Foundation is a private non-profit organization, regular fund-raising work is one of the basic tasks of foundation. How to raise donations to participate in social public enthusiasm? What kind of thinking and concept to guide funding? How to design the fundraising strategy, plan and plan? In the fundraising process should pay attention to what the problem? These are engaged in fund work colleagues should think seriously and earnestly solve.

     I think, foundation in the fund-raising work in addition to design a fundraising strategy, feasible scheme and plan, should also pay attention to and solve the following problems:

One is not "pull the banner, make skin".

Some comrades believe, foundation fund-raising work, must find a "background", set up a "platform", "background" harder "platform", the larger, more easy to raise money; "momentum" is to raise money to more; therefore they note to think and the design ideas and propaganda not fundraising, in the work plan, but busy "together" to participate in the activities of the "departments" and "leaders"; "activity seems to be" more "lively", "specification" and more "high", "and" more "big", the better, not in earnest to launch social public participation under the time, but only in the surface of "show" on the article, but the public participation in public welfare activities are usually not see the activities of the "background", but the real public welfare activities to decide whether to donate money and you want to donate money; in fact, "pull the banner, make skin" only one is a lot of excellent folk organization will not take outdated fundraising.

Two is not too luxurious to simple fund-raising activities.

Some comrades blindly believe, foundation to carry out activities to adapt with the foundation of identity, especially the "official" foundation, carried out various activities are not so "stingy", places the more high-grade, more is that our foundation strength, therefore, all fund activities are held in high places. In fact, whether a fund will have strength, do not need to see where you often engage in activities, but to see the fund performance, the fund will be the brand project, see the fund's social reputation, see the foundation's team could take on the purpose of the organization foundation of historical mission; foundation is a folk organization in China, consistent with the folk organization's thinking to the positioning and civil organizations, non-governmental organization behavior is completely unnecessary to mimic the government organizations, non-governmental organizations are using old people donated money, NGO development work to principles of low cost and high efficiency, all to practise economy principle, to save every penny; every penny donors donated, we should cherish the use, try to spend it at the place of use, who also have no reason to waste, no any reason donors scant oneself in food and clothes to charity money to ostentation. I have been a famous national foundation, see they held a news conference, press conference, ceremony, visiting foreign guests reception of important activities are carried out in a small, but very simple room. This is a year to accept the donation billion fund. They cherish the donor every penny of the spirit is really admire! With the government procurement market will gradually fade out, the competent departments for the "official" fund will bring aura, will along with time passing, with our NGO management laws and regulations continue to improve, all the folk organization, whether you are "public" or "private", will be equal to stand in the same the starting line, "the thrifty, defeated by the extravagance", I think no one should forget this adage.

The three is not to raise money for "transaction" approach.

People often ask me: foundation to carry out fundraising activities can not be "rebate" and "Royalty" means? How to treat the fund-raising activities in the "Royalty" and "kickbacks" phenomenon? And some people just think: if there is no "rebate" and "Royalty" means, the foundation will be very difficult to raise funds; and foundation surface is not said, but "rebate" and "Royalty" has become an open secret; I want to answer the question, can from the following several aspects to know: (1) foundation is a non-governmental and non-profit organization, its main task is to use the lowest operating costs, maximize the social donation to public welfare foundation mission determined (project), the purpose is to make a donation to the donor recipient benefit, but don't expect non recipient in the activities of exploit and profit. Any form with donor money "rebate" and "Royalty" are contrary to donors act of the will, is the donor love blasphemy; (2) foundation in fund-raising activities is to have some "cost" costs, however, fundraising cost exceeds the limit and the standard must be necessary, the proportion range should be regarded as not feasible and should seriously investigate and deal with illegal acts; (3) "rebate" and "Royalty" easily induced economic crime; (4) the foundation staff member and the foundation of the social responsibility is active in fundraising, all the "income" foundation not in the foundation internal "bonus", the necessary incentives can be, but the foundation staff member and foundations are not seeking outside except pay any additional "profit"; (5) organization of individuals to carry out donation is a serious organized activities for public welfare donations, the unit does not seek any way in return, if payment "fundraising cost" to donate, donate to poor donations to raise money units into small exchequer, how to explain to the donor? (6) the enterprises and institutions contributed to the fund and preferential tax policies for the country, and to contribute to the fund unit rebate (rebate), how to explain the law? (7) public welfare activities different from commercial activities, not the weapon in business activity. As an effective means and a necessary measure of public welfare activities. At present, has not heard of and effective measures which mainly means a famous foundation fundraising activities is the "rebate" and "Royalty"; in short, the foundation in developing the donation work if the "rebate" and "Royalty" as the main means will do more harm than good; if the "rebate" and "Royalty" as the foundation of the "secret weapon", will be the foundation for realizing the objectives and tasks, for the purpose of fundraising lead us astray, once the exposure to the public is to make the foundation in social credit blacklist.

Four is to pay attention to and donation units and individuals signed the donation agreement, determine the responsibilities and obligations in the form of law.

Honesty is the foundation must abide by social morality, fund raising funds is to realize the public purpose better, not in order to assemble a wealth of society, not to move him to use or leave their slowly with. A donation agreement with the donor fund units and individuals, is the foundation of honesty and trustworthiness, but also to all parties responsible attitude. In accordance with the agreement to use the donated assets is the foundation should abide by the professional ethics and code of conduct. In accordance with the donation agreement will be the responsibilities and obligations of both parties to confirm in the form of law, legal constraint is the recipient behavior, but also is convenient for donors to effectively supervise the use of funds behavior of the recipient. The fund will only maximise the more donations to public welfare undertakings (project) shaping the fund can be a good social image, expand the social influence of foundation, thereby expanding the sources of fund fund. In practice, the fund will often not and use, donors agreed donations by donors will not use donations and not with the donation party consultation and then arbitrarily change the use of the donation money even moved so he used problem, these actions will not only greatly damage the public to actively participate in public welfare undertakings, cause extremely bad influence to the foundation's reputation, but also greatly hindered the healthy development of China's public welfare undertakings.

Five is the foundation to the publication of all kinds of information content to accept the donations and use of contributions in time, take the initiative to accept the supervision of public and news media.

Some funds will not pay attention to accept donations and use dynamic donation information and fund timely released, what be opinionated "commercial secrets", not to the public. In fact, this is a kind of public welfare is ignorance, the modern concept of public welfare to require the foundation to put himself in a glass bottle, all foundation should be transparent, open, more transparency, public participation is higher, sources of fund is more, otherwise, the difference the. Donors who most want to know their money in what place, help what person, how the recipient's situation, what are the changes from year to year? Donors do not want to see the most is money boondoggle or after held a donation ceremony they are no more. They hope that with the foundation to maintain regular contact, in order to understand the foundation the new project, the new contributions to the fund or funds as soon as possible will be able to send someone to pick up, donors generally want to see businesses or individuals in their own name on the foundation established a merit list. In the famous several foundation's Web site, we can clearly see the specially set up "donation enquiries column", donations, donations, donations name used to be crystal clear, as clear as noonday. The fund will take the initiative to consciously accept the supervision of the public and the news media, is the objective law of the development of public welfare undertakings, but also the inevitable requirement of social development, conform to the rules and requirements, popularity will become the foundation of higher; otherwise, a day will not face had given her support and help. Social media.

Six is the foundation to carry out investment and business don't take their own way to raise money.

Some of my colleagues often issued such a doubt, fund interest is difficult in carrying out social fund-raising activities and bank deposits is low, the fund difficult circumstances whether to fund their investment activities way to raise money? I think, this road is blocked. One is according to the law of our country, whether units or individuals to develop investment business activities must be to industrial and commercial registration, if a fund is registered as a non-profit organization, and registered as a for-profit company or enterprise, a set of troops two sign, then this foundation how play what role? Because the current state of foundation is allowed to carry out what the investment activities of the absence of a clear definition of the scope of, if the fund's investment activities are not registered, then the fund's investment activities in violation of our laws too; two is our country's foundation are not large scale, fund it relates to all aspects of knowledge, it is difficult to accommodate related disciplines in the field of elite talent, leading energy is very limited, it is difficult to simultaneously study both profit and non-profit research problem; three is the investment business activities will have the risk, once the investment fails, the foundation will be difficult to social masses and donations account, foundation or less risk for good; four is the foundation will donate money deposited in banks charge interest, buy some stocks, funds, trust and other financial products properly, is the necessary means to preserve and increase the value of the fund, although also belongs to the investment activities, but also has some risk, but other than investment behavior is easy to control and master to sum up, foundation; although can engage in some such as sale, auction, a moderate business activities, but should not take The body to carry out investment activities as the main way to fund the main means to raise money and fund, but should actively carry out social fund-raising activities as a major source of fund fund.

Because the current state of fund supervision and management are still scattered in the registration management department, business department, social audit institution, the Department of industry and commerce, taxation authorities, the lack of contact and exchange the necessary mutually, some departments of the relevant state laws and regulations and the foundation of the operation characteristics and rules and lack of understanding, therefore, the fund in financing of irregularities and behavior is difficult to timely and necessary supervision.

In general, the integration of management functions, strengthen to the management of the foundation supervision has become a pressing matter of the moment to promote the healthy development of China's social welfare undertakings.