Recently, Chinese PAG subsidiary company Chinese Ping An Property Insurance Limited by Share Ltd was China CIRC approved, the increase in the registered capital of 5000000000 yuan, total capital reached 17000000000 yuan, while the solvency continued to maintain in the standard II 150% to the level of abundance.

Auto insurance business has been the focus of intense competition business of insurance companies and insurance companies in the market, and the car insurance business competition has already from the offline channel competition shifted to the online Internet competition.

Innovation service, obtains the market competition actively, safe auto insurance has been at the forefront of the industry. In 2007, Ping An official in the country opened the telephone car insurance business, opened the prelude to the dangerous business telephone car insurance competition. Premium income of 100% annual growth, attracting counterparts have entered the electricity market share.

Would be just unfolding, the telephone car insurance colleagues also immersed in the electric pin not knowing the competition on the occasion, Ping An insurance and took the lead in carrying out the net sales of auto insurance business, the insurance market has shifted to the internet.

In 2010 the street officially opened net sales of auto insurance business, and realized that 1000000000 yuan premium performance. Network insurance, compared to offline channels and telephone car insurance, give the owners more convenient, more efficient insurance experience. Online auto insurance (in peaceHttp://chexian.pingan.com/? WT.mc_id=xc03-BK-602For example, the owner insured) landing page, simply enter the license plate and vehicle basic information, can be obtained by the safety net pin insurance for auto insurance quote, the quotations to 15% lower than the same type of auto market quotation. According to the characteristics of different owners, safety nets pin insurance gives full insurance type, hot type, basic type of different insurance portfolio, for the very understanding of their car and auto insurance owners, can also auto insurance online at DIY, gives the owner autonomy. The owner from quotation to insurance, payment can achieve full online operation, time will not exceed 10 minutes. Beijing and Shanghai owners renewal is more convenient, only need to input the license plate number, 3 minutes to complete the renewal.

In the official website launched online auto insurance, Ping An insurance into the Internet pace did not stop. In 2011 March, Ping An insurance in the Chinese largest e-commerce site taobao.com, taobao.com became the first buy insurance in insurance enterprises. To occupy the domestic online shopping market 80% share of the taobao.com, relying on its 370000000 registered users, has become the main battlefield of the insurance company fast developing network marketing channel.

Compared with the traditional insurance sales and bomb savagely telephone, mail and the street so everywhere, knock on the keyboard, the little mouse will be able to get insurance information authority, can remain within doors to buy insurance, which is tantamount to a marketing change.

Not satisfied with the open net sales of auto insurance channels in the website and in the Taobao shop, Ping An insurance are also playing the popular micro-blog. In 2010, Ping An insurance with its peculiar smell, ahead of peers opened micro-blog account. Ping An insurance (micro-blogHttp://weibo.com/1770607377) is rich in content, diverse forms, also frequently on the fans react with generous rewards. At the same time, Ping An insurance micro-blog also do not forget to provide users with professional, fast, a claim consulting and customer service consulting and other professional services. This "zero distance" interactive development, not only allows users to access information and convenience more, but also can get the real-time enterprise service feedback in the interaction, shorten the response time to customer requirements.