In 1998, the people's Bank of Chinese issued the "auto loan management approach", allowing the state-owned commercial bank pilot run car consumption loans. In 1999, the people's Bank of Chinese issued "guidance" to carry out the individual consumer credit, allow all commercial banks to carry out a comprehensive consumer loan business. In recent years, vigorously promoting policies, financial institutions loan business, including business car consumption loans rapid development. As of 6 at the end of 2004, all financial institutions loan balance is 1795200000000 yuan, accounting for 10.6% of loans to financial institutions. Among them, the car consumption loans for 183300000000 yuan, accounting for all financial institutions loan balance of 10.2%.

The rapid development of automobile consumption credit business, to promote the development of the automobile industry Chinese, active and expanding automobile consumption, play an important role in improving the structure of assets and liabilities of financial institutions. But at the same time, the credit system is not perfect, China loan market competition is not standardized, in recent years the car price fluctuations and other factors, the risk of auto loans are gradually exposed, "auto loan management approach" in many terms obviously can't adapt to new market changes, it is difficult to play an effective role in promoting the healthy development of the auto loan service, prevention the auto loan risk function.

Xiaocun often is called "in the Ministry of Commerce to invigorate the circulation, said expanding consumption" special news conference. He is expected this year, car sales volume is expected to exceed 13000000 vehicles, an increase of nearly 4 into. The rural market sales is expected to exceed 2000000 vehicles, an increase of about 8 into.

In May, when asked by the media "1.6 liter the following vehicle purchase tax reduction expire at the end of the year, next year whether to continue the policy", often Xiaocun said with a smile, "I to this policy extended hold confidence."

Research with old change new subsidy amount

Xiaocun often said, automobile consumption with old change new year started the night of the policy, the implementation of more than two months, but the progress is very smooth. As a long-term strategic task, the central authorities are studying the car scrappage subsidies amount of problems.

As of November 24th, the old 6990 vehicles to apply for subsidies, subsidies for the amount of 58430000 yuan, 1000000000 yuan of new car consumption.

Xiaocun often say, automobile consumption growth space is very large, with old change new is not only the power to stimulate consumption, mainly for environmental protection, resource conservation, energy conservation, promote employment and other aspects of objective.

Xiaocun often says, the next car with old change new policies include the following:

First, to stimulate the automobile consumption policy includes scrappage subsidies, car to the countryside and 1.6 liter the following vehicle purchase tax halve privilege, but relevant aspects reflect with old change new subsidy is not enough. The relevant departments of the central government is studying with old change new subsidy amount, there is no final decision.

Second, car with old change new market potential is very great, but if every year with old change new car to the million or more, lack of capacity bottlenecks.

Xiaocun often speak bluntly, the number more than 400 dismantling enterprises is not enough, lack of modern means. The Ministry of commerce is to the Ministry of finance to discuss, to upgrade the capacity of a batch of dismantling enterprises.

It is understood, the 478 house dismantling enterprises identified throughout this year, built 1859 recycling outlets, set up 369 one-stop united service window, the Ministry of Commerce in the recent 40 second-hand car trading market, to 24 provinces and municipalities 60 scrap automobile recycling dismantling enterprises upgrading.

Third, the second-hand car market potential of our country is bigger, is expected to reach millions of car sales. China has more than 500 second-hand car market, the annual volume of 3000000 vehicles, and falls far short of international standards.

To reform and improve the second-hand car market

Xiaocun often said, the transaction volume of second-hand car market is 3.5 times the sales of new cars, and our current 3000000 second-hand car trading volume is only equivalent to the new vehicle sales volume 27%. If in the future the second-hand car and car sales ratio reached 1:1, the trading volume on the million car. The Ministry of Commerce to function, information, service quality of second-hand car market is upgrading and transformation.

Xiaocun often also stressed, at present our country has 18000000 car exhaust emissions does not meet the "yellow label cars", to continue with old change new. In 10 years with old change new calculation, 1800000 the size of the market for a year.

 The results showed that, Chinese auto consumers are optimistic about the market for 09 years, nearly half of the respondents said that will not be because of the impact of the financial crisis and change the original plan to purchase a car, only 1/4 of the respondents claimed that could delay the time of purchase a car.

Affected by the global economic recession, nearly half of the respondents in the first quarter of 09 chose to postpone plans to purchase a car, but when asked about the second quarter consumer intentions, this proportion dropped to 1/3, more nearly four into the respondents said that the original plan to purchase a car.

At the same time, consumers on their purse also look more closely. Nearly 1/4 of respondents plan to reduce the purchase budget, the vast majority of the respondents say was attracted by the new government promulgated "and below 1.6 liters vehicle purchase tax reduction" policy, to consider the purchase of small cars. "After 3 months, we will see the purchase tax cut benefits. This policy is not only conducive to the current automobile consumption, will help consumers who shilly-shally at this stage determined, thereby creating a more positive market sentiment." They added.

The survey also revealed some other good news. According to the survey, the economic downturn will pull the China independent automobile brand popularity in the mainland market: four% of the respondents will buy a target to the independent brand, six into the consumer is increased to the independent brand interest. "The recession offers real opportunities to China independent automobile brand, consumer behavior will make own brand to become cautious contenders joint venture brands. Of course, a prerequisite for success is the independent brand can provide high quality consumer products safety." Bao Yinong stressed.

  Chinese automobile industry has experienced 50 years of trials and hardships, Chinese automobile industry, especially the great changes have taken place in the car industry and car market, achieved a historic achievement. How to treat these achievements and prospects, what are the changes China auto market, worthy of our attention, analysis and research.
 According to predict, Chinese is towards the second largest automobile producing country forward, the next three years China automobile market will release more than 5000000 units of the consumption potential. In 2004 China will become American, Japan and Germany fourth big automobile production country after 2006 will become the world; third; in 2008, China car production will reach 6300000 units; in 2013, China will become the world's second largest auto producer America after. With the development of economy and the improvement of people's living standard, the high income areas of Beijing, Tianjin, Shanghai, China's accumulation of automobile purchasing power has reached 150 ~ 2000000, and the family car consumption second tier city scale is larger. At present, China per capita income in 1000 ~ 2000 dollars has 11 provinces, the area will become the main force in 2005 - 2015 automobile consumption.

　　At present, the car "investment fever" problem is very obvious. In the automotive market demand under the stimulation of domestic demand, the automobile industry and the automobile service trade industry investment expansion. Many departments, localities and enterprises are the automobile industry as the leading industry to promote economic growth, in recent years, several hundred billion yuan investment in the automobile industry, the convergence of economic development all over. The country has 23 provinces and cities in the production car. The 123 automobile manufacturers, only two years of production more than 500000 units, 70 enterprises have an annual output of less than 1000 vehicles.

  From the analysis of consumer psychology, purchase a car makers are divided into comparison type, herd type, impulse and rational type four types.

　　From the analysis of consumer attitude, purchase a car mainly has the following several types: the first type console oneself with false hopes, such consumers eager to own a car, but because of income, parking, the consumption environment, tax issues limit consumption ability is insufficient, such consumers accounted for the vast majority of consumer group; second Chibidaigou, these consumers have the basic ability to buy, but taking into account the brand too much, change too fast, leading to see things in a blur, dare not easily determined, wait-and-see attitude; third kinds of unable to hold oneself back type, the consumers have the ability to buy, pay attention to consider other factors other than price, such as the function of the product and service, the consumer mentality mature; fourth others, such consumers have very strong purchasing power, but prefer to buy luxury cars and imported cars, such as Audi, Hiromoto, Buick, big jeep and other senior car of the joint venture, or high output, high price of imported cars; fifth kinds of blindly follow the trend, such consumers to listen to the wind is rain, blindly believe in rumors, such as Beijing will be introduced to control on the total number of cars, purchase a car to pay the licence fee policy, formed in 2003 9 ~ November A panic buying phenomenon, leading to the Beijing Asian Sports Village car market on sales of 1000 cars, go through the formalities for row brigade phenomenon.

　　At present, the first time to purchase a car consumers generally 80% ~ 90%, there is also a part of consumers have begun to purchase second vehicles, and third cars. Especially when the private car in Beijing city retains the quantity achieves 1280000, to change the prevailing wind, brings new demand and vitality for the automotive market.

　　Purchase a car makers generally after 1 ~ 3 months, repeated consultation, investigation, comparison, analysis, and to determine the crystal brand, model and method of payment according to their interests or purchasing power, generally 8 to 10 times before I decided to buy a car.

  The present Chinese car city is not only the most dazzling brilliant rays of a global downturn in car city, more fully deserve to become "the focal point of investment collect myriad dotes on", big companies landing, small companies aspiring, temporarily between, China car city is like a is end of course feast, attract investors around the world stop. But the "hot", we should be more rational thinking.

　　(1) capacity exists crisis problem of excess production capacity surplus is relative, but because there are eagerly look forward to Chinese car city, both large and small cars are focused on: the South Korean modern cars are expected in the next 10 years, the global production capacity of 1/5 will focus on China mainland, this means by the end of 2010, the modern automobile and its subsidiary Kia Motor Co in China production capacity will reach 1000000 units; Nissan is expected in China, the vehicle production capacity will reach an annual output of 900000 vehicles in 2010; BMW also predicts, future 10 years, high-end BMW car sales in China will grow 10 times, achieve 100000 car; China Geely's goal is to become the largest Chinese economic car manufacturers in 2005, sales of 300000 cars a year, it will occupy the market before 2005 Chinese expected yield 10%, 2010 annual car sales will reach 1000000, in 2015 reached 2000000 vehicles.

　　In fact, the future China automobile market is the greatest risk of excess capacity and a substantial decline in the price problem. To 2006, multinational carmakers in Chinese market new capacity will reach more than 1500000, if coupled with China local cars and light commercial vehicles (LCV) capacity, total capacity Chinese car market is expected to reach 6900000 units. In contrast, even assuming that the annual sales growth rate can reach 15%, the automobile market to 2006 sales to more than 2200000 vehicles. Therefore, under a car, a little calm analysis is not difficult to see, at a speed of today continues, excess capacity will be China car city in the near future will face a problem.

　　(2) investment is too hot Chinese car market "blowout" type of expansion, the transnational automobile giants in these two years, the continuous improvement of investment strategy in China to expand. So, near section time, Nissan, Volkswagen, general, Toyota transnational automobile giants have thrown their investment or capital increase plan in china. For a time, China car market has become the focus of world economic circles rare hot, investment. Just two years, restructuring, capital news Chinese car city had little off, China market is ready to meet the automobile era?

　　Volkswagen of Germany in the next 5 years, will invest 6000000000 euros, which in Chinese, 60% will be used for the development of new car model; GM into China in twentieth Century at the end of the 90's, although the time does not have the advantage, but with its ability of global strongest car company, just a few years time, in Chinese market formed "a fist (Shanghai), two a slap in the face (SAIC GM Wuling, Jinbei GM)" offensive, products related to car, SUV, pickup and the mini car, car series than Volkswagen is also slightly rich; Toyota and Guangzhou automotive industry to invest 30000000000 yen, the cooperation between the two sides in the Chinese production sells the best on the market imported cars -- Toyoda Kami. From 2005 to begin production of the year, plans to produce 30000 cars, long-term production capacity plan is 20 - 300000. In June 9, 2003, the registered capital of RMB 16700000000 Dongfeng Motor Company formally in Hubei Wuhan listing, to 2006, the total sales of the joint venture company will reach 550000 units, of which 330000 cars and commercial vehicles, 220000 passenger cars; Honda and the East in Wuhan production of high-grade off-road vehicles and cars.

　　No matter how hot the language to describe popularity this year China car city is not as before, now China market into a global market one of the most popular beauty, at this time poured a pot of cold water is cruel. But we must clearly recognize that, just two years time, China car city attracted too much attention, too much attention, also be injected too much expectation. But expect it, the real return to reality. International authoritative institutions suggest that foreign investors interested in Chinese automobile industry should be very careful, because Chinese auto market rate of return could quickly fall back to the general level of the industry. In recent years, 23 domestic provinces and cities will be thousands of billion yuan of investment in the automobile manufacturing industry. The relevant departments of the state have pointed out, the automobile market demand exists great volatility, if we do not consider the market risk reckless investment, will cause the automobile production capacity in excess of investment hot after the.

　　(3) high profits if the purchasing power of existence crisis and the rapid development of automobile is the most important reason for attracting foreign investment have joined the Chinese car city. Although the future looks bright, but also must see, China is a traditional agricultural country, the rural population of nearly 900000000, while the people's consumption level is relatively low, so in the next few years, China may occur only in a few areas limited true "car class".

　　(4) supporting the existence crisis in talking about the development of the car industry's future, we often can hear such estimates: the new increment of China's annual GDP in the next 10 years, 1/7 and 1/6 provided by the automobile industry. Compared with other industry, automobile industry pulling effect may be the strongest. The automotive industry is to promote the development of over 100 related industries, in addition to the automotive industry, from upstream, iron and steel, machinery, rubber, petrochemicals, electronics, textile and other industries will benefit; from the downstream, insurance, finance, sales, repair, gas station, restaurant, hotel will enjoy different levels of benefits. The role of automobile industry in the entire national economy, in Chinese should be the biggest. And according to the international experience, automobile industry once entered a rapid development period, this period is likely to extend the 20 - 30 years.

　　See in the automobile industry will bring China's economy more than the great good, it seems we should also be soberly aware that, the pulling effect of the automobile industry, on the other hand is restricted: the upstream by restricting the development of iron and steel, machinery, rubber, petrochemicals, electronics, textile and other industries; restriction downstream by insurance, finance, sales, repair, gas station, restaurant, hotel industry. Therefore, the development of automotive industry is not an isolated industry, but the need for a longer industry chain support industry. At present, the upstream and downstream environment of automobile industry development are not such as the automobile industry rapid development of iron and steel, like, machinery, rubber, petrochemicals, electronics, textile and other industries even in a relatively low-level stage of development, and the insurance, finance, sales, repair and three industry, the development in our country is still very imperfect compared with the foreign countries, relatively complete industrial chain, China's automobile industry to obtain considerable development, also need more than one industry, a policy support.

　　Therefore, China's automobile industry to obtain long-term and healthy development, the need is not only the development of the automotive industry itself, supporting the development needs of the overall economic environment, to compete with Multi-National Corporation fully, China automobile manufacturers are required to.

　　2 car marketing and sales model

　　At present the domestic automobile marketing mode has the following: ① manufacturers to develop brand marketing network, the basic marketing model establishment of three-in-one or four in one store; ② each big city or small city in the construction of automobile market or city car, this is a new marketing model in recent years; the general dealers scattered in both does not belong to three-in-one store does not belong to the automobile tangible market car shops: automotive chain stores nationwide composition based on consumer credit marketing methods (such as the region, new Chinese chain stores).

　　The current car sales are: ① three-in-one single brand stores as a basic form of store brand; automobile tangible market of dealers, multi brand, the same site transactions; the exclusive brand agent (informal); in the same area of chain operation (or a national medium-sized city chain the electronic commerce business).

　　For the above marketing mode and transaction mode, each according to his lights, argue more, is not a recognized, mixed, actual operating conditions are also quite different. For any kind of marketing mode now say, one is premature, two is not consistent with the laws of market economy, three is not a sufficient basis for. Starting from the Chinese conditions, in a considerable period of time a variety of marketing mode will coexist.

　　According to statistics, currently there are car market from 400 to 500, the transaction size of more than 100, annual turnover of more than 2000000000 yuan in 8 to 10. From business model perspective, roughly divided into the following three types: one is the management service, the main characteristics of the model are managers do not participate in the operation of sales, by the dealer to operate vehicles, the market only a hardware construction and perfect management service, Beijing Asian Sports Village automobile trading market is a typical representative of the model; two to self oriented, other market operators, namely the market management is also the main automobile seller, the types of accounts for about 80% ~ 90% shape market; three is from the sales point of view, self and other market dealers accounted for 50%. At present, most of the large and medium-sized city has at least 3 - 4 home market, some even up to more than 10, the existing local market has been fully able to meet the needs of the local purchase a car. At the same time, manufacturers to promote the store system function and development of tangible market has put forward higher requirements.

　　The 3 car market has entered a buyer's market

　　With a large number of new models on the market, the car falling prices, people income level rise ceaselessly, the market began to enter the buyer's market. Mainly displays in: a number of new models on the market, the overall price of new cars constantly; brand hot period is shortened; consumer market; market serious triage, any one brand dominates the market situation will not happen again, the market share of less than 10%.

With the China became the world's largest car market, the year of the tiger Chinese car city has quietly become the focus of global attention. China automobile industry has just experienced the global economic crisis, frequently came to mergers and acquisitions news, and national policy on auto industry support, let Chinese 2010 automobile industry more attractive.

At the same time, the automobile consumption ability China people, and to all domestic and foreign automobile enterprises on tiptoe. In the upcoming 2010, Chinese how many pre order car users, consumers have what kind of preferences in the brand, model, capacity, price, and what are the important policy, market fluctuations affect their purchase decision?

Recently, Tencent auto channel and Sinotrust jointly launched the "2010 Chinese automobile consumption trends report", a comprehensive investigation and Analysis on the 2010 China automobile consumer purchase preference, characteristics, influence factors. The report by authoritative survey Tencent car 360000000 netizens and Xinhua letter, automobile enterprises and consumers to depict the basic outline of the year of the tiger Chinese auto consumption market.

Nearly forty thousand netizens was investigated in Tencent.com in, 74.8% of the respondents have a clear plan to purchase a car, 45.5% of the respondents to complete in the first half of 2010 plans to purchase a car. Although in the second half of 2008, affected by the global economic crisis, the automobile consumer confidence setbacks, but since 09 years, macroeconomic warmer and the government introduced the relevant automotive demand policy to stimulate the pull, the rapid rebound in demand led to the domestic automobile. Especially in the domestic two or three line city car needs have been released, in the investigation of such respondents purchase intention is most intense, accounted for the overall ratio of 69.1%.

When asked about the purchase a car budget is probably much, nearly 60% of respondents purchase a car budget concentrated in the 12-20 million. In Tencent automobile user survey in 2008, the new purchase a car users 44% concentrated in the 10-20 million, 10-20 million range, in 2009 than in 2008 rose 16%. Tencent auto channel populations reflected from the side of the 2010 car consumer purchasing power increases greatly.

In the research of life style, each line of the city has more than 61% of the respondents to the 2010 revenue is expected to see the "Rose", which first-tier cities have more than four of respondents believe that revenues are expected to increase substantially. Tencent.com deputy editor in chief Ma Li think, call the whole economic environment improvement and consumer income expected, is the main reason and purchase in 2010 China automobile market demand is growing, the Internet users to Tencent car as the representative, the performance is more obvious.

Because of the expected income confidence, loan purchase a car the way people are still welcome, 26% of the respondents intend to purchase a car loan, the car free of respondents and respondents loan purchase a car two class city, the stronger desire, 26-30 year old respondents plan to purchase the highest proportion of payment.