Cattle two lawyers are trying to do is wandering in cattleAAnd cattleCThe lawyer.
But the reality is brutal, practitioners10Years, not to mix cattleAAnd cattleCIn between, only some two, so the contact her at the end of the world, with two cattle in the name of vent with some experience, v..
The "how do I get lost their." As the subtitle of this post, is not the true mixed miserably, but to be a party, to attract some attention. I tried to use the "how do I from monthly salary200To earn200Million "as a subtitle, that appeal will be bigger, but too many similar titles, I really don't want to pick up, so a low brow. 

The truth is not good, but they conceal one's identity still lie, it is a disease, let oneself uncomfortable. So I will in this post to tell the truth, at least let yourself happy, sometimes want to say the truth will inevitably biased, also dare not guarantee the absolute sincerity, does not want to hear the truth, who love sick sick to.

The lawyer is in fact a chicken ribs of the occupation, is a hand can touch the ceiling of the occupation.
I am on this occupation feeling is "tasteless, hesitate to discard sth.."
Many lawyers may oppose my view, the reason may be poking them. It is this feeling, I do not dare to admit, or not willing to admit.
I do not deny that some lawyers have indeed achieve success and win recognition, lawyer occupation brings in money, fame and status to them. They are from the heart of the "identity Chinese legal environment", but this is actually very rare in law. And they intentionally or unintentionally have myopia problem, put his chance, individual as inevitable and universal.
Here I do not want to talk about China law environment good or bad, change the complaining and cannot make life better. Or reality. America Geoffrey.Professor Timmons is a very famous theory----Window of opportunity model. It is said that the market opportunity has its regularity. When the market opportunity appears, the first stage is the brewing industry. The second stage is the industry the opportunity window. The third stage is the mature period, window of opportunity closed.-(there are interested in this theory, to make their own.)
If you put the lawyer as a business look at it, this can also use prove something in the legal profession. Just because of the characteristics of the lawyer occupation, application of this theory to some variation.
When Chinese recovery lawyer system, lawyer occupation as a business opportunity appeared, as law occupation of foreign developed countries dressed as reference, a lot of young people engaged in this occupation, the first generation of lawyers in Happy Valley enclosure rapidly, creating some false prosperity and foam. The second generation of lawyers and the rapid influx, but suddenly found no market, but the second generation of lawyers are usually really have some legal knowledge and logical thinking ability, (unlike the first generation of lawyers is granted or mixed into the lawyer qualification). So after careful logical analysis, these second generation China lawyer found the constant development of economy, the increasing demand of law, the legal market is constantly expanding, so the lawyer occupation in the future there is gold future occupation, limitless-The second generation of lawyers, and defend the positions, to persist, persist, persist-The cruel blow, although the reality so that they became more and more puzzled, but they still choose to adhere to, suffer when inspirational.
The control window of opportunity model, the lawyer occupation opportunity market Is it right? Has shut down? Absolutely not. In fact, not only, and the window of opportunity had not come.
When a man is still above the rule of law, how could the window open?
Someone said I will certainly oppose bullshit, Chinese lawyer team is constantly growing, constantly improve various laws, legal status is constantly increasing, increasing the income of their lawyers, every year many input two or three bucket, how can it be said that the opportunity has not opened?
I'm sorry. Don't you understand what I mean, you think you year income two or three bucket is equal to grasp the "lawyer" occupation of the market opportunity?
How much did you lose the opportunity cost? In the current environment, you use the lawyer occupation on the efforts, if is also used in other occupation or business, perhaps you would achieve success and win recognition.
The conclusion is: the outlook is bright, the future is long, the real opportunity is not to, what time? I am not a fortune teller, I don't know.
But at the wrong time, in the right industry, or the results of error.
For the hypothesis, and the lawyer to argue on the ceiling
A lawyer is a professional, work or self-employed way, even if is known as the operation of the company's large law firm, in fact, skinning the content is the same, so get down not what the future.
An output control
The reason is because the individual lawyers, lawyers service is "products", the product yield is congenital factors for.
A lawyer is working twenty-four hours can produce several "products", I have the limit is one year to nearly the size of60A case, body has been serious overdrafts, lumbar muscle strain, urinary calculi, insomnia, hair loss makes my heart gaunt, no case do when bored, wanted to have a lot of case is good, can not think of the case much more annoying, I put the body into the ride!

For a large law firm, partner lawyer to lawyer when the product, so in theory, get rid of the product depends on the partner lawyer personal individual, have the possibility to rapidly expand the situation. But in fact, the lawyer hired almost all of the inside are monkey monkey, they tend not to like the general staff that are allowed to partner exploitation, so once the wings, with a variety of ways to go solo. This is a lot of big difficult to develop, cause frequent disintegration. Many lawyers to group consciousness this is down to the lawyers, in fact in the deep level is because of the difference in the mode of value creation and lawyers usually enterprise which, in Ordinary Company, employees even exploited, his position is to use production tools, tool wear out, the boss will change new; lawyers itself is a tool, this tool if it is exhausted, the lawyer is discarded. What a lawyer would be willing to! Two way control
The lawyer production "products" means is the custom service, rapid development has also restricted the lawyers. General commercial products and large scale production can be replicated, but the services of a lawyer is not, no one case is exactly the same, there is no a consultant unit case is exactly the same, so can customize the "products". The number must be limited. Some people argue that Dell enterprises also customized services, but to the development of large scale, lawyer, why not? The answer to my lawyer is instrumental perspective.

So the lawyer to increase income basically is to rely on improving the unit price. One case received hundreds of thousands, not sure, to collect tens of thousands, hundreds of thousands, millions of it; a consultant unit ten thousand, twenty thousand not sure, to collect tens of thousands, hundreds of thousands, millions. The problem is to receive such a high cost market opportunities? Most lawyers experience is this: the first is full of pride and enthusiasm to plunge into the lawyer heap, etc Huanguo to God found on the pirate ship, with the original thought is completely different. Then some people insist, there exit. Insist on down began thinking source problems await urgently necessary condition, every day, persist in the process, people still go the right way, someone has a crush on unspoken rule.

With the passage of time, most lawyers started a business, although the business is big is small, high and low fees, also each are not identical, but they have a business, after all, a year to do a ten or twenty case, a two legal consultants even started, average a month will do one or two case, it is not too difficult to do. But then found that space is limited. Do small case, every day in the court a year no harvest, hate a year how365Day. Do some of the so-called "big projects", finally found that these cases are actually need relationship, relationship maintenance cost is also very high! I know a friend, in a dean level "figures" the agent an implementation case, a received nearly one hundred thousand yuan, just when Fan4 jin4 Zhongju, was the "figure" to throw up, down, he borrowed six, seventy thousand, and also not yet, don't know below.
Moreover, such a "high-end" business competition has become increasingly fierce! One not careful will fall.

Some lawyers smarter, give yourself a name, make, let the case to find yourself, case time to hire several assistant, let the assistant to do, beside themselves with guidance on the line. But the lawyer business will soon saturated, business and income in the future can only maintain or slow growth.

Almost can affirm, all lawyers will soon meet the invisible ceiling! The lawyer's vision is usually narrow.
I did not mean to belittle the profession of lawyer, not demean myself, just tell the truth. Whether it has the ability of self reflection, is one of the key of a person's sustainable development! Moreover, I am the lawyer as an entrepreneur to speak.

The lawyer narrow field of vision about with our professional relationship, we learn a lot of years of law, is most concerned about the law, on the other areas but not so sensitive.
The key is to learn the law to let our thinking becomes too rational, logic is too strong, but lost the imagination and passion, do anything dare not go one step beyond. "Risk", "minefield", "standard", "rules" such vocabulary occupy our minds, in the course of time, our thinking and our mental models are rigid! That my own, have ten years of hard work and struggle, although Pianan corner, but without any background, without any conditions, degree from a school, monthly wages200Working salesman yuan began to enter, lawyer, has experienced numerous contempt and supercilious, pain, confusion and frustration, until a few years ago, not to worry about the basic case, comparison of local law level of income, I know I have to enter the upper reaches. Although the indistinct feel ceiling exists, but it is still a bit smug, and later the young lawyer chat is also quite successful lawyer tone.
But when my business to expand to the outside of the capital city and town, and see more parties of every hue when, I feel my narrow field of vision. Field is not a question of money, but the money first to talk!

Last year, I once sat a mister Porsche Cayenne out to work without conscious counted his own family, I become a lawyer, for ten years, bought a three house, a garage, plus some deposit, stock and housing in a few years, I have run four age, total assets is not over200Million. Also can not afford to buy the car they butt sitting. But the boss has billions of dollars of assets. This is the money gap. A lawyer Limited vision problem, I from the four aspects of the summary,
One, the relationship between law and morality.
Two, the relationship between rules and freedom.
The relationship between three, preciseness and passion.
Four, mental and psychological relationship between the civilian elite.

But here I am not interested in expansions, just want to comprehensive said: usually a lawyer's occupation law, too much, too strict rules, so elite psychology,
But the moral problems in the second, thought not so free, the lack of passion, lack of peaceful civilian psychology!

The lawyer is actually the love go two extremes, one is only talk about the law, do not know how to create the legal purpose; two is the law but they lose their fear of the law, not the law.Now that the little formal training not to say, other places do not hear:
One of the secrets of success of lawyers:
Only lawyers from success to success! Failure is the mother of success, success is the success of his father!

Read the word you may not to regard it as right, think this sentence is not what is wonderful, but I tell you, do not despise this word, it is the secret of success many lawyers.
Although I for how to pierce the lawyer occupation ceilings, and not many measures, it is not ripe, is not I can about, but when a small bar mix a food and clothing, to make money, bring home the bacon, I still have a little experience.

Thank you Li Yuanquan lawyer concern! Do you think that "this is the accumulation of occupation in the process of psychological garbage, to say it." Maybe you're very well, but I still feel that "self reflection" better. Such as Bo Yang said "ugly Chinese", said Chinese many ill, but his original intention is good, a lot and he said is right, this is a kind of criticism, there is a sense of progress. I also said that many "bad lawyer occupation", but I don't want to talk to "junk", I want to discuss with a person with breadth of vision the development of a lawyer, wordsIt is said, ironically, is in fact are the same.
This awareness of the problem may be more active.

As for what you said about the customer's problem, I simply say this: treat customers integrity is the foundation, not to collect agency fees what cases are connected, that sooner or later will be ruined. But the lawyer and the packing of the technique is also very important. I appreciate the words "a flat of everyone is a salesman." The lawyer is actually more like a salesman, but and general sales than lawyers, sales will be very different!
Between good sales and not a good salesman difference does not sell their goods is successful or not, but is whether they have the customer really need something to a customer.
I think the law is the same! Then said the secret counsel success.
First say my story of a friend: I have a business friends, he told me, is two things that they start empty-handed venture by: a car, a pack of cigarettes. At that time he didn't have any money, but he goes out on business, must open the borrowed car, buy a pack of cigarette, and meet people took out his cigarette and handed. On these two kind of thing can let him do it all.

A lawyer needs a lot of skill, of course this is not to let the lawyers hatno cattle to cheat the parties, but the packing and the foam appropriate or necessary.

I know a young lawyer, business is good, that is too honest, when people compliment asked him: what is. He will be complaints, how hard do lawyers! Many days did not connect! Now the income than migrant workers! Wait. In conclusion he sends the message is a failure information.
So, on the vicious spiral, will not rise. But he did not know where the problem!
How? When the thing person lawyer will choose those stink breath failure lawyer? When others recommend a lawyer will recommend a do not believe their own lawyers?

So do lawyers to be successful, you should first make others feel you have been on the way to success! Provide details of the four:
A, expression.
A pair of eyes firmly; even their own personality and kind, then people, nor in the parties before the hippies. If you laugh, you mature smile.
Two, clothing.
The beginning and no money, also want to have a proper occupation clothing.
Three, the etiquette.
Learn basic access to business etiquette. No quality no etiquette.
Four, tone of voice.
Must have the occupation and professional tone. Every time and the problems, let he knew about it, and must be inserted a few words can hit the legal terminology. No jargon, how can you match when professionals? (in fact, this is also the party. Some parties asked the lawyer who knows everything, bypassing the lawyer to litigation, lost only to regret it.)

These details have a psychological leading, that is: to have confidence in myself!

Packaging can make the product of a grade, no bubble beer is also not good to drink!
Of course, to prevent the other extreme, do not have the order reversed, only form without content, more than a certain amount of beer foam is also not good to drink!

Of course, about the secret, you should also have a lot of other inspiration!

The secret of a commonplace talk of an old scholar, I say not what interest lawyer's successful two:

Subtraction is more likely to succeed!

A real example:
I have a female alumni, lower than my session, just know me to take the bar exam training class when she first exam, when I got the qualification as a lawyer, but she had failed in the exam, exam again three times before examination. But in her later years unexpectedly than I developed much faster.

The first time I failed lawyer, she go when the legal workers, in a law firm for a few months later, she found the law firm with a door in a basic level court next day, many people contracted consulting, so the door to borrow from relatives, and also hired two or three more young people. This is a door that she can earn fifty thousand or sixty thousand yuan income per year. Don't look down on this fifty thousand or sixty thousand yuan, in the10Years ago a lot! When I have is a real lawyer, but every day trapped don't get a case in a law firm office, rack sth. to source!

A few years later, she transfers the head in order to test the qualification as a lawyer, spent several million yuan to Beijing to participate in a bar exam remedial class, come back three or four months later was admitted to the bar.
Admitted to a lawyer after she left is still way before, anchored in a law firm, a court in which rented a head, legal consultation with copy typing, of course, take the case. She is a mainlander, no relatives or friends in the local, not human, but she would rely on the location of this point, to feed himself, but development is very good, a few years ago had bought a head and a small office. The room has a car door, compared with the time I, she got the big man than me much better!

Coincidentally, another lawyer I know, once a local law circle of people of his evaluation is the general level, no contacts, no good at engaging in relationships, a year do not several case, feed themselves have difficulty. However, a few years ago he rented next to a court's head, is also the legal consultation with copy typing, but take the case. In many lawyers to his point, he laughed no contacts can only rely on the people of the door case now also got manhandled, and he has bought the door. May I use this example to illustrate my "do subtraction is more likely to succeed" point of view is not particularly good, but actually I want to say is: I am a like observation, exploration and summary of the people, in my lawyers don't get a case at the outset, I wonder why? How can a case? So I observe the others, to consult, read a lot of books, and learned a lot of knowledge of marketing. (I'm with many lawyers said product, price, channel, promotion; about customer relationship management; market subdivision, a lot of terms also can put their hit dizzy.) So, I summarized many methods, such as: business card, phone, Guangdong dinner party, to the newspaper law review, to community lectures, free as a legal adviser, the relevant government departments to do website, blog, send letters to the target enterprise promotional material, visit the enterprise leadership. I even thought of public interest litigation, political participation, to write professional books, television and so on. But found that each method will be various kinds of constraints to the implementation of, and sometimes financial restrictions, sometimes face restrictions, and sometimes mental limitations, sometimes is the ability and opportunity restriction. Since the good method may not be suitable for everyone.
But in our example lawyer friends may not know so many lawyers marketing, but they hold their hands have like this is enough. I summarize the case approach, own also found, I do a lot of hard, a lot of pay is not what harvest, perhaps a growth of knowledge, exercise ability, broaden the vision, but not on my annualGross domestic productMake much contribution to improve the business, I actually came from so many ways.
The source path many lawyers may cause a can help relatives! Because there is a help to help a friend! Because the relationship with the government, banks and other departments? Because as some industry association! Because the network promotion! Because in the TV on the exposed face! Just because a book! Because of adversity quotient enough, visit200The customer left10A! Because love playing mahjong-.
Don't think too mysterious lawyer's case!
For the majority of lawyers, may need to find the main business sources themselves as soon as possible! Need to do subtraction! Need to know how to focus! Didn't you say he is not a lawyer? If you are not a lawyer, in your words I do not feel strange, even thank you for your support and trust Chinese lawyer law! I even sorry to say, I'm sorry! Let you misunderstood!
If you are a lawyer or legal person, you are in "the sun" the achievements of the lawyer or legal occupation "greatness"!
First, send you a word "truth is the foundation of all value!"
You like the official spokesman tone, I feel very funny!
I didn't understand the content of the post, just comment, I feel really funny! If I say that these are the things in the dustbin and surrounding, then focus interview,3.15What the party?
There are about three kinds of people in this world: one can only see the sun did not see the shadow of human! They are very lucky few! Two see sunshine also saw the shadow, and can avoid the shadow to the sun! The three is to actually see sunshine also saw the shadow, walking in the shadows were afraid to admit that shadow of human!
I ask myself is not the most fortunate people, but I have the courage to admit the reality, efforts to the sun people!
Are you the one?

At the same time, I also want to tell you, you the official tone behind! You need to keep up with the times!
Chongqing said that Wang Lijun is vacation-style treatment, say they do not believe in, and the people! Wen Jiabao at the press conference on the problem is to call a spade a spade!
If our society does not really exist a lot of problems, it must carry out political reform?
False beauty and problems what we should adhere to the truth?
I will tell you what is the direction of social development! Window dressing, flatter that set out! It is stupid of lower bureaucratic approach! Not evade reality, face the problem, reform, development is the development direction of the society! Temporarily not debate, then said that right now!
The secret of successful three lawyers:
Third "secret" is: complex, cross-border more successful!
If you are a love of learning the lawyer this idea can help you!
On theMBACan help lawyers. I don't repeat said, because many lawyers are doing this, a few years ago, this method has achieved a number of lawyers.
Of course theyMBAThe objective are impure, their main purpose is not to get a degree, science management, but in order to meet a number of "noble", thenMBAThe class lawyer rarely, mostly government organs, enterprises and institutions leadership, mister, lawyer, mixed in with these people became a classmate, friend, come down a few years, the role of big! Is a lifetime! Who knows who!
But now it seems not too good! A few days ago I and a now as a law firm director friend chatted this topic, he told me, a university he know now do a periodMBAClass light lawyers have7A! Are lawyers, who helped who!
But this idea of cross now is not out of date, time, energy permitting, play the "complex, cross-border" combination or have the effect very much!
A long time ago I know this truth, so want to play "composite English, law". So learning English, holding the "new concept English" does not stop learning, but suffer from poor foundation, willpower is too poor to foreign language learning, no talent, for several years, little progress. This "composite" did not play a successful!

But I did not lose heart, also has been exploring "composite" this way, in recent years, there has been little effect!
I studied the system of business management knowledge, and obtain a professional qualification of real estate, this makes me get a major business in a seemingly accidental opportunity, as a legal consultant and management work for a company, a few years this group several professional project and several real estate projects I have been involved in the. If I didn't walk "composite" this way, I may not have these opportunities! Even if there is, none of these "composite" knowledge base, is also very difficult to keep the job! For example: the "composite" knowledge I can make me sure, on the company's strategic organizational structure and corporate culture put forward some constructive suggestions; has the ability to carry out staff training seminars in the group company; can make me a detailed understanding of the whole process of real estate development projects; can make me competent in some cases "expert" role, for example: the choice of real estate Broker's Firm in the real estate project sales to judge the real estate Broker's Firm level-. And a few years time, a lot of money toMBACompared with the more economical way, in fact, if you can learn in it, just like me one or two hours a day out, spend a thousand yuan to test a "real estate brokers" or "property management qualification", "human resources management qualification"-. If more learning can also test a "certified public accountant", "legal English Certificate" and so on.
(by the way explosive material, some certificate could hang card! This is a few know I took the examination of test friend told me. A textual research of occupation group, hang one year certificate the highest income can reach hundreds of thousands of! Of course, those who are kind of construction qualification! Don't want to cause some departments of the rectification because I broke, broke the people's livelihood! After all, they are also very not easy, anyway, they also learn to test! How many people do not know the strong than! In reality as "strong" as life is still a lot of people! I hope these leaks are not some people into the dark side of the society!)

Of course, I think the most helpful to system management knowledge and marketing knowledge, while the knowledge may not be able to business success, but at least develop the field of vision, the occupation managers understand the language, I think a peephole view,
These things to a business lawyer help is beyond your imagination! Four, win often in the beginning!
Choice is more important than! Winning is often not in process, in the end, but in the beginning!

A few years ago, there was a small town doctor, monthly salary is less than two thousand, every day is very tired, although not complaining, but very satisfied. All she wants is to get the time, have the qualifications, can l department director, so that wages can be improved! Later, her family moved to the capital city, she had come, to find a job at the hospital, then wages startled, original salary, bonuses, benefits add up to more than ten thousand! Is the original five times salary! And this five times the wage increase, does not depend on the efforts to return, working strength is now pretty much the same, but by a re selection gain! This is what happens in the real things around me.

For example: I do my own lawyer, through their own efforts can achieve the above my city middle level, but it is very difficult to progress! In the north, on, wide, deep as a lawyer, to similar lawyer may and my level is similar, but may pay income is ten times, twenty times more than i! If they win, they win in the beginning!

And I want to enter another big city, will be subject to geographical constraints of lawyers, and the need to start all over again, to lay down their own base, then hit a Jiangshan, although know the routine, also need to pay time, finance, relationships, opportunities-The cost of!

In the provincial capital city to be a lawyer to do the famous as a lawyer in Beijing, hope to achieve national fame! As a lawyer, to the national famous hope in a small town!

Of course, I respect every lawyer, including small town lawyer, they are more difficult, because I myself have come out from the small city. Here, I just take the matter on its merits! Five, from the commercial market experienced lawyers are more likely to be successful!
The world of the road, people walk more, then there would be no way!
Confused for lawyers road may wish to listen to more fresh ideas!
This "secret" sounds not what idea, a theory, but it is really effective! The key is a lawyer would put down the body frame, but also a place, the lawyer's aura temporarily removed, their first approximately equal to a businessman!

This view is also very dangerous, many people will question the lawyer is equivalent to the merchant,
In fact, I said just some aspects need to be equal! And I don't think the merchant is not good, used to say the profiteer! Profiteer! As a businessman is evil, but now I have around many businessmen, a multimillionaire, also a billionaire. Together with them, don't feel that they have more crafty! In fact, what the industry people are good and bad!
Maybe one day when the national high salary for lawyer, without his lawyer to make money, the lawyer will be able to their own equivalent of civil servants there are a lot of people talk about the law of marketing, but in fact are not systematic, practical difference! In fact, there are countless people have about the marketing of hundreds of years, we don't have to fumble, only need to know how to learn, with those that have already been validated tools combined with our actual it up! Especially a lot of marketing tools in the business may have been not so fresh, so there is no effect to get instant results. But the development stage Chinese lawyer based thinking limitations, and many lawyers, effect of these got the industry is very obvious!

Say first inspired a stage of commercial development of lawyer industry! There may be some boring, but I want to say is: often impatient person may have the harvest! Competition between most of the time, people is not knowledge, not the professional skills, but ideas, views! In the stage of commercial development probably experienced such stages:
One, is the product of stage. In the first phase, because it is a seller's market, the product is in short supply, so as long as the focus on the product itself.
Two, advertising stage. The second stage, we will produce the same quality products, to see who will be the development of ads!
Three, is the marketing stage. When you are the same, will advertise, began marketing the ratio.
Four, is the service stage. When everyone will use marketing techniques, and started service.
Five, is the brand stage. When we understand the service, started the brand than the.
Six, is the cultural stage. When you have a brand, and culture.
Seven, is the capital of stage. When we put the enterprise culture well, started than capital.

The development of lawyer profession can get much inspiration from which, grasp the many key, can even anticipate some lawyer industry development direction!

Once a lawyer, especially the first generation of lawyers, Is it right? Just understand the point of law, the lawyer license is business?
Slowly, business good lawyer may not develop well, will use propaganda lawyers had better!
Later, the lawyer found that publicity is just one aspect of. Moreover, the lawyer industry there are limits on advertising, and lawyers to engage in "marketing", for the good of the developed!
Later, the lawyer is aware of the importance of service consciousness, and starting from the customer development "legal service products", make customer relationship management, and also has won!
And then, a law firm to build the brand or the introduction of capital expansion, bigger and stronger-.

Of course, because of the characteristics of the legal profession, performance stage development stage than the commercial market so obvious, but the reference point of each stage of lawyers is self-evident! Here I refer to some business tools and views of lawyers start to do some analysis:
Of course, I mean not to rigid apply, is of no use theory cannot be combined with practice! But these will provide a more scientific method of one of the problems to the lawyer, find some direction, if combined with their own actual, can produce actual effect!

The following four points are more meaningful (abridged and adapted from a lawyer's business plan) the following content published I was somewhat perturbed! The reason is: first, it is absolutely a lawyer dry cargo! So take out somewhat reluctant! Two, a lawyer's limited level! And good stuff is not everyone can appreciate and understand, cannot read, copy sth. without catching its spirit dogs will do! Three, someone will distort and misinterpret something else! You end up a plate of Food, but there is a fly buzzing in the next! Bad!
So still hit vaccination first! A, useSWOTMatrix analysis tool. This is a basic tool for the comprehensive analysis strategy. I think that the significance of this tool to the lawyer: let the understanding and handling of the issue the lawyer is not most probably it did not actually happen, will develop a comprehensive understanding of the habits, not blind action.
　　SWOTRefers to the advantage, weakness, opportunity, threat.
The tools used are as follows:
The picture I do not pass up, with the language!
The internal ability is divided into: advantages and disadvantages.
The external environment is divided into: opportunities and threats.
The opportunity and advantage is the combination ofSOStrategy. The advantage of an opportunity.
By the will, overcome the disadvantage isWOStrategy.
Make use of the advantage, risk aversion isSTStrategy.
To reduce the weakness, risk aversion isWTStrategy.

That said, there may be little be all at sea feel at a loss, never mind, for example a lawyer: advantage of application:
　　1A lawyer, strong learning ability. The writing ability is strong.
　　2A lawyer easy-going personality, strong communication skills.
　　3A lawyer has many years of experience in corporate legal counsel.
　　4A lawyer has a strong ability of expression and speech ability of hearing.
　　5A lawyer with a certain degree of business management and marketing knowledge.
　　6A lawyer in the city there are several business friends.
　　7--------
Inferiority.
　　1A lawyer came to an unfamiliar city, city environment.
　　2Some lawyers are not familiar with the city public prosecutor, law personnel.
　　3Without strong social resources in the city.
　　4A lawyer just bought a house, have only limited venture capital.
　　5-------
Opportunity.
　　1A city is the capital city of millions, population, rapid economic development, a large market space.
　　2After investigation, the city of the lawyer business still is given priority to with business litigation, business lawyer business development space.
　　3-------
Threat:
　　1Each of the new or to the city development from other city lawyer many.
　　2In the litigation field competition is intense, the city attorney general deficiency of source.
　　3Two eight phenomenon is more obvious in the city attorney who show.
　　4-------

As for the case study concluded, I will in the end. Two, marketing
Introduce only a4PsThe application of the theory. The significance of this theory is to the lawyer: let the lawyers know product sales law, no longer will focus on "product" this point.
　　4PsRefers to the product, price, channel, promotion.
　　1Products. The lawyer is of course the legal service products. For example: the lawsuit refers to the skills and level of a lawyer to handle the case specific level-. Legal advisory business refers to whether there are clear, clear process-.
　　2The price. How to determine their own charges. Is according to the standard charge or take a high toll policy or low pricing strategy. And price negotiation skills and ability etc.-.
　　3Channel. A canal water! The lawyer business channel is very important. By geographical location, channel, channel relationships of plane media channels, network channels or what channel-.
　　4Promotion. Allow customers to accept the legal services lawyers by what kind of method and means. For example: visit customers clothing and language design, the use of brochures, "bait" properties with small gifts etc.-. Three, the positioning and market segmentation.
Market segmentation is to find the most appropriate service market.
The significance of this theory is to the lawyer: to find their own positioning through market segmentation, to establish their own competitive advantage.
For example, in the position is determined to take competitive positioning, avoidant orientation, difference positioning or climbing type positioning etc..
　　-.

That may be too theoretical, see people going to sleep!

For example, it may be a good idea what:Some lawyers think if positioning in the litigation, himself in the city have no connections, not familiar with the public security organs, it is not easy to obtain the motion within a short period of time, even if a case, no acquaintance in public security, do case to be very difficult!

That itself with other lawyers than the competition at what point?
In business management and marketing knowledge! In the legal consultant for many years business experience! In the strong presentation skills! In a business person introduced!
Each item separately does not have what advantage, but several combined, it depicts a legal service market segments, business legal service market!
The formation of focusing! Find the location and market! Compared with other lawyers have a competitive advantage!

Four, customer relationship management. The significance of this theory is that of lawyers:
Practice tells us, from the customer's point of view, you will know what to do? What should I do?
For example, identify the factors of customer satisfaction and meet the classification; how to build customer loyalty to customer value classification-.

These theories if no previous contact with the people may hear very tired, so I don't want to say, there are interested in these things his lawyer should go!

Now the theory to the practice of conversion: a lawyer in a comprehensive analysis, and then determine the following entrepreneurial action:
　　1A lawyer did not choose to run their own law firm, but the choice of firms with a friend cooperation----.
　　2A lawyer in a law firm to publicize a lawyer team name business, will himself with a law made a distinction between-.
　　3A lawyer will position themselves in business sector development. To avoid litigation-.
　　4A lawyer to serve as the corporate counsel for the main business----.
　　5The price in the end, every year2To10Million. Objectives and tasks10To20Enterprises-.
　　6The establishment of a complete legal process-.
　　7The actual legal needs of customers, and constantly adjust their legal process-.
　　8Legal adviser process: collateral value and good image, etiquette, attitude and professionalism; and customers a high-quality communication; management staff; free employee training and so on-.
　　9Printing business cards, printed with the information content of the bookmark, publicity color pages; ready for giftUDisk-.
　　10Exploration and ultimately determine the business sources-.
　　11The establishment of a lawyer website-;
　　12Through business friends recommended values-;
　　13The query through the network, business information, field of view, target customer list-.
　　14To a few major chambers of Commerce visit and stay data; to the main target customers real estate company visit-;
　　15Does not cause the other party in resent situation, to target customers long-term stage to send promotional materials and the latest information and practical information. In order to gradually obtain customer acceptance-.
　　16With the extensive City lawyer, published articles in law journals, well-known in the local law circle formation-.
　　17To establish a relationship with an industry association, or even free as Industry Association Training Instructor-.
　　18Build customer files, customer value classification. One or two, level three.
Strive to put time and energy on customer value-.
　　19To establish service feedback mechanism, and modify their behavior and service in a timely manner-.
　　20---------. A, when the conditions are not met, how "to do"?
Not enough money can not open, engage in a "certain legal team", also is his site! As long as the name, this is the class nature of the institution, you can cooperate with other lawyers, but no matter who cooperated with, from the customer's point of view, you are "legal team" members! This will give you after you open the lay the foundation!
Moreover, a start a business without a lot of money, the best focus on the creation of the actual value of the hand! The cost of inputs, can save a province! Some people think of entrepreneurship, first thought is the business license, the house, the office environment, transport, hire staff salaries and other similar conditions. The results of these do together, money spent, value creation point not found, after opening must be closed!
The inside of the mystery on her own! Two, why should add value? Do a lot of things seems to be outside the law?
Because of the need to understand the consumer psychology! Once the customer feel value, no other similar service lawyer is difficult to compete with you!

Three, why do you want to give customers a little things? For example, copy your propaganda content and legal knowledgeUDisc?
The supermarket free taste, try to eat, you eat?
Once you eat not to buy, the heart Is it right? Will have so a little guilty?
Tell you: according to statistics, because the taste and buy the probability is very high! This is what the:

I advise you still careful decision!
Imho!
Judging from what you say, now if you do lawyers, may encounter a lot of trouble! In the present China this strange land, if you do not have the certain resources, do the lawyer to success is very difficult!
Especially your goal is to earn some money so that more troublesome, once the money didn't go so well, you would be lost, and even despair!
I have met many such people! Many people with economic objective assigned as a lawyer, but the cruel reality that they finally had to give up, because they could not insist on and try various devices to back to the system! Some go back and can not adapt to the environment even worse!
I also have civil servants and then quit his job as a lawyer! I am well aware of the hardships! I can not adapt to the gap and depression for a long time, then I go out, get over it, then there is a little achievement, but I always think that my growth is atypical lawyer growth path! Just 20 years old and I resign, no family burden, you have37Years old, to bear much responsibility!

I suggest you a broader vision!
Want to know what you really want? Want to do a what kind of person?
Feng Lun said: "the world is a normal person, is not a normal person."
Normal people the pursuit of stability, safe life, living within the system is the best choice! Of course, the system will not change everybody cannot expect.
Normal people do not pursue their value, their adventure, to strive, to change the environment! Social change! But their lives never stability and security!
Most of the people is normal, and only a small part of it is not normal people!
In fact, there is a person, not normal thought but live in normal people in the world, they are the most contradictory. They often have no courage or not thought thought ability.

And I think, in fact, the most important of life is to do their best, if you can find the true inner himself, when one has a sense of duty, can no longer deceive.

Conversion, make occupation appears to be simple, in fact, is often a change of direction, not to do is very dangerous!

I don't know you, you do not understand the situation, so more than purely Hu Kan, does not meet your situation is when listening to the bullshit! Hear seven long Dong said these words in my blog, I am very sad! He may say is the truth, but I still want to criticism!
Seven long Dong words full of lawyer occupation disappointment, but some of his ideas distorts.
In fact, I chose to study law is a rush when a politician to the beginning, of course, to hear this word, you may find it very funny! But this is when I was young and crazy like measles real ideas!
In some developed countries, politics is dominated by the legal person, American successive Congress more than half is a lawyer, President of half a lawyer. In the rule of dominant society, the spirit of law basic, such as judicial independence, equality, fairness, justice is generally obeyed, the lawyer can maximize their ability.
But in the Chinese at this strange land, and then I realized my naive, I have been very disappointed!
The Deng Yujiao case, Li Zhuang case, the case of Beihai,-In these cases we can see a lot of trampling on the law.
The reason I want to stay away from the litigation field now, because of the deep bear a torment, a court can not output equal justice, legal justice, the spirit of disappointment and suffering!

In China seems not to blending law is immature, is the oldest.
So China still has a long way to go!
At the same time, we should also see the hope!-

China top rulers never failed to recognize the importance of rule of law, so the next standing committee meeting is no longer the engineer, the political will at least have a legal background figure, Wen Jiabao said the reform of the political system, it reveals the most important Chinese future reform direction, can achieve breakthrough results, to look after the government drive, also want to test the patience of people!
Chongqing Changhong hitting curtain, can also explain a lot.

A legal person when it comes to deceive, or let me feel sad! Although this sad had countless appeared!
A final deceive oneself! When he realized that may be too late!
Although the reality is cruel, but excuse this is not our fallen!
Maybe Chinese has always been so, once deceived, they learn to cheat!
Now when the sun was a swallow humiliation and bear a heavy load to the future turned over when the grandfather, there is no equality, respect for the concept. So also the legal person, the more sad!

A lack of respect for the rule of law and the political system may not foster fair, justice, equality, independent of the soil. But do not represent any corner of the country are not!
We do not ask for every individual, every lawyer should be virtuous, but at least you should follow a bottom line!
A person living in this world, life, forced by the circumstances, if not a positive factor, at least not when a negative factor.
The ancients said: "the poor are spared, to benefit all the people in the world!"
Share with you! Continue to "Mo Tan state", ":

Four, why do the customer classification?
The two eight law heard!
Twenty percent of the customers accounted for eighty percent of your income! So to classification! To focus on the reason for me?



Five, the legal service product and process design? Five, the legal service product and process design?
Many lawyers have made something that most probably it did not actually happen, most have learned, own the most proficient is certain enterprises need most!
But the fact is not so often!
From the customer point of view, in-depth understanding of the real needs of customers is the most reliable!
Many lawyers in the provision of legal services for enterprises, the legal adviser, "passionate", want to apply their knowledge in all "practice" to the enterprise. Fully demonstrate their abilities!
In the lawyer's eyes, the enterprise is full of risk, needs comprehensive measures!
The rules and regulations to make snap, the cut lose one's beyond recognition, he believes it can avoid risk! Accurate to say that he believes it can let the company bosses believe completely to avoid risks! It is not possible! If so silly, who also can not become the boss!

The labor contract, there are problems in his eyes a lot of labor contract, so put forward a lot of suggestions!
Then all previously signed a contract, agreement over, put forward some risk prompt shudder with fear, allow enterprises to listen to the boss!
On corporate governance, put forward a lot of "professional" is proposed according to the company law! For example: the organization structure problems! The risk of a false capital contribution! The board of directors to restrict the manager layer! Wait.
Legal adviser, this is serious "The climate does not suit one.", some can cheat a year, but in second years will be the boss kicked off!

Like to do so much better! For example: what do you think of the rules and regulations and the labor contract relationship problems with the human resources department in the company administrative personnel department, in-depth communication after the speech, your suggestion will be reasonable, will get the support of the department. But if you are open-minded, a lot of things you can learn!
Sometimes these departments to understand these problems more expert than you ""!
Of course, you will have your advantages! Is that your advice, at once into the labor arbitration or litigation will avoid a lot of risk! This is often easier to ignore them!

Do not collect the contract would say that he is the contract specialist, so really very silly! Full of obscure, wordy, repetition, ambiguity is similar to the insurance contract terms of the so-called international standard legal language contract not every boss is going to be adopted! Although you claim that such language can avoid all risks! In fact just wishful thinking!

If you can sign system and audit separation take contract system and contract, not only you will be a lot easier, and would have made many mistakes! Such as the legal risk prevention and control of your proposed if connected to and the company's internal control, risk management, you will have many professionals!

If you can understand the pointCOSOThe report, standing in the perspective of enterprises and financial departments, wind control department is responsible for in-depth exchange of views, eighty percent legal risk prevention and control measures you will get the support and implementation! Once you get into the enterprise system, your legal counsel costs continue to receive is logical!


To put forward suggestions on corporate governance, or should be cautious, otherwise, you may be how to kick off do not know may have sacrificed!

Sometimes companies eager to legal requirements is not as we imagined so strong! But sometimes to a certain point they do not lack!
However if you law point of all backseat driver on all of the company's problems, just too far!

How to grasp the real demand is belongs to the living level, more belong to the intellectual question six, how to visit customers?
First of all to improve visibility in the law circle, because many enterprises through various ways. He wants to hire lawyers, if asked10A circle without a know you, then you probably won't have fun!

Make a website, the forming background material. Do not want to directly obtain the principal, but the focus in the form of background material, so that enterprises can find your information on the Internet in Internet search, so trust will increase! But if you can find your data in the Baidu place such as Wikipedia is better! Although those local upload data is not what difficult!-Visit.
Now, direct call is very silly behavior! Many companies think that you are selling things, will put you out! Although we are selling "things"! Too many similar experiences can make our heart hurt! So we must have the skills!

For example; in the absence of referral cases it is best not to directly go to visit customers!
You visit can recommend customers more good will!
As a legal adviser chamber of Commerce free, chamber of Commerce will recommend some enterprises to you! When the chamber is recommended, even if others don't hire you, also won't catch you out!

Infer other things from one fact.
Look for the bank staff to recommend to you, you will get very high courteous reception! Enterprises are to the bank! Find Industry Association recommend you, you will be an expert status in the enterprise!-
You can think of many departments, but this way I said and went unspoken rule route is completely different, don't understand.
Clean money is my principle!
In do not break the law, not to violate the moral, do not violate discipline under the condition of occupation, use tricks are smart people can do things!

Sometimes it's scary, as long as you are some department recommended here, some enterprises will think you have big background, may quit the former lawyer to hire you might! Of course, if you want to accept you need some courage! Seven, how to send promotional materials?
You Is it right? Thought to send promotional materials is very simple thing? Send you can wait for customers to come? If you think about just one point and idiot!
The first to learn about the consumer buying process theory:
The formation of consumer purchase behavior is a complex, continuous process.
Probably have several steps:1Stimulation-----2Demand------3Purchase motivation------4Collecting information------5Purchase decision-----6Purchase behavior.
If you are aimless send promotional materials, even if you send any more, but only completed the first step---Stimulation. If you do not have to follow the course of what to do, you are not going to win customers.
If you don't know if a customer psychological change cycle theoryCustomers want to buy "a product" about psychological change cycle of such:
The first is to understand the period. Trust is second cultivation period. Third is the stage of decision.
In the understanding of phase is to attract the attention of customers, guide communication. The worst thing in understanding and to deal with the customer!
In the trust the incubation period to do in-depth communication with customers, build trust, which allows customers to fully realize your value! At this time is too hasty to customer money is More haste, less speed.!
At the decision stage, the customer has established a full trust to you, for you to fully understand, you have to do is to do promotions let customers decide to pay for you! This is a natural thing!

At the decision stage, the customer has established a full trust to you, for you to fully understand, when customers know that you are in order to survive and make promotions let customers are determined with you! This is the rack one's brains in vain, draw water with a bamboo basket!

So, if you see a lawyer today to your customers to send a "legal service questionnaire", you not to regard it as right; a few days and received a "legal risks of real estate development prevention", you're still a contemptuous disregard; a few days received "the latest laws and policies, the real estate development";----Legal adviser, "service process",----"The lawyer."-Until one day, your boss customers took a lawyer with a speechUDisc walked out of the office and say to you, "our legal adviser contract can be terminated!" Then you will understand what has happened! The harvest is often behind the next bend in the road!

Harvest of life is often not the step can be completed, even if the first step you do so well prepared! Maybe to go to the second step, the third step can begin harvesting! When walking into the second step, the third step will be found, the following step may be completely deviated from their original design direction, which is taking the first step is that in any case. But the first step in this elaborate is actually the most important, if not the careful preparation of the first step, it is impossible to have later direction! A lawyer in the tools and ways of thinking under the guidance of, take action, and a lot of correction was performed according to the actual situations. In fact, only had envisioned one part of work, began to have a good business and income in the city. Although the later process and had the idea of a lot of entry, and even some deviation from the original design direction. But we can not deny that these actions, this way of thinking about the role and value of giant to a lawyer!
It is these action, mode of thinking, habits of thinking and some principles for a lawyer to rapid growth!

Although, some lawyers do not reach the world evaluation of so-called "success" standard, but rapidly, huge growth is beyond doubt!

I think of the scrolls in a word, give it to the people, more to myself!-"The prizes of life are at the end of each journey, not near the beginning. I don't know how many steps to achieve goals. At the 1000th step, still can defeat. Yet success hides behind the next bend in the road, except around the corner, I never know how far!" Talk about connections!
Cattle two view: connections key not who you know, but who you know!

In the practice stage, the first enlightenment is aware of the importance of contacts!
There is such a word, very popular: a person is successful or not, is not what you know, but who you know!
Standford Research Center has released a survey report, concluded that: the money a person earns,12.5%From knowledge,87.5%From the interpersonal relationship!
It shows the importance of personal connections!
Aware of the importance of contacts, enlightenment is the first!
Just pulled the car, do not look up the way of life seems to be far away, seems to find a path to the "success" of the road! So many books about their relationships, also did a lot of practice, but with the development of practice, my confusion is still not lifted, even more and more deep!
What went wrong?I once took a part of their income to build "connections"!
Spent a lot of time trying to make friends!
Even met some so-called "high-end" characters! But I was more difficult.
One is not so much time on all the monsters and freaks of all descriptions, many will feel to go to dinner to eat is actually the most tired of live! K may be relaxed, but often have to face many "little sister" the temptation! Often in the river walk, which have not wet shoe! After all, we are not able to guarantee that every perfect hui! -
The family is also takes time, effort and loyalty management, career success, but the backyard on fire, at the expense of success for the family is certainly The loss outweighs the gain!

Two is the deliberate meeting often has not established a real friendship, exchanges have gotten a chance! A collection of no as a greater role for hundreds of thousands of business card in addition to the closest several people boasting outside!
So after reflection, I slowly realized that this truth: connections key not who you know, but who you know!

One way is: we need to do is to let themselves into a "figure"! So you don't have to meet others, others will come to know you!
What is "people"? See official a little explanation:
Character is the advanced stage of human development!
Only a simple job is human!
Have a special talent!
Influential character is!
Although a concept of equality based on, I didn't agree with the above explanation, but some problems of this kind of explanation will help us better understand!
Want to be "the man" in many ways, I only discuss a way:
This way is to let their "self-help fame"!
It can be self! Is it right? A little excited! In accordance with the secular understanding: has the right to rich, famous, can become a "figure".
But if you have an extreme expertise, may also become "characters"!
Because everyone is in fact the one and only a miracle in the world! No two people are exactly the same! We all have become the "characters" foundation.I personally think that in does not have other conditions, the most important is the use of "thought"!
This is in the world the most worthless is "thinking", the most valuable is the "thought"! When a person can give others to bring inspiration and thinking! Awareness of the problem always shining light of wisdom! And always let people see high perspicacity, even though he was penniless, he would become "characters"!

The "idea", hidden in his mind will be moldy! Not the right way to express is not!

I once saw a beggar begging the video on the internet! And Allegro, brains reacted quickly, to see what it would immediately become Allegro words to sing out! And witty, funny! Others are given money so far has been singing! He is also very talented! But then the talented or a beggar! Zhou Libo is also to eat by mouth, I saw a few of his program, he said. Cover and contain everything, also often attacked social injustice! Seemingly very exciting! But always let me feel what was wrong!
Fine fine presumably! May be concerned with his appearance! A face of rape! No wonder I didn't love!
Of course this is make fun of!
The real reason, I don't want to know, he was probably spread culture too fast! So together! Those who talk with eloquence I always deja vu,It is a source but it seemed he misinterpreted or is not in place!
Although I don't love he, but also had to admire his ability!
A person on a mouth, a year can produce nearly one hundred million of output value! This is his ability!