Spots: waste to treasure, how to use the telephone car insurance
Created:
/Author:
Aaron Lewis
Here to break out, first solve the telephone car insurance competition problems plaguing many sales personnel.
Phone commercial insurance cost rate of about ten points lower than the market price, newspapers, radio, the Internet is filled with electric pin advertising vehicle insurance, more and more customers for I doubt their integrity, customer are constantly being poached, sales and service cost more and more high, profit margins become increasingly low, in addition to give it away, and what better way to find my profit?
There are two bad news to tell you: the one you can't and telephone marketing competition, unless the customer does not care about the price but the telephone car insurance except no one to one service, other services are similar, the owner that the price gap is sensitive to most of the price is still interested in; the two is, you can't let auto electric pin disappear, there will only be more companies to join the insurance marketing power, and your customers will slowly be eroded away, and this is an unavoidable tendency.
Tell you a good news: a turn slightly, you may get more, Everfount profits, thus not only that, all the above problems are solved and.
Following a very good process, make originally very detrimental to our things, finally turned on you completely on your positive things, you'll feel the telephone car insurance made your life insurance life.This may require us to change our original ideas, and even the need for immediate profits temptation patience.
My method is very simple, is to give up in front of the Commission will be the owners into life insurance quasi customers, then for their continued, finally to sell life insurance, insurance and referrals to continue.
As we all know, life insurance quasi customer development plays a crucial role in the process of product sales, so we used a variety of methods to find the list, learning all kinds of operation if require customers to introduce, on one hand we investment cost is relatively large, on the other hand, efficiency is not high, but the quality of the list is not good, ease financial conditions and contact including the list of.
In fact, there is a phenomenon I still don't understand, why there are many sales staff do not have insurance customers as life insurance prospective customers, these prospective customers since the car, that their financial situation is relatively good, but because of insurance service, you are more likely to touch them, because the driving reason, they more risk aware it is easier to buy insurance, why do we put the Treasury not to develop and to everywhere to look for gold?In fact, the insurance customers is the best life insurance quasi.
Therefore, in the process we give all prospective customers in customer service, the first step should be the insurance sales, because now the car is too common, at your service project, when conditions permit, you and your clients said: "in the future you insurance expired followed by me, I also give you make a plan, will be lower than the market price now of more than 10%, the service you rest assured, if you have the best friends or relatives to buy car insurance, you introduced to me, I would give him the same price, the general relationship is not to tell him the price, I need to make a living"
This technique has several advantages:
1,Client is in need of motor vehicle insurance, your price advantage is very obvious, your price advantage to customers attractive self-evident, but on the surface you are to give him the price is the cause of your good relations, in fact your purpose is to promote the further to the good direction your relationship;
2,You give customers the feeling is, although I have been to you, however, you don't have in here to buy, you just give him a proposal, if others good prices, good service, you can buy in others, show you really for the sake of his interests;
3,"Only your best friend will give the preferential price" of the meaning is to make him the best friend to you, we use any of the methods are difficult to make more customer voluntarily will introduce their best friend to you, but this method can, especially for not very good sales staff particularly useful to those who introduce method;
4,The customer will know, you use this price will auto sales to him, you are not profitable, it will make the customer the heart has a good impression of you, and even guilt, this kind of psychology is very helpful for the referral and the development of your life.
Customers may ask you, you have no profit, why should this matter?
Your answer is very important: "if the relationship between general, you introduce him to me, but the price you don't tell him, I make a living by this, I hope you can understand"
If you have relatives and friends to understand insurance when introduced him to me, I will thank you very much, let your friends can also be a reference
If the future when conditions allow you need to buy insurance, tell me, I can give you a choice.
But the actual operation of you is, first of all let your prospective customers to buy insurance to pay strong in you here, and then through the electric pin to help customers to buy commercial insurance.
Some people may hold different opinions, there are two reasons, one is the insurance customer claims, more, wasted too much time; the two is to deliver strong insurance commission rate is too low, not worth doing.About the two question you should look like this:
1,Insurance is more: it is the claim will have the opportunity for you to show your excellent service and professional customers in the front, show your value -- a clerk and no salesman is not the same, for you later to sell life insurance policy is a great help;
2,If you don't do the operation (commercial insurance electric pin, cross strong insurance you sell), then the customer may soon know your company the same products have different prices, and you give his price is high that, once the client knows the secret, then there will be two consequences, one is, after his the insurance will no longer buy to you here; two is that he thinks you are not sincere, lead him again in your here to buy life insurance greatly reduces the possibility of;
3,If you only sell insurance to pay strong, then the customer will buy insurance to pay strong always here with you, in fact, the profit may not than the customers know the secret to you before the contribution of the less profit, more importantly, the customer is likely to purchase life insurance or in you he doesn't buy you the customer will buy.
Here we basically understand, we adopt the strategy is to give up the car most of the immediate profits, then focus on the future, find your profits in life insurance sales there doubled.
Here, especially want to say just into the company's new.
The new sales directly to cause life is stressful, but, if you start from the car, because of you is to accept, and, they will think that because you make insurance so they can get that price, this will allow them to support your work, is helpful to you later the development of their life insurance policies.
Newcomers to sell insurance is very difficult, because most auto insurance behind have a sales tracking, the salesman will have the experience than the couple, they know how to keep their customers, people is not their opponents, in this case, the best strategy is to make price war new uses and services war, because you have to give him the service (newspaper), the customer's first impression of you has been good, in addition to the prospective customers may be your acquaintances and even relatives and friends, then newcomers get the customer may greatly.
Each other in this case basically is very difficult and new competition causes the profit, because the price is close to zero, and the service there is no way and new (usually one year than they saw the customer a) each other not interested, can only give up, while the new profit is not here.
An important reason for new retention does not go is not quasi customers can visit, a few reasons development after immediately into the so-called "dark period", but, by this method, the couple can accumulate a number of life insurance in a relatively short period of time of prospective customers, these customers for auto insurance, then presented a gift of insurance at the time of the sale, the insurance to build a bridge between the car and the future of insurance marketing, service marketing stage and then into the newspaper, because there have been encouraging new sales success (although the profit is very low), but this process in addition to accumulate some prospective customers, the most important is inspired people to continue to do so in the industry, as long as the new in the industry retained some more time, will have the opportunity to accept the company's more training, then preserve opportunities will greatly increase.
Insert is completed, the next section: 6 using the influence of the three rule in life insurance sales in the process of