To BYD automobile and the depth of the onlookers Shenzhen 5 · 26 Binhai Avenue accident masses:

Text / @ Li Fung _; illustration / @ Pu Pu Zi

Everybody is good!

I was the senior editor Li Feng Shenzhen "automobile" magazine. If you read the news or micro-blog recently, would have to occur in May 26, 2012 at 3 pm in Shenzhen Binhai Avenue Nissan GT-R 35 drunk driving and are respectively two taxi collision, resulting in the tragic accident three people died the news have a certain understanding. If you do not understand, please see the Shenzhen Traffic Police Bureau briefing or self Google. (the following according to the Shenzhen News quoted the Shenzhen Traffic Police Bureau in May 28th at the "bulletin 5 • 26 Binhai Road traffic accident situation" in the bulletin)

In 2012 05 months 26 days at three eight pm, Hou x Guangdong B/G077R driving a car (load wangmoumou, Wang Mou, Sun Mou 3 people) in the coastal road from east to west east running to Qiao Road, the car and traveling in the same direction with the first piloted by Tan Moumou Guangdong BH1Q78 taxi (load Zhang Moumou, Tang Moumou 2) left tail collision, and Guangdong B27A42 car driving by the syncline so and so (load a 1) collision, collision after Guangdong BH1Q78 taxi out of control, and the tail of the green belt of trees on the right side of the collision, then the fire, causing the taxi 3 people died on the spot, Guangdong B/G077R car sun injuries B/G077R, Guangdong car wangmoumou, Wang Mou and Guangdong B27A42 driver syncline so and so slight injury (in the hospital after the inspection without serious injury, leave), three car damaged in varying degrees of road traffic accident. After the accident, Hou x abandoned car escape, after 26 days morning 10 when Xu to Fukuda brigade surrender.

(reporting the) first of all I would like to remind, to accurately grasp the basic event qualitative and between all parties interests and dogfight logic, is undoubtedly a certain threshold, including the car -- such as a basic understanding of at least not think red is Ferrari, on Shenzhen's industrial deconstruction and the national electric vehicle strategy, and some basic knowledge of Journalism and news sensitivity, of course, more important is the independent thinking is not the bad performance and invective with basic qualities of the ditch etc.. Eliminate illiteracy.
Top package doubt and BYD E6 security information is one of the two sides of the tragedy

We questioned the time for events in the automobile profession, often encounter a sound, lay heavy direct say we are the top bags of money, intended to divert public attention to the top package doubt, confuse the public, befog the minds of the people, "the car is black"; some are advised our civilization it put a put the case investigation, come again. The former I think need not entangled, that even the head are blank only one or two of water with ID is followed by a long series of similar PI digital zombie micro-blog, as long as not blind silly not to understand at a glance. And since the himself continued to focus on these two clues, needless to say. It is the latter seems more should save:

Remember, this thing, from the beginning of the two clues, related respectively to two interest and stand opposite. To ask for justice to be done for the truth of the public, which is a son; and this appears to be a son of two, to clear their responsibility, they are opposites.

In simple terms: the driver drunk driving rear end collision accident BYD E6 taxi, and E6 unusually rapid fire and burn, constitute the necessary conditions for triggering the tragedy, but not a sufficient condition -- that is to say, the two conditions are not enough. Its a tragedy. Question.
Why "for" BYD?

About the accident case, suspects involved in the case whether "top package" and other issues, the news media than we are professional, so far, in the "Southern Metropolis Daily" as the representative of the media also for the continuous development, climax happen frequently, and even that "no PS traces" God level post production video monitoring of this kind of joke put forward powerful question. Road have been heard, specialize in, I am not prepared to poke, I just want to talk about is not the case -- or more likely automotive professional issues intentionally ignored, share our views and suggestions to solve the problem.

Based on our events from the beginning of the netizen micro-blog broke the then mainstream news media to follow up the sustained attention and tracking reports of the grasp of the situation, the accident with three dead BYD E6 "forerunner" pure electric taxi, in just a few seconds after the collision (witness said ten seconds) quickly caught fire and spread the whole car, and witnesses said three people were trapped after a crash cart cannot escape that quickly died in the fire, according to the above a series of professional auto media against our knowledge about the situation, I propose the following several problems, for everyone to think of. Have little talent and less learning, knowing you, when the right to initiate:

[what caused the fire? ]
The traditional internal combustion engine powered vehicles, gasoline fuel cars specifically, deflagration is usually due to damage caused by the fuel tank is penetrated in the collision occurred after oil is ignited, and a fire or an explosion; and BYD E6 is new energy vehicles, pure electric driving, what is the reason for its being rear ended quickly after the fire? Witnesses said the fire started in the tail, is BYD E6 weighed more than 600 kg power battery module structure rigidity, protect the weakest point, myself included, most professional automotive media, and many in the news interview expert judgment is the power battery module suffer extrusion resulting in deformation and short circuit in the fierce collision, fire caused by high temperature. This judgment is true? Urge the Shenzhen Traffic Police Bureau and BYD frontal gives detailed response.

Giant cell []
On the other, BYD E6 to 300km "global life has the longest history" as a selling point of the product and attention, but its power battery is huge and heavy, not only the area of the bottom surface almost cover the entire cockpit floor, its elevation is also very shocking. Sit or seen BYD E6 taxi in Shenzhen should have a deep impression, BYD E6 rear sitting completely enough for off-road vehicle level, the platform is far too high, people sit above as curled legs sitting in the bar stool. The huge volume of the battery module not only upward intrusion into the passenger compartment floor space, also down into the limited space between the train and the pavement, viewed from the side, see the battery module chassis is about 10cm without stooping, according to official data BYD E6, the minimum ground clearance is only 13.8cm, "lie" degree as many of the super sports car and Hella Flush style car, so the car, BYD official propaganda called SUV+MPV "crossover". According to the evening of May 28, 2012 Shenzhen traffic police department issued a circular, "BYD E6 electric taxi Guangdong BH1Q78 in normal driving, was behind the speed of not less than 180Km/h luxury car from the left rear violent impact, causing the vehicle out of control, from second lanes to fifth lanes after accelerated rotation drift, jump on the green belt, tail flicking violent impact to the big tree, the tail of the car hit the tree pits into huge, after many times of collision and rotation, severe deformation of the body, after the fire." It is hard to imagine the ground so at the end of the battery module in violent collisions that can be "lucky" is not affected by the impact extrusion. The car accident out of control, even roll are not what too rare, BYD E6 to increase the range and fling caution to the winds increased cell size, so that the obvious design flaws hidden safety problems, believe this tragedy in itself.

[the end "where is safe"? ]
BYD (002594) May 29th midday announcement says, "BYD E6 electric car, after testing the authority of departments authorized by the state, in accordance with national standards, a comprehensive inspection, the collision testing in accordance with national laws and regulations, the ministry the 203rd batch of" vehicle production enterprises and product announcement "directory of publishing." The announcement did not mention how full the collision test scores, I have not in the most BYD crisis public relations news release find information about its C-NCAP crash test scores and score, which I do not blame others, admission of incompetence. Dry years automotive media, I am surprised, a claim to a safe car, such as the well-known Volvo, say the Euro-NCAP crash a few star rating, and even crash test every single test ratings are listed, which means "to look at, each individual is the most high". And claimed that the "absolute" safe BYD E6, even in the pheasant information of refuse nobody Baidu Wikipedia, are unable to find the C-NCAP crash test rating BYD E6.

[sorrow] electromagnetic radiation
Module power battery BYD E6 is so great, that I worked with peers make fun of say, compact car 100000 yuan level is to subdivide the market Chinese capacity of the largest, and the first BYD pure electric car of new energy resources into MPV style, because the traditional car body have been unable to accommodate such a large volume of battery module the. Passengers sit on a savings so much driving car a kerb mass two and a half tons of over 300 km of the energy needed for super large battery -- especially for frequently need to stay 8-12 hours in the car, taxi drivers -- electromagnetic radiation of the car's safety how to guarantee? According to our understanding of the situation, there have been driving this type of taxi driver said one or two years similar radioactive treatment of body hair loss symptoms following, about whether this and BYD E6 battery module electromagnetic radiation effect? While the crew just sit on a huge super high energy battery, flame retardant, explosion-proof measures and arrangements of the vehicle occupant protection is what? Can not be achieved by a thin carpet?

[why instantaneous burning fire? ]
According to the daily news report quoted witnesses described the situation, BYD E6 was after rapid fire, dozens of seconds within a short time the fire for the rapid development of flame three or four meters tall flames to ten seconds, two people who had recently graduated from the young girl and a mouth busy night shift taxi drivers quickly engulfed in flames E6, died in BYD cockpit. From the body surface after burning, not a small proportion of the external body paint is still clearly visible, and the internal cabin is completely destroyed, only steel frame, seat, steering wheel is the only metal frame, visible fire fierce. Believe it could be judged not by the exterior, fire spread up, but from the inside, as the oven. My personal judgement, the combustion process of fire is located by the cabin bottom (embedded in the chassis, area covering the entire cockpit floor) power battery module temperature ignition cabin floor and other plastic interior materials caused by the short circuit, resulting in a short period of ten seconds to tens of seconds burning fire, that is why the cabin interior burned left a metal frame, and the external is even partly paint intact. Please BYD auto answer, the interior is not using flame retardant materials? If using flame retardant materials, then a short period of time the burning fire. So what is it? The combustion products if it is BYD E6 attachment, how dare you called the auto products "for their own safety"?

At the same time I call upon all micro-blog various familiar with plastic automotive interior materials combustion performance professionals play the scientific spirit of seeking truth, the independent car interior materials mainstream products on the market commonly used for burning test and comparison, the preliminary test my theory is established.

[escape no way? ]
Witnesses said the collision BYD E6 on the three victims had been trapped in the car can not escape, and beating the window for help, but the fire spread rapidly, outsiders trying to rescue but because of the fires and explosions and unable to rescue the fear. So my third question is, what BYD whether E6 was due to start electronic automatic locking system, was after the loss of electricity, the door lock mechanism cannot be unlocked, resulting in three people were trapped, lost only valuable escape time window in water; a peer has involved in the combustion of BYD E6 headlamp still energized shiny speculated that the car circuit is not closed, but the car circuit sharing a single power I think not to say.

Even when the door lock system is not power, that led to three people were trapped and what reason? The car knocked at the tail, the possibility because of the rigid structure deformation and death card door is not, but I think a relatively small. There are reports that the wreckage of vehicles expert door is open, the judge three people have died in the fire, causing heavy casualties and BYD independent. I think this is not rigorous, the reason is very simple, you can not because there is no remains, judge the car unattended trapped, most probably it did not actually happen the car actually was "unmanned" -- firefighters and police department before the news media to have broken down vehicle moving bodies, to think of that does not need too high iq.

[Shenzhen people pay out of pocket for in vivo rat? ]
Finally, and most importantly, in the face of the mystery, I think that it is a far from known as "mature" product is not much, only the "new energy", "electric" concept and gimmicks, an important role whether public transport competency for living people in Shenzhen about ten million a line of travel?

But after such a major accident three dead, the cause of the fire quickly spread, reason is clear, every hour and moment are BYD E6 electric taxi hundreds of cars and the car with the same type, carrying the living Shenzhen people ran through the high streets and back lanes, what is the safety of public lives and personal safety, even all the important public, or a company's interests more important? You don't silly not stupid, when distinguishing.

Different from a truck loaded with only 5 people in a private car, taxi as public transport safety performance should have a higher entry threshold. In this disaster, we have not seen the edgy of BYD cars to bear a respect for life, respect the user responsible personal and property safety, automobile enterprise responsibility, which saw the announcement to distance themselves, to shirk responsibility, trying to be outside. It boasted to prepare for the 2025 match Toyota contrasts. In the "pedal door" crisis, the Toyota not America Department of justice sued, congressional hearings have not the responsibility finally recognized before, Toyota started massive recall, President Akiotoyoda has been all over the world to bow to apologize, 90 degree bow standard. Akiotoyoda's apology also has the advertisement color, he said, for each vehicle with his own family name Toyota products, any problem he to blame (idea). In the crisis did so great, I am very curious BYD what magic weapon can catch such an obvious to consumers and users more responsible company in 2025.

Oh, by the way, after a thorough investigation for a year, American transportation department under the America national highway traffic safety administration eventually dropped a survey of Toyota, Toyota in fact been wronged.

[] BYD tearful advice
The BYD auto crisis PR

Also "pedal door" event, someone summed up to Toyota quickly out of the crisis to rebuild consumer confidence turn the tide kit, I guess this is the public relations experts to Toyota Chinese look, we give BYD automobile, reference:

1, negative developments in active treatment.
2, the negative effects, recovery
3, in the public relations crisis for PR opportunity.
4, with the foil performance quality spot defects.
5, the consumer perception of product into local problems on overall product cognition.
6, the consumer to the product local concerns into the overall sense of trust products

[invites the witness BYD cars prove themselves innocent]
I have to run errands, create the conditions for the BYD car "vengeance"

It is a misunderstanding, must be clearly stated, questioned I and several colleagues, not insist how E6, because we do not have the qualifications and conditions of detecting authoritative technical performance index of the. But after all, is a professional automotive media, standing in the vast number of consumers and fart people position must be something against our professional automotive knowledge questions related phenomenon, also have the obligation to respond to the challenge.

I can even give BYD move: first-class professional and academic research institutions I to run errands, Tsinghua University, South China University of Technology, Jilin University contact entrusted with equipment and personnel condition, including the relevant national authoritative professional testing organizations, the greatest degree of simulation of vehicle condition, accident condition for professional identification and detection of BYD E6 models, and held open and transparent entire journey direct seeding expert argumentation and hearing, in order to avoid series and public relations have underhand secret dealings may, before the results were announced, not to disclose the exact detection mechanism, we combined the other ranking near the front of the credibility and reputation of professional auto media and other news media, the whole video recording and monitoring, and continuous follow-up reports detection surveys, even invited outside the industry professionals and the general public to participate in the monitoring BYD, just as we should provide for a few new products we randomly selected and has been on the road a taxi, accept the authority of professional and technical institutions, and publish the results to the country.

How is it?

So maybe BYD can prove themselves innocent, can play a good media relations to turn over battle, not how much "public relations fees", what is there against it?

[disclaimer]

In this paper, I as a professional automotive media for independent observation and thinking of some car field 5 · 26 Binhe Road Traffic Accidents in the summary, no ordered, no conspiracy, the confiscation of money, is not public, do it but by occupation morals and conscience, and the longing for the fact and truth, and the BYD E6 electric taxi has not stopped operation for further professional inspection and investigation is still in passenger operation worried.

All about the facts have been thought and discrimination, but only represent my personal views, do not represent the views of the work unit, responsible for.
PS: the original address:Http://blog.jckefu.com/cwb-htm-aid-255525.html

Micro-blog addressLi Fung _ @Http://weibo.com/leefunn

[tearful advice BYD and weapon PR strategy] induced BYD automobile and the depth of the onlookers Shenzhen 5 · 26 Binhai Avenue accident masses: This is I as a professional automotive media for some car field 5 · 26 Binhe Road Traffic Accidents in the independent observation and thinking, but with the occupation morals and conscience, and the desire for truth and the truth......Http://t.cn/zOdmiQo

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