This is a new era of the economic and cultural highly Blend: "object oriented" concept gradually substituted by "people based" concept, cultural influence is expanding, and the depth of reform, promote the economic development of many industrial categories. Who can catch the opportunity to live flicker, who was one of the first beneficiary.

   In a recent industry news based professional research, has the value of news in what is discussed, referring to a 2010 case: Mercedes Benz launched outsideSafety airbag, moment of impact from the bottom up, to increase the car and the ground friction speed at the same time, raise the body to reduce impact damage, maximum security personnel inside the vehicle safety.

Then, another more newsworthy cases: a safe known to the world of Volvo cars, airbag and its R & D the world's first car outside came in early 2012. External airbags with Mercedes Benz launched different is the airbag Volvo design the world's first automobile external, is used for pedestrian protection in vehicle collision accident is. This is also the first in the world to protect those in a traffic accident for the airbag.

   Comparing the 2 cases is not difficult to see, valuable news to break through the product (service) itself on people's cognitive thinking paradox: breaking the airbag from security vehicles and drivers and passengers safety, to protect the vehicle and pedestrian safety. Apart from the two case brought news value and the "car" and "car" personal safety problems, in fact, "marketing idea of people oriented" is a focus on the products / services enterprises there.

Whether external or internal airbag solve is car accident injuries before the problem; once the injured accident, a responsible insurance companies and a "people-oriented" insurance is the most key.

   As a media person, development has been of concern to the telephone car insurance industry in recent years the author. Early telephone car insurance and more emphasis on the "vehicle oriented" service concept, consumers buy insurance is to "make provision against a rainy day" of the car more than a guarantee. With the telephone car insurance industry competition intensifies, "people oriented" service concept is gradually to Chinese insurance as the representative of the insurance company to lead the strength to send.

   As early as the customers during the festival in May this year -6 month, Chinese Bao new motor butler service system and telephone auto insurance line 4001234567 phase to meet, by making the "free single, agency services, SMS care, exclusive preferential four care" and "fault car nationwide free rescue, electronic survey members, recommended 4S shop repair, express claims, 10 thousand yuan of the following cases 1 hours notice for injured cases, worry free service and all pass seven commitment to quality service" implementation "to buy the rest assured, the full transparent, service 0 distance" and "with the peace of mind, claims the close service, care 0 two zero distance" from the "man oriented" service concept.

   Subsequently, other brand telephone car insurance followed, have put forward the "service need to pay more attention to the people", the telephone car insurance industry entered into "new stage of the development of people oriented" service concept.

   The author is also a social person, as an ordinary car owners, the most terrible accidents on the road. Owing to injuries, from the moral and emotional aspects of how many can make people nervous, once the process is not safe, it is not fair and reasonable, it will inevitably occur disputes.

   Last weekend to participate in the "BMW Yue Festival", in the roadside parking rub a bicycle master, his opponent after the arm and knee contusion. The anxious hope to catch in the media before the check-in, issued at the police traffic accident treatment alone, telephoned the PICC Property insurance customer service phone call, then the injured wound treatment. People's Insurance telephone car insurance claims personnel rushed to the scene in time, found the injured is only skin injury, treatment costs just a few hundred yuan, not 1000 yuan. PICC telephone car insurance claims personnel recommend the use of "human injury free claims" "micro injury cases of fast processing service" and "the injury cases mediation, notice on the spot compensation" service for rapid processing.

   In the description of identity and injured the coordination and communication, the consent of the other party immediately fast for treatment, eventually in the adjuster negotiation and injured reached a compensation agreement. PICC Property insurance company claims personnel on-site making the claim, notice on the spot payment.

   There are many examples of "people oriented", Mercedes Benz, volvo. Chinese Paul why will become the industry leader? Nowadays, people's spiritual and cultural demand increased, this demand is reflected in various types of products or services, the product content of Humanities and humanistic quality put forward higher requirements.. The "standard" society is "people based" changes in society, people from the pursuit of GDP gradually shifted to the material, emotional, spiritual needs care, adapt to the changes in the needs of people, to meet the new demand of "people oriented" concept, it is more and more important, in the transform and elevate the other the industry is increasingly revealing the role can not be ignored. Therefore, in the new era of science and technology economy culture increasingly blend, to inject more cultural elements for the product or service, has become the key to enhance the competitiveness of products.