The rear of the car ground of heart is every kind of label occupied. Rhinoceros horn like "love card" logo, a round of the "UAA" logo, various club, the club's label This is not the only one...... With the rapid increase of total number of private cars Chinese, development of automobile service market is like a raging fire. Not long ago, held at the China Europe International Business School "fourth China automobile industry peak forum", society of automotive engineering China chairman Zhang Xiaoyu said, the first half of 2006 domestic car sales increased by 28%, the year is expected to exceed 7000000 vehicles. Chinese automobile consumption accounts for the total global consumption ratio also rose from 4.3% in 2006 to 11% in 2001, more than Japan, become the world's second largest car America consumer after.

As the car entered the home, the owner age level and the cultural level and the Internet user's coincidence degree increasing, it won a large number of users for the use of the Internet in the automotive service website. Ari Marketing Consulting Co. Ltd. (iResearch) Research Report: 2005 Chinese automotive website income reached 210000000 yuan, a growth of 38.1% in 2004, is expected in 2006 China car website will continue to maintain a growth rate of around 40%, revenue reached 350000000 yuan. Good market prospects to attract venture capital's eyes, 2006, United Automobile Club (United Automobile Association, hereinafter referred to as UAA), China car and car alliance (Chinese) network Co. Ltd. (hereinafter referred to as the car Union) have access to venture capital, which China car network access to the investment of $25000000, this is the car service industry the biggest single investment. The influx of capital has promoted the development of the automobile service website, also gave birth to a different business model. Although the success of ctrip.com (hereinafter referred to as Ctrip) is the typical "mouse + cement" business model, using the network platform in the traditional service, but these wheels on the "Ctrip" are harmony but not sameness, colorful.

UAA: to create "WAL-MART automobile service industry"

The service content of AAA together with Ctrip service means, Liu Zhengyao and his UAA like throttle the car accelerating.

Lu Zhengyao car crazy, Hummer, Mercedes Benz, BMW has more than 20 cars and Audi etc.. As UAA founder and President of UAA, a founder of a car after, he immediately herself a mature business. "Fortunately, after the first striking one snag after another, I found myself want commercial mode." Lu Zhengyao's business although circumspect, but every step after full consideration.

In 1999, the family immigrated to Canada's Lu Zhengyao started the "flying trapeze" life, in foreign countries come into contact with the American Automobile Club (American Automobile Association, AAA). Has 49000000 loyal members in North America AAA, annual sales of billions of dollars. AAA charging low membership fees and service charges, it can provide good services for car owners, idea and retail this "extensive cultivation" the giant WAL-MART group (Wal-Mart) agree without prior without previous consultation. The rapid development of automobile industry Chinese, so Lu Zhengyao had to move AAA to China thoughts. In 2002, when Lu Zhengyao ready to put this idea into practice, things are not that simple.

Lu Zhengyao originally intended to vehicle rescue service as the starting point, but after investigation, Liu Zhengyao is found to be rescue service in China is not easy. First, input costs too much, "every city needs at least buy hundreds of vehicles in line with national standards of professional rescue vehicle." He said. Secondly, each city has been developed for many years the local rescue Service Corporation. Later, Liu Zhengyao is also aimed at the global positioning system (GPS) services, to provide navigation services for car owners, but did not improve GPS products, is just a small part of the owners and the need for GPS services. While Lu Zhengyao into thinking, at the end of 2003, Ctrip to perform network in the USA NASDAQ (Nasdaq) successfully listed, this let he suddenly felt eyes bright.

"I find the pattern is the service content AAA plus Ctrip service means." Lu Zhengyao said, "we will be combined with the automobile service with Internet and call center and other technical means, do a membership club." Build a platform, to integrate various service owners need, like carrying Cheng, do not own airline, hotel, is scheduled to air tickets and hotels can provide service for the customer. In 2005 March, Liu Zhengyao launched his plan. Methods UAA began studying the Ctrip, in the parking lot free membership development, gas station. Although free, but carry Cheng wide card in different ways, UAA membership using the real name system, each of the member data provide the name, age, gender, license plate number, communication mode, which makes the UAA membership database can grasp of a high gold content.

By providing a free map, label and free service. The number of members, the rapid growth of the UAA, as of 2006 10 at the end of the month, UAA membership has more than 500000. In Beijing, yellow and black UAA logo on the road appear with increasing frequency. Although membership is free admission, but future annual fee is an important part in the UAA source of income in the planning. Lu Zhengyao said: "in the future, we plan to ordinary users 99 yuan per year for an annual fee, the VIP user charge 380 yuan fee."

On one hand, membership development, on the other hand, development partners. Now, UAA has signed a contract with the National more than 3000 repair factory and more than 1000 rescue company. Lu Zhengyao said: "the construction of a nationwide service network is very important." By the end of 2006, the UAA network will be extended to the level of a city 2800 counties throughout the country. Through a growing customer base, UAA can obtain the service fee and rebate from these partners.

Not only is the business model and Ctrip is similar, in customer service means, UAA with Ctrip, vigorously develop the call center. Lu Zhengyao constructs the call center is a 3800 seat, UAA established a five bit number unified national service hotline. In order to rescue service for the characteristics of the UAA to the customer's slogan is "safe, convenient, save money". The hobby and business combined with Lu Zhengyao hopes his UAA can integrate all the automobile after sale service in the industrial chain link, like throttle the car accelerating, become the automotive service industry "WAL-MART China".

Aika: car in the media"FocusInterview"

Founded in 2002 August aika automobile network, now has become the world's largest car theme community.

Aika automobile network (hereinafter referred to as AICAR) general manager Zhang Jingqiu has another title:Your networkEditor in chief. The other is engaged in the automobile service sites, she always adhere to see themselves as automotive media. Founded in 2002 August aika, has now become the world's largest car theme community, including more than 80 mainstream brands club, club 32 domestic provinces and cities and regions, the number of registered users reached 600000.

Set aika experience from Zhang Jingqiu in 2001, when buying a car "hard" experience. "When the car environment worse than now too much, not only models, car information is also very scarce." Zhang Jingqiu said, "this car has allowed me to feel too not smooth." In 2002, Zhang Jingqiu and two other founders created with AICAR, provide models, offer the information for the user. Your name comes from "Xcar car" or "love Car" homophonic, Zhang Jingqiu hope to build a car people family, the models Club practices at home and appeared for the first time.

The key lock in the car before it, fuck strong "rock" Zhang Jingqiu Weiweidaolai: "now China is still in the car on a large scale into the family stage, car culture has not yet formed, some important condition to support the automotive aftermarket is not universal, such as automobile, competitions and other activities in the Chinese also only a small part of the game." So Zhang Jingqiu chose the pre-sale information service as the main direction of attack.

Although the positioning itself as a media critic, but with the large-scale push information portal auto channel, your home is quite simple. "If the portal of the auto channel is" news broadcast "words, so she is a" focal interview "." Zhang Jingqiu said, "your role is not only simple information collection and display, but its simplified. Not only the content of simplified, also simplified the process of obtaining content, let users in a website, browse through a logic to find information." Another important feature is that users. In love in the information provided, in addition to reprint professional auto media information, from the majority of users of the. Although these are rough but absolutely natural and authentic records, let user stickiness aika's extraordinarily high. According to statistics, now the car car network each each time a user login time average stay for 30 minutes, page views reached 25. Zhang Jingqiu said: "this is what the Internet is interactive bring the new technology."

This is not only reflected the interactive online, offline activities like a raging fire card. Now every week, she will organize members to the self driving tour group purchase, car, car racing, lectures, test drive activities, through online gathering popularity, the interaction between the reader and reader, reader and reader manufacturers, and service agencies. love cardUnicomEach link of the automobile industry chain media platform, the main source of income in advertising and help manufacturers and service agencies to conduct market research.

Love card 30000 yuan started turned a profit in the first half of the year, Zhang Jingqiu is expected this year, your income will reach 14000000 yuan. Now, X shaped logo AICAR similar horns not only in Beijing, Shanghai and other large city of private cars can be seen everywhere, in many small and medium-sized city, many owners is to get a love card logo and joy.

　　Car alliance: sell the cheapest car insurance

From the broken warehouse started to gain international venture investors, the biggest advantage lies in its clear car alliance business model.

As at the end of 10, the car alliance (Chinese) network Co. Ltd. (hereinafter referred to as the car alliance) obtain Walden International Investment Group, with the German China investment funds overseas investment institutions such as joint investment, it is reported more than $10000000. From the Shanghai South Railway Station, a difficult start the old warehouse, now car union assets already amounted to hundreds of millions of yuan. Car union president and Chief Executive Officer (CEO) Lin Zhen said: "with this investment, car alliance will change from a concurrent business insurance agency is a professional auto insurance brokers, insurance intermediary goal is to become the industry 'Ctrip'." (Note: a concurrent business insurance agent by means of the insurance commission, engaged in their own business at the same time, designated special equipment staff to handle insurance business on behalf of the unit

The reasons of its car alliance, Lin Zhen attributed it to buy their own car insurance. According to his analysis, insurance as a specialized field, greatly influence the consumers by the insurance agent. Every year when the automobile insurance due to expire soon, the owner will receive each insurance company salesman phone, the salesman always talk about his company's Insurance advantage, attacking the other insurance companies, which are all the rhetoric to deceive consumers. Lin Zhen thinks, you need to have an objective and impartial third party platform, from single insurance companies to provide services for car owners, neutral. In 2005 April, the establishment of car union registration. Lin Zhen's slogan is "to provide the most cheap auto insurance".

In addition to itself has 42 national insurance company insurance product price comparison platform, can provide the most suitable insurance product for the customer, the greatest temptation car alliance to attract consumers is the price advantage. In the car alliance homepage, prominently placed insurance case, such as "" Shanghai "Mr. Lang Audi A6 (three main insurance + non deductible) premium 8800 yuan save 1837.96 yuan" and other words scrolling, to attract the attention of consumers. In addition to the maximum Rangli, car alliance price advantage from telephone and Internet marketing for the characteristics of the "On-line sales" .On-line sales have been able to attract a large number of customers, because it omits the agent commission and various intermediate cost.

The British appeared as early as 1985 On-line form sales car insurance, at present 48% of the British automobile insurance premium income from such sales. According to statistics, in South Korea by On-line than by traditional ways to insure against average can pay 15% of the premium. The premium paid by the pure premium and the additional premium, car alliance is the use of Internet and implementation of On-line sales call center technology, maximum limit reduces the additional premium, thereby reducing the premium price, to attract customers. Car Union established a unified national telephone 400, customers buy from consultation, to claims, can be completed by this number. Deputy Secretary General Insurance Association Chinese long Guo Feng said: "the car alliance construction of automobile insurance industry chain perspective, to create a new pattern of intermediary insurance marketing and service agencies, make industry the main chain of the surplus become possible."

"Make a lot of people a little money", Lin Zhen will car alliance mode as a scale profitable business models. He is in no rush to when profit, most make him satisfied is compared with other automotive service network company, car alliance model most clear. Lin Zhen says: "we only do insurance, the main source of income is commission."