One, the telephone marketing company (TMC) concept:

The telephone marketing company is based on professional telephone marketing team for the personnel subject, through standardized management, the use of advanced communication equipment, communication technology and computer operation; to various needs of telephone marketing business for customers, the sales of its products and services fees and profits of the modern information service enterprise.

The main body is divided into three parts:

Call center (Inboundcenter)

Call center (outboundcenter)

Customer Relationship Management (CRM).

Call center is an enterprise open ready to answer customer calls and accept customer consultation, complaints, suggestions, appointment, and the initial contract and complete the transaction's customer service department.

Call center is specialized in telephone marketing departments, namely, marketing personnel through direct contact, telephone and target customers to implement sales and eventually reach a deal.

Customer relationship management is detailed information to customers through in-depth analysis, to improve the satisfaction of customers, so as to improve the competitiveness of enterprises as a means.

An in-depth analysis on the service enterprise customers through professional engaged in telephone marketing business (including customer profile analysis, customer loyalty analysis, customer analysis, customer analysis, profit and performance of future customer product analysis, customer promotion analysis) to make further more high-end information services for the enterprises.

Call center with inbound and outbound body is usually said (callcenter). The integration of the above three parts is the standard telephone marketing company.

Two, the executive summary:

This program is based on the characteristics of the market demand and industry development stage, the telephone marketing company is a connecting link between the enterprise and market.

There was a story: in the distance there was a mountain of gold, gold scramble for, but Jinshan surrounded by a broad river, gold went to the shore, all patients. At this time, a clever boatman, he did not go to the Jinshan gold digging, but to use their own ships ferried across the river to the gold rush seat they dream of Jinshan, and receive the shipping fee; along with the increasing of the gold rush, the boatman's income increase, and set up its own fleet, followed by the a batch to welcome visitors and see them off, so, the boatman became a millionaire.

Now the market is the golden hill, now the enterprise is gold; and we call marketing company is the ferryman.

Three, the market situation:

(a) call center in the world:

At present, the call center development all over the world rapidly. According to statistics, in 2005 global sales of $650000000000 for call center. ("Chinese business newspaper")

America 1.5 professional telephone marketing company, employees 8330000 people, 25 enterprises in different ways of introducing the telephone marketing; sales are up to $424500000000. (American telemarketing industry association)

In Britain there are 5000 telephone marketing company, employees 350000. (British telephone marketing association)

Scotland also has a considerable number of telephone marketing company, customer service, including Microsoft, Morgan stanley. (Scotland International Development Bureau)

In Europe as a whole has 9700 call center, practitioners accounted for 1% of the total population.

This shows that in most of the developed world, telephone marketing is a very common and popular accepted way of marketing, telephone marketing company has developed very mature.

(two) call center in the Chinese:

In 1988, Taiwan began to Chinese telephone marketing applied to bank credit card sales. In China mainland, telephone marketing business has been widely used for incoming calls from 1999, 2001 began to be used for outgoing calls, the main way to market research, customer care and seek for potential customers. In 2003 the outgoing telephone marketing presents the development trend, with sales of insurance products, financial products, telecommunication products.

Chinese at present professional telephone marketing company less than 100, the overall market sales of less than $1000000000.

Professional telephone marketing companies can be counted on one's fingers several scale and standardization of enterprises mainly concentrated in Beijing, Shanghai and Guangzhou.

In contrast, Chinese telephone marketing base is rapidly increasing, including the most suitable for telephone sales industry products, such as insurance, bank credit card, telecommunications value-added service products are growing exponentially, but the phone sales value has no obvious progress, the main reason lies in the fact that no amount of standardization and the standardization of professional telephone marketing company's industry driving force.

(three) the north market in china:

The north of China is the traditional industrial base, financial, insurance, telecommunications industry is in a stage of rapid development, the industry output growth space; this means that the market the telephone marketing industry growth space, but in the northern area of China is still not a standardization, telephone marketing enterprises.

Four, investment opportunity and location selection:

(a) investment to set up telephone marketing company time opportunity:

China is a call center in 1999, at that time appeared in the financial industry in Shanghai; then all types of enterprises have set up their own so-called call center, today has nearly 10 years of experience in the industry, domestic development has basically, countries in the north for the emerging industry development policy has been gradually improved. The telephone marketing, as a new industry, a sunrise industry will certainly have a good environment for the development and survival of the soil.

(two) investment to set up telephone marketing company business opportunity:

1, the same defect give industry enterprise development of our industry breakthrough opportunity:

With the increasingly fierce market competition, forcing the enterprises marketing development to diversification, humanization, standardization, specialization. Emerge as the times require telephone marketing of this new marketing approach; generally speaking is the marketing personnel through direct contact, telephone and target customers to implement sales and eventually reach a deal.

     Compared with the traditional marketing, telephone marketing advantage, the fundamental reason that telemarketing is produced, "probability" theory: for a modern enterprise to develop a product that is based on demand; in a broad sense as long as the product is certainly a customer and market. But the sales results is good or bad depends first on to find how many customers, to control how much the market (with the customers and the market to talk about marketing and market operation). The telephone marketing to expand the customer contact, expand the market base. In the same transaction rate, customer base more, turnover is greater. The telephone marketing in a list to complete the full customer contact, expand market capacity maximum; in this case, as long as the "probability" will have the volume. Therefore, in order to telephone marketing mode and application. Like finance, insurance, telecommunications industry itself has inherent list a lot of, but the use of traditional personnel marketing is not all touch, limitation of staff marketing mode is very obvious, thereby wasting the most market. The telephone marketing advantage to get instant results, the market base and bigger, this is the telephone marketing with respect to the fundamental advantages of traditional marketing, one of the fundamental reason is the telephone marketing.

In the telephone marketing "surface": low cost, high response rate, meet the needs of individual users, shorten the marketing cycle, for marketing effect monitoring, targeted etc..

Based on the characteristics and advantages, the telephone marketing has been growing attention of domestic and foreign enterprises and the. Chinese mainland since 1999 has been a lot of enterprises for their own products by using the telephone marketing way, but the vast majority of business telephone marketing only stay in the "primary stage telemarketing", no technical force, complete no professional training, not the system of industry marketing strategy, also does not have the specialized management standard; therefore these enterprises have realized the necessity and superiority of telephone marketing, but can not be a good idea to become a reality, but can not be transformed into productivity to improve the economic efficiency of enterprises, many enterprises at the end of half or even counterproductive, half enterprise forming their own call center development is not successful.

When there is a large demand in the market, but not quite the market supply, this is the best opportunity for industry breakthrough.

2, based on the market matures to our choice of target customers an opportunity:

In the telephone marketing, finance, insurance, telecommunications industry, the product is relatively the most suitable products, with the improvement of the national system of commercial banks and with the international standards, all kinds of domestic system of bank carried out quickly in all kinds of new business and new products.

1.Products based on financial industry:

Bank card industry: according to relevant statistics, the domestic commercial bank card issuing volume in 2006 after the bank will increase to 2000000000. Including credit cards, debit cards, smart cards, a new bank card powerful, will be accepted by users, and one of the best selling way of bank card is the telephone marketing, this is a very good market foundation in the north.

The success of the industry in other areas: the case of China Merchants Bank in the country took the lead in introducing the telephone sales methods combined with direct sales approach to credit card sales, in 2006 three years since 2003, the credit card customer number has reached 5000000 users (customers are mainly concentrated in the south of Beijing City, this is a large center) over the same period other credit card business far more than any other bank.

2.Products based on the insurance industry:

Automobile insurance: is a kind of property insurance, in 2006 July the country launched the "motor vehicle traffic accident liability compulsory insurance", this policy has increased the huge industry output value for the insurance industry. A small five seater compulsory insurance premium is calculated 1050 yuan, add amount of Beijing daily car is 400 sets, so even if it does not include other commercial insurance vehicle compulsory insurance, only a day will increase the market share of 220000 yuan. This kind of insurance products, the state mandatory strong, product function is very transparent, known to the public, no delivery and other traditional products to the sales factor, very suitable for telephone sales; this is one of the basic market.

The success of the industry in other areas of the case: China Ping An insurance company in 2005 began to build call center in Shanghai, mainly engaged in auto insurance business, only 2005 a year telemarketing center sales reached 250000000 yuan, 2006 sales reached 320000000 yuan. The fact that take full advantage of this new channels increases considerable economic benefits for the enterprise.

3.Other products:

Telecommunications value-added service: service related fixed telephone, mobile phone products, such as mobile phone, mobile phone SMS weather forecast, 114 phone navigation, Internet radio, all kinds of information, phone customized ringing tone and so on, are suitable for telephone sales industry products. According to industry statistics, at present Chinese fixed telephone and mobile phone users reached 500000000, value-added products to the average annual gross sales of 30 yuan conservative calculation is 15000000000 yuan, the North East provinces population 30000000 calculation is 900000000 yuan basic market. This is one of our basic market in the north of the telephone marketing company quantity.

These enterprises are large monopoly enterprises, brands have obvious advantages, a high degree of customer trust, product marketable, plenty of money, the timely return, screening clients we can according to their own situation to choose.

3, First impressions are strongest strategy is to better establish the enterprise brand opportunity:

First, when the new channel target customers need, with professional and technical superiority of our own positive and cooperation, creating a win-win benefits, will establish a good brand of own in the long-term development.

4, fast landing, has occupied the large center city location opportunity:

At a time when the northern region has no other competitors in the same industry, to standardization, standardization, scientific attitude to appear on the market, and the first development center city customers, future long-term development is necessary choice.

(three) investment to set up telephone marketing company to maximize profit value opportunity:

No mature experience and their own technology needs of customers of urgency, market supply scarcity, regional cooperation will enable us to obtain a relatively active position in cooperation with customers and help to maximize profits in the sales process.

In a word, is currently the best investment to build the telephone marketing center in the northern provinces now.

Five, the company's strength:

(a) the advanced management philosophy and advanced investment strategy:

The company has long been engaged in the information industry, after years of business practice and summary of the advanced management philosophy and have a long-term investment perspective. At this time in the North Investment to set up telephone marketing company is the embodiment of.

(two) maintain the advantage of talents and technology:

1, our company now has a staff of 4, is from Shanghai to scale the telephone marketing center professionals, including from Shanghai * * bank call center site supervision, Shanghai * * development bank call center site management, Chinese * * insurance group company Shanghai telephone marketing center field management. They all took part in the USA, Hongkong well-known electric pin industry veteran system of training and experience in more than two years, had made remarkable achievements in the practical work. The spirit of the common ideal arrived in the north, create a common cause. The four executives will be the establishment of the sales company human resources advantages.

2, the telephone marketing center platform is based on the CTI (computer telecommunication integration, also called computer telephone integration; foreign collectively referred to as CT) system, the mature telemarketing companies must ensure the stable operation of the hardware platform, the existing technical staff of our company, followed by certain professional training can achieve the maintenance technology of CTI system, which are necessary to ensure company operation smoothly.

(three) has a first step in the company development order:

     My company in March 20th of this year and Chinese * *, * * branch signed sales contract telecommunications value-added services "year", the total amount: 3100000. Our company is divided into the proportion of 20%, the expected profit of 620000. (see Annex 1 to the contract)

(four) the business quickly:

1, and China * *, "* * area automobile insurance commissioned sales contract" under negotiation, negotiation has entered into the stage of profit.

2, and Shanghai the "* * * * bank credit card sales commission contract" has been preliminary discuss, in mid April will enter the profit is divided into stages of negotiation.

3, and Chinese * * * *, "* * company subsidiary value-added service commissioned sales contract" has entered the stage of the end of the 4 high-level contacts, the other is firstly put forward contract.

Six, marketing strategy:

(a) the main business development:

Within a year, the main development of call center.

Call center is one of the three main telephone marketing center, call center is to sell products for the purpose, are the three main items faster withdrawal from circulation of funds, the shortest period, at this stage the most can manifest the enterprise value of the. Within a year the development of all the elements involved the improvement of call center.

(two) the company target customer orientation:

   Within a year, located in the northeast of large monopoly industry, finance, insurance and telecommunications industries.

(three) the intensive management, industrial development:

Do business entities, establish a corporate brand, to build professional team; attention to the original capital accumulation, steady development.

(four) to strengthen the training of personnel, to create first-class talents:

(five) three years to improve call center construction:

Along with the initial enterprise call center development, second years can start construction center system calls, in addition to three local monopoly industry customers can gradually outward development, development of enterprises and institutions of the call center project.

At the same time to further improve call center, call center established scale.

(six) within five years of initial construction forming customer relationship management:

In the call center operations, the gradual introduction of advanced concepts, improve their own professional training, the accumulation of customer details, choose one or two scale enterprises as the CRM service object. A high-end phone marketing company of medium scale.

(seven) four to five years time to consider the operation of the capital.

(eight) the company to set up joint-stock system.

(nine) since the beginning of its establishment and through participation in the government planning to develop industry standards, and gradually realize the industry exclusive.

Seven, the implementation of the plan:

(a) schedule and other matters before the official start of the company's business:

The mid to late 3 to 4 by the end of the investment period is.

Signed in mid April and Chinese * *, "* * area automobile insurance commissioned sales contract".

Starting mid April approached CTI system suppliers, negotiate the construction plan and determine the final price, set up telephone marketing center. Place in the * * city.

In late April the recruitment of seats, number 7.

Around April 25th, funds in place to determine the organizational structure of the company, at the same time to complete the company registration.

Five one completed during the debugging of CTI system, the first trial operation.

In May 8th the first batch of personnel to Shanghai professional training for 15 days. During this period, completed the CTI second test run.

(two) the business officially started running:

1, the first time the withdrawal from circulation of funds:

Seats in May 28th started the implementation of "Chinese * * * * branch telecommunications value-added service commissioned sales contract".

Call list number: 200 / person / day, average telephone marketing customer turnover rate of 20%, per capita sales of 36 yuan, with 22 days the first month sales.

Sales of =11 *200 *22 *36 *20%

     The =348480 element.

The agency fee =348480 yuan *20%=69696 yuan.

(Note: 11 people including: 7 people newly recruited +4's existing management)

Complete the sales task of the first month at the end of 6, according to the stipulations of the contract Netcom in the second month 10 pre payment.

In July 10th the first withdrawal from circulation of funds, return the amount: 69000 yuan.

2, in early May to recruit second number of seats, the number of 10 people. In May 10th went to Shanghai training, mainly engaged in auto insurance program. In June 1st to enter the working state.

Sales of 3, automobile insurance project the calculation in January:

The per capita quantity day call list: 75, 10 people, the success rate of 2%, * * auto parts are premium (car sales) 2000 yuan.

Sales of =10 *75 *22 *2000 *2%

     The =660000 element

The agency fee =660000 million, *10%=6.6 million.

Ping An insurance company. In July 10th -15 days before the return, second pen withdrawal from circulation of funds: 66000 yuan.

As of July 15th, the company first turnover: 135000 yuan.

Stable staff is 4, mid July to mid August, smooth transition stage.

During this period the main is to strengthen the supervision and administration of the 17 agents and skills, the main energy management personnel to put in the internal management, is no longer involved in direct sales activities.

In early 5, 8 months for the third batch of seats, 15. 8 at the end of the end of the training, including 5 people in the insurance project, 8 people engaged in the business of the bank card, 2 people engaged in telecommunications projects. In September 1st to enter the working state.

Since the beginning of September 1st in car seats, 15 seats; the bank card, 8 people; telecommunications business agent, 9. The total number of 32 seats; 4 management personnel.

In 6, 6, July, * * * * * * bank and company contract to implement one.

By * * bank credit card project is calculated for the first month the bank card project sales:

Per capita daily call list 130, 8 people, the success rate of 10%, the company single card agent costs an average of 25 yuan. (bank card project excluding customer transaction sales, direct calculation of our agency fees)

The agency fee =130*8*22*10%*25=57200 yuan.

7, staff in place after the monthly sales:

Sales in August, temporary not fluctuate quantity,

Before August 15th, insurance and Telecommunications two items of payment: 66000 yuan +4.43 yuan. A total of 100300 yuan. (telecommunications industry 7 artificial workload)

Before September 15th, insurance and Telecommunications two items of payment: 66000 yuan +4.43 yuan. A total of 100300 yuan.

September began a project sales and the company turnover:

(1) the telecommunications project sales =9 *200 *22 *36 *20%

     The =285120 element.

The agency fee =285120 yuan *20%=57024 yuan.

(2) insurance project sales =15 *75 *22 *2000 *2%

     The =990000 element

The agency fee =990000 million, *10%=9.9 million

(3) the bank card fee =130*8*22*10%*25=57200 yuan.

In October 15th, 5.7+9.9+5.72=21.32 million.

8, since June 07 officially entered the sales by the end of 2008 January a total of 7 months turnover (gross profit).

13.5+10.03+10.03+21.32+21.32+21.32+21.32=118.9 million.

(three) in the first quarter of 2008 is expected to:

Then according to the "2007 year" confirmation settlement report final profit, the beginning of a new year's work plan according to the company, the resolution of the board of directors; only the general advice market here:

1, the market industry can be extended:

07 years of operation has to call center construction is perfect; 08 years began to expand business tourism, software, gifts, electronics and other industries enterprises; target customers still is a large scale enterprise in the industry.

2, the progressive development of call center business:

     Carry out first for world class customer service and consultation service call center business. Followed by the utility of government departments, such as social security, labor, rescue, medical etc..

Eight, money demand.

(a) time and amount:

We hope that the investment of 1342000 yuan or 662000 yuan in the 07 years prior to April 25th.

(two) plans to use the funds in 2007:

1, the whole system from CTI:

(1) the high-end 35 seats 1100000 Yuan network topology is briefly shown in figure in Annex (2). Partners: USA aspect of Japanese AVAYAGermany Siemens.

(2) the low-end 35 seats 420000 yuan. Partners: May Xinhuasheng domestic manufacturers.

2, contract negotiation during the travel expense: destination Shanghai time: a total of 15 day trips: 2, and: 2. Total: 7000 yuan.

3, company registration fee: 6000 yuan.

4, July 15th before position training costs:

 Population: 22 people travel: 1 training fee: 11000 yuan travel: 30000 yuan.

Total: 41000.

5, in July 15th the first payment before the payment of wages.

(1) the payment of wages (June: before 8 June May to pay wages)

  The 22 seat +4 salary management staff +2 technicians +2 decision makers

 22*700 yuan +4*2000 yuan +2*1800 yuan +2*3000 yuan =33000 yuan.

 (2) the payment of wages (July: agent containing benefit wage measure)

22*1100 yuan +4*2000 yuan +2*1800 yuan +2*3000 yuan =41800 yuan.

6, the rent and interior decoration costs:

Requirements of the office area: 180 square meters. B: a monthly 40 yuan / square meters, half pay, total: 43200 yuan.

Office equipment: 20000 yuan. Renovation costs: 30000 yuan.

7, the network and the cost of telecom tariff.

The first half of 10000 yuan fee: (* * area large price fluctuations, in which the fee standards)

8, reserve: 10000 yuan.

Except for the CTI system of payment fees totaled 242000 yuan

The implementation of high-end platform total investment: 1100000 +24.2 million, =134.2 million

The implementation of the low-end platform total investment: 420000 +24.2 million, =66.2 million

All of the above amount of investment and operation cost by investors as market after examination by mutual agreement decided.

Nine, appendix

Annex 1 -- "telecommunications value-added service commissioned sales contract"

Annex 2 -- CTI network topology