problem is in the Toyota American plant design and production, distribution to North America, Europe, China, Toyota automobile manufacturing factory. Results a parts problems, global Toyota cars sneeze. The North American market recovery 5800000, Europe 2300000, China 70000 5000 cars, other countries plus, add up to more than 9000000 vehicles, while the Toyota Corporation last year to produce 6800000 cars.

Toyota car in USA market has been regarded as "dangerous vehicle"

Now, Toyota car badly to what extent in America market? The automobile industry has not Toyota shadow of car, car rental companies prohibit Toyota car rental, second-hand car company prohibits Toyota car sales. From the beginning of February 1st, Toyota Corporation 5 factories in USA, stop eight Toyota car production.

This is just the trauma, internal injuries is most people lost over the years for Toyota car loyalty and trust. A financial crisis, let Toyota vehicles in North America and Europe market sales were cut in half. And last year the Chinese created the automotive recycling issues, also let China consumers lose confidence in the Toyota car. In all of Japan's car, Toyota car in 2009 Chinese worst performance, growth of only 21%, while Nissan has increased by 54%, even Mazda also increased by 37%.

The Toyota Auto Body Co announced in March this year, the closure of a factory in California American, was the factory more than 5000 American protest.

Toyota Auto Body Co, although in time before the end of 1, published two reports, one is the world's 2009 annual car sales report, report shows, last year's global sales fell 18%. Another report is the fiscal year 2010 global sales target, Toyota automobile aspire to in the new year sales increase of 10%. However, doubts almost all of them to Toyota this goal, Toyota automobile stocks within a week plummeted 15% is a stark evidence.

In fact, Toyota Auto Body Co are now facing problems, and Japan Airlines existing 10 years ago many similar problems -- arrogant, neglect, bureaucratic constitution. As for the Toyota Auto Body Co will go Japan Airlines "poor quality of service, lose customers, the decline in operating performance, deficit year after year, bankruptcy" of the old, but President Akiotoyoda has not the courage to reform the management system of the company? Otherwise, in a few years, "car to the front is Lu, Lu Lu does not see Toyota car" the tragedy will be.

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