Reprint: PICC telephone car insurance 400 number upgrade, see the "accumulate steadily" impact

In a few years ago, the car is no longer a luxury, families or individuals with general economic strength can easily have their own a car. To come first on the list of "domestic vehicle burst blocking" model city of Beijing as an example, early in August this year, Beijing traffic development research center forecast, motor vehicle by 2015 Beijing will reach about 7000000 vehicles, according to the Beijing resident population of nearly 20000000 of the data, this news to our family of three or three people will have a car. With the rapid increase in the number of private cars, the development of automobile industry rapid will be more pots. Among them, the vehicle "umbrella" -- the auto insurance industry in the face of the huge market has undoubtedly exacerbated the competition.

If the 2011 car owners to your car, smoke a cigarette, and listen to the song...... Time stops in the city "plugging" the central, car radio will float into your ear nerve, "4001234567, an old friend of the new phone number, insurance candidate." this paragraph, believe that every owners have heard. "People's Insurance telephone car insurance" is Chinese insurance insurance through the channel, the pattern of the transparent, convenient, affordable advantage gained a lot of consumer recognition, this year the beginning of the new year, people insurance telephone car insurance will number upgrade, launched 400 new numbers, the new number is poised to launch represent? Or accumulate steadily? We need to watch carefully consider the analysis.

2010 automobile insurance market the brand flowers contend, is also the telephone car insurance mode in auto industry in the rapid development of "mark", compared with foreign countries, according to Roland Begg, some countries such as Britain and American, car owner proportional purchase insurance telephone car insurance channels by up to 61% , and the related data shows, 2010 domestic insurance phone Juxian ratio is only 7.14%, "gap" left a huge competitive space for the development of the domestic telephone car insurance market. Under the environment of market competition, domestic insurance telephone car insurance competition in the direction from the previous "price war" to the last "service battle" driven, service projects and their quality and other factors into the key to many owners buy.

In the past 2010, "service war" brings to the high risk of fruits have reflected, with PICC for example, insurance premium exceeded 150000000000 yuan, insurance premium exceeded 104200000000, become the monoline domestic non life insurance business the first year premium income exceeding 100 billion yuan, the auto power marketing business as fast the insurance premium growth plays a positive role in promoting, in 2010, PICC telephone car insurance bill more than 1000000 pen, business growth rate of more than 900%.

The "fruits" behind the strength

The results illustrate the PICC telephone car insurance is successful in the 2010 "service war", based on a Chinese since the insurance was established 61 years to build mature marketing channels, service network, rich experience and brand strength, people's Insurance telephone car insurance only on the basis of the optimization and upgrading can be strong. Taking Beijing area as an example, the service network for "large centralized claims" service initiatives to provide strong basic conditions, Beijing has 65 4S stores can be a one-stop service claims, the owner can choose with PICC signed 121 cooperation 4S shop and a repair factory, 448 remote set loss center damage, repair. "Claim", the owner claims can be 'nearby allocation principle' towards the nearest damage, repair and service claims, so that owners worry and effort. The brand strength and experience make 4+10 value-added services to upgrade more standardization, process, and of course the accident vehicle rescue service, managed, fault claim progress for the owners to provide query, claims in the field Commissioner, electronic payment, agency services, services, legal services, value-added services such as medical housekeeper, only service network is all rounder can take the lead in all services "unity", "the national standard".

"Force" thin hair after the impact

The people's Insurance telephone car insurance by virtue of the overall strength and the existing achievements will "Facade" upgrade to 4001234567, not only to the young owner individual needs, also let other owners more convenient memory; according to PICC electronic commerce department related person in charge said: "the telephone car insurance began to enter a new stage of development. The transformation of the development pattern of the competition between the insurance enterprise innovation ability, profit ability, service ability and sustainable development ability of competition. After the upgrade of the people's Insurance telephone car insurance service capacity and service image will promote the automobile insurance, electrical pin to the end. Regardless of is the basic service and value-added service, in the national unified standard, unified platform, unified support direction.

The impact force of the accumulate steadily after the war break out in a high-profile started auto insurance market for the first time "". I believe the majority of owners and I do in 2011 will look forward to claim focused initiatives in the country area radiation; hope that the "unified" service strategy layout Jianxingjianjin, low-key "old horse", "new image" in the high-profile telephone car insurance industry breakthrough, strength, continued to lead the industry benchmark status, to we bring owners really good.