Young lawyers why not to earn money? "The law of marketing" to solve the problem? China lawyers will lean?
   Don't let a young lawyer increasingly narrow path
　　
   In recent years, the lawyer occupation has been highly concerned by the society.  According to the National Lawyers Association statistics, China currently has about 140000 registered lawyers, law firms more than 1, according to the national population count, average every 9000 people have a lawyer. In this 140000 lawyers, young lawyers accounted for 60%, and no doubt they have become the backbone of lawyer profession.
   However, an industry worrying phenomenon, especially in recent one or two years: that is the number of young lawyers in a dramatic reduction in. On the one hand, law school graduates want to be a lawyer will decrease, on the other hand, many have entered the legal profession young lawyers choose to.
   Survival investigation 10% young lawyers to survive the first three years
   What is your idea of young lawyers -- small age in Western dress and leather shoes, car, briefcase, be in high and vigorous spirits? -- no matter! Young lawyers are burdened with almost unable to withstand the pressure of survival, 10% young lawyers to survive the "debut" three years ago, had to give up their occupation ideal, to switch to other industries or to go back to school. When about fairness and justice has been too far away.
   Low income, no motion, no experience, no one guide, which is facing the young lawyers after joining the main dilemma. This week in the just concluded seventh session of China lawyers forum, Hubei Weili Lu Bin law firm, lawyer Ye Ping will young lawyers to survive a difficult list: low income, economic pressure; lack of social resources, may cause less; lack of experience, social prejudice, causing difficulty in enforcing the law; its psychological instability. At present, the association of Shanghai about a young lawyer living in a very wide survey of influence of lawyers. The research project sample of more than 1000, respondents were concentrated in the age between 25 to 35 years old, among them, the annual income of less than 50000 yuan in the proportion of 60%, 82.8% of respondents think the current income is low or very low, especially in practice two years ago, it is easy to run behind one's expenses.
   University Law School, a powerful army seized the bridge like judicial examination, but after entering the low income and no security class. The survival status of young lawyers scared law students and other originally interested in the legal profession youth. A lot of people after repeated observation, consideration, finally decided to give up this occupation.
   A survey shows that the Law School of Zhengzhou University recently for undergraduates to do, just the timing, 75% of the people were willing to become a lawyer, but to graduate, really would like to go to law firm (hereinafter referred to as firms work only a student). The lawyer occupation are for law school graduates lost its appeal? The reporter investigates discovery, the main problem is that when the lawyer's work and high cost, and low social status, especially in a weak position in the game with a judge, prosecutor.
   "Anyway, my classmate basically do not want a lawyer, but this situation is go from bad to worse." Attorney Liu Lei is a master of law just graduated from people's University Law School, now the city of Beijing Kyoto firm work. For example, "I give you, my classmates, Kindu law firms to him. In Beijing, a master's in international gold and wood, not easily? But he chose to industrial and Commercial Bank of China, on the counter. Do you think? I read the master students went to the street office, to the health of the...... This situation is now very common. This session we students more than 70 boys, only five individuals as a lawyer. Why? Risk. The risk is too big! The industry needs three to five years of growth period, and the money to the growth period and you need the most time is the superposition -- just graduated, can no longer rely on home, you want to survive, to eat, to rent or buy a house, to talk about a girlfriend, unstable income failed to support the. Add up to a civil service post mixed income, three thousand dollars a month is always there, general and dormitory, a big problem is solved, the solid!"
   A female lawyer said: "lawyers work too hard, can only survive in the cracks between lawyers and legal workers and lawyers in the dark. For the case, understanding people everywhere, everywhere the hair name card, and some have even set up their stalls in the court before the door, and small traders like." In this embarrassment, the lawyer's legal and social status of uncertainty will inevitably lead to the lawyer team houjifaren.
   To live! To live with a sense of security! This is the most realistic consideration. Potential lawyers so evaporation. Where this is going? China lawyer industry will appear the phenomenon of temporary shortage? To solve the dilemma of young lawyers, not only to solve a generation of lawyers, more is to solve the potential problem of several generations of lawyers, is the development of the legal profession in question.
   The distribution system to change the law firm
   Young lawyers why low income? The lack of a source and income distribution system is an important reason. The lawyer industry is a special industry, many cases (especially business litigation lawyers alone), distinct, law firm is a loose organization, case resource mainly rely on our own personal connections, no matter big small which are in this situation. And the accumulation of contacts is the need of time. No case, no one will give you the source, income come from?
   Commission system is doubling severe case problem. Why the commission? Beijing Huijia law firm Kou Mingguo lawyers analysis: "we used in this way for a variety of reasons: first of all, we ideally lawyer originally belonging to the free occupation; secondly, can maximize the incentive lawyers to open up the market; thirdly, can reduce the burden of law, etc.. But this approach has created a young lawyer's economic difficulties, because they lack is the case, the source as well as all the time and effort required to accumulate."
   No cases have no income, the lawyer is always in a turmoil. "I think for the distribution of the most suitable young lawyer working for wages to a certain level, can guarantee the lawyer's life, so as to keep the lawyer occupation honor." But, "it can be said, most of the or commission or has a system of". Curtis lawyers to say. So, some offer high salary of large firms is how to make a few elite wigs, and most of the young and signs, we can imagine.
   In Beijing, the practice of lawyers and paralegals income in 1500 yuan, which is much lower than the per capita income of workers in Beijing City, near the standard of 3000 yuan. In the legal profession, solve the problem of income distribution from the system, can alleviate the pressure to a certain extent, a young lawyer.
The training of young lawyers industry responsibility
   However, has entered the legal profession of young people, rather than the material on the difficulties and hardships, "is a more anxious and perplexed by what way to develop". "Legal services lawyers are engaged in practical work, but legal education is more focused on the theoretical study and ignore the practice operation, resulting in a young lawyer hands-on ability, congenital deficiency is lack of ability of legal practice." China lawyers network executive editor Liu Yaotang said.
   Lack of experience is a fatal, for many years the theory of law, mastery, but in practice often be at a loss what to do. He cannot trust him, this is the new lawyers don't get another main reason. A lawyer recalled her a green hand scene: "the court cases, hand trembling, he said what do not know each other, say what also didn't hear." When the young lawyer, most desire is to get advanced guidance and help, learning specific skills, learning to deal with things of them, ask them to point out and correct their mistakes, master the practical skills as soon as possible. But they were disappointed, most law firms do not believe the school admission; partner boss but not the teacher. "Now the competition is so fierce, what we need is a working man." The lawyer industry does not seem to pay attention to the cultivation of new ideas and the traditional. In many cases, the young lawyers in the firm after limbo, "sheep herding style" growth; three five years later, the polarization, not "good" young lawyer was relentlessly "treatment". "Our industry is not the same, unlike what the new enterprise, how to develop, how to do the work, they all have a set of measures; a lawyer is the. Young lawyers face situation very passive." A young lawyer told reporters.
   Liu Yaotang is such a design solution ": first, the introduction of such as legal clinic education practice courses in law education to young lawyers, accumulated certain experience and skills; second, a senior lawyer law firm arrangement mentoring of young lawyers. Focus on improving the law firm lawyers association of social responsibility, the law firms realize training young lawyer talents to promote the importance of development of the whole trade of lawyer, to help young lawyers to grow faster, the law firms will also benefit from; third, young lawyers of their own learning, this is the most important."
   Director, National Committee of Lawyers Association of criminal defense lawyer Tian Wenchang Kyoto firm in Beijing, said in an interview: "the training of young lawyers is very important, firms director to when the teacher rather than when the boss."
   Lawyer Tian Wenchang has been in the best training new recruits. "Teach that like with graduate students. Explains the body belt." Kyoto firm Zhu Yonghui lawyers told reporters, "every time to Tian teacher will record, back to us; he always create opportunities to give us these young people, to take the stage, let us go forward. He shares the failure, success, is our growth."
   "If the apprentice robbery source, or afraid of their own cultured human being dug, it is a sign of weakness. The market competition is in the contradiction and development." Tian Wenchang lawyers said. "The apprentice may be 'exploitation', the 'exploitation' people have to learn something. Or would appeal to the lawyers of the sense of responsibility."
   Kyoto firm have regular training system is very strict. Now, there seems to be more and more firms began regular training.
   However, "the lawyer trivial to, general training can not solve the problem of what". Beijing Dacheng Law Firm Deng Yongquan lawyers very simply deny the assumption of "teacher" system. "Good lawyers are busy; it is best to work with them, observe them, you learn from them. No matter what is not able to study, to teach others not, the biggest role taught is to speed up your learning speed." In every interview object, lawyer Deng Yongquan attitude is the most vigorous and resolute, gives the impression of distinct. He is not to move or retreat the young lawyers must also rely on their own efforts: "the problem is not to rely on others to give you the solution, is to rely on their own to solve. To observe, think, as a lawyer, you have this big environment, not the environment outside."
   Deng Yongquan lawyers are lawyers young generation leader. His legal history gives us great inspiration and encouragement.
The lawyer marketing debate
   "'lawyer marketing' concept originated in the USA." Kou Mingguo lawyer recalled like this. But this four word sequence of events in the end how, does not seem to be very clear. To make a long story short is discussed after all, difficulties still exist, problems to solve. From the information on the network situation, the young lawyers themselves to a variety of methods, and the lawyer "marketing" is the recent push to in the teeth of the storm on the argument.
   People look forward to "marketing" two words to solve the source problem.
   The source is a "difficult" issues. Tian Wenchang's lawyer described the tight market conditions in an interview: "the first many people did not have such a concept, he did not ask a lawyer; second now some abnormal phenomenon, some people will bring the parties to spend money on some improper places, rather than to seek the help of lawyers; third of our legal environment not perfect, history is too short, the idea of people also sent a lot of. Many international top pass by the lawyer to do -- for example with a lot of non appeal business -- not enter our lawyer business. Legal services in the field of us too narrow. A province in Canada, I told them the legal aid center in chat, their lawyer, the ratio is 20/10000, the lawyers busy; and our ratio is 1/10000, the number of nineteen times less, but everybody is free."
   To compete for the source. First of all let people know we, then people will come to us. To their own packaging good sell. This is the basic idea of lawyer marketing.
   "The question now is disputed, should do, how to do, there is no consensus." Mr. Liu Yaotang said. "Not everyone agrees that this. Some people think that the opportunity is immature; some people think that lawyers should be fair and justice in the first place, should not have too heavy commercial atmosphere." Then, Mr. Liu Yaotang immediately expressed their support attitude to the "law of marketing": "I agree. Now we 80% are individual, partnership, business is a must. Are self financing market main body, like accounting, auditing, intermediary, to earn your own money. Some thought should not continue to hold."
   The reporter would like to ask how the proportions of support and no support, Mr Liu Yaotang said: "this is not clear. However, young people can accept this. They thought the new pressure is high."
   "The legal service provided by itself is the product of social identity, need." Kyoto firm Shi Yuchen lawyers said: "compared with competitors, we have what advantage? Why I told you I was better than them? Don't put yourself out there, not well-known, people do not want to find." His colleague, Fu Yan law basically agree with this view, a bit is not the same: "branding things should be by firms to do; the lawyer responsible only to improve their operational capacity." Mr. Liu Yaotang's view is: "individuals and firms can do. Lawyers can play a personal brand. Wine is also afraid of deep alley!"
   Deng Yongquan's attitude is not so positive, he said: "marketing is to spend time and energy. The lawyer's time and energy should be used to improve their. No capital, light running marketing? I think it is' always shining gold'......"
   However, when a reporter asked how to do marketing, most people are stuck at the shell. Many people's first reaction was "advertising?" And then no more. In fact, the reporter in the preparation to interview, see a lot of articles on the web about marketing mode. In view of this, in the legal profession, "the lawyer marketing" concept is popular, you know about it how much, do not determine.
   For young lawyers on the marketing of confusion, Liu Yaotang said: "many young lawyers personal marketing, can choose to use according to their specific circumstances. In the news media advertising or personal deeds of propaganda, answer legal consulting audience in newspapers, radio or television, writing articles or legal interpretation of news events in the news report, write articles or books, in a speech on various occasions, to participate in public welfare or social part-time etc.. The firm is roughly the same marketing."
   Deng Yongquan lawyers on this issue, inadvertently said the concept of "potential customers". With the reporter's questions, he gave a series of considering customer facing market issues, including "to identify potential customers", "to determine the direction of their business", "to determine the potential rivals", "analysis of their advantages and disadvantages", "to participate in the high-level meeting" etc.. When a reporter asked, could you put these thoughts as "Market Research", "potential competitor analysis", "product", "marketing strategy", he hesitated, say: "is it." But the lack of enthusiasm for marketing Deng lawyers have the most complete marketing concept. And the reporter deeply felt, lawyer marketing is not a new species, marketing behavior and disguised marketing behavior, I'm afraid there are always.
   Interestingly, all the talk to the end, almost every interviewee consider how marketing is not the problem, how to improve the lawyer's quality, improve the legal quality of service and how to improve the social environment is the most fundamental problem. Marketing may be only a kind of "growth agent." But the marketing is really able to directly and effectively bring the case, we have no grasp. "Perhaps is a kind of intangible value." Lawyers say.
   However, any creative can bear the task is limited. As one of the improved route of exploration, the lawyer marketing as long as part of the role of its own to bear, it is good, is worth to advocate. Discussion on "law of marketing" may be just beginning. Young lawyers question how to thoroughly solved? This is the lawyer industry, but also the society's problems. But in the final analysis is a lawyer industry issues.