The auto insurance business insurance company more than 35 homes, in the face of car city changes at low tide and insurance competition, companies are working through the profit target of fine management measures. PICC Property insurance premium income reached 115760000000 last year, occupy the market share of four auto insurance, auto insurance proportion reached 75%, is the only one monoline insurance companies over 100 billion. Understand according to the reporter, PICC is through the centralized management, fine management and new marketing model to reduce the cost, realize annual car insurance development goals.

Editor's note:

Insurance is the first of the property insurance. More than 70% of the proportion of the property insurance, property insurance market and automobile market blood. What changes have taken place in China's car market in the first half? Auto insurance market will seek the path of how? From this period case, this will be a continuous attention, and will launch a "Beijing Yaohao half, if how car city waves", "high inflation of car insurance market", and look forward to the industry more experts and scholars to participate in the discussion.

　　The first half of the year: in declineEarnings

(a) the auto insurance market slowdown but profitability continued

Influenced by the past two years high speed growth of callback and macro-control policies superposition, the first half of the year car sales 9325200, grow 3.35% compared to the same period, an increase of 44.35 percentage points year-on-year decline. Directly affect the slump in car sales to the development of insurance market, the first half of 2011 the industry to achieve the insurance premium income of about 170000000000 yuan, growth rate declined from 39% in 2010 to 14%, or as high as 25 percentage points. Strengthen hair continued since the market competition environment better but by 2008 70, and the company internal control of auto insurance market, earnings trend continues.

(two) fees rise of automobile insurance market competition

Parts of auto insurance fees continue to break through self-discipline limit in Beijing, Shanghai, Guangzhou, and other big city, the industry average commercial insurance rate in more than 18%. In Beijing, some companies charge rate reached 22% and 30%, some small company up to 50%. In Shanghai, urban district each channel commercial insurance fees in the 18% general, each agency has more than 20% individual suburb, the new company reached 26%. Chengdu area insurance market also has 32% commercial insurance fee. The first half of the year, the insurance market competition fees rise, however, a few years ago completely extensive prices and charges different competition, part of the company is based on customer segmentation and cost accounting, improve part quality customer base fee, a reflection of the comprehensive strength competition among industries.

(three) the layout of group or company channel strategy planning under the guidance of market competition in the direction of

The first half of the year, part of the company gradually in the strategic target clear, based on customer segmentation and cost accounting, channel allocation to integrate internal resources, focus on the quality of customer channels of policy tilt and support, to ensure the realization of enterprise's profit goal. Embodied in the one is obtaining dispersion of real customer resources through the development of power marketing, network marketing channel; two is to strengthen cooperation and 4S shop exclusive franchise gets wholesale real customers and service resources; three is to focus internal resources, set up a professional team of public relations for enterprises and organizations customer resources; four is to expand the existing customer resources through cross selling. By subdividing the customer and channel distribution, to achieve the strategic layout is clear, leading the industry development direction.

(four) cross strong insurance has gradually become the insurance company "chicken ribs"

By the 2008 rate cut and continued to affect the liability limit of ascension, the first half of the year cross strong insurance payment pressure increasing, the loss of insurance to pay strong expanding. Compensation cost growth is mainly affected by the death and disability compensation standard, medical expenses, vehicle spare parts, maintenance man hour cost price increasing year by year. According to statistics, in some areas, such as Jiangsu 2005 to 2010 of disposable income of urban residents increased by 86%; the western region, such as Gansu growth also is in 63% above, income directly determines the level of death and disability compensation standard. Therefore, affected by this, cross strong insurance compensation cost is experiencing a from east to west, from developed regions to less developed regions gradually upgrade process. In this process, affected by the policy constraints, the industry into passive bear losses.

　　The second half of the year: new car insurance or expected

(a) regulation will be more strict

In the first half of insurance regulatory work conference, President Wu Dingfu clearly pointed out, the market is not standardized problems are still prominent, the new channel exposed the loopholes in management and operational risk, so that the second half to regulatory constraints, strengthen the industry development mode change, and effectively prevent the chemical solution of insurance risk, continue to strengthen the order of the insurance market of normative work. Adhere to the "focus, anti rebound," the inspection and punishment as an important means to promote, standardize the market order work. At the same time, to ensure the protection of the legitimate rights and interests of insurance consumers, the Board established to protect the interests of consumers of insurance, system, mechanism and measures for the protection of consumer rights. To strengthen the product regulation, guide insurance companies to provide appropriate insurance products for consumers. By strengthening supervision, hand will effectively ensure the auto insurance market in order to gradually improve, to create a fair competitive environment, so as to promote the sustained and healthy development of the insurance industry; on the other hand, regulatory constraints also need to moderate, in the product supervision, if the one-sided in order to safeguard the interests of consumers, and the product rate or liability adjustment is too large, influence the industry will be very difficult to make up for the other.

(two) a new car insurance will have a certain degree of recovery

Affected by the earthquake in Japan weakened, and promote the stable development of policy effect, and a variety of promotional activities in the second half of the year, car market is expected to be close to 10% growth, but the two or three line of the market will become the main force in the future the development of automobile market. At the same time, along with the expansion of the rich, the luxury car prices and car demand increases, the potential growth rate of the luxury car market will remain at a high level, but higher than the overall growth rate of passenger car. According to statistics, since 2006, the luxury car sales growth in more than 20%. The growth of the automobile market will drive the further development of the automobile insurance market.

(three) stock market competition situation will further aggravate the

Although the car market in the first half of the sales will likely get a rebound, but from the first half of the year, a sharp rise in the possibility is very small, therefore, the stock of business will be the focus of the second half of the year competition. The company will increase the evaluation and incentive of insurance renewal rate of the company, at the same time on the rival business will also increase competition strength, market competition and the fee some promotional activities to buy gifts will enlarge a trend.

(four) resource integrate competition will become the dominant future development

Auto insurance market competition has risen to the strategic level, comprehensive strength and the mechanism of competition. The first half of the year, customer segmentation based on the channel competition has been basically based on emerging; basic data analysis and cost accounting fee based service competition also rise; on the basis of competition have upgraded based on the launch vehicle, such as PICC Property Loss of 10 thousand yuan of the following 1 hours notice of payment, the overall completion rate of over 90%, and by improving the case handling efficiency, shorten the claim period, achieve better customer satisfaction. The second half of the year, with premium pressure increasing, the competition will take turns into comprehensive trend, so in the future integration of resources - based competition will become the leading insurance development.