At present, the network lending market almost crazy state of freedom makes a lot of net credit company realized shuffle approximation, they have called for legislation to put messy industry eyes back to normal track.

All kinds of lending way site. "Some people put in their own small loan company. Now the small loan company funds, funds need to be solved, P2P is a good financing channels for them. Some people get money in the website price, put out and then in the online or get folk find a high loan." Whether there are other investment approach or supplement his other enterprises, the partners think, not what the industry more attractive than "Qian Sheng.".

In addition to lend this life meter, net credit company and took financial funds invested in the platform operation.

According to the introduction, to the successful operation of a network lending platform, the cost is not a small number. "To set up a website can not spend tens of thousands of dollars, but later operation cost is huge, mainly human cost. Conservative calculations, to maintain the normal operation of a net credit platform, a month at least 300000 yuan investment, and often need to net credit company two or three years of capital."

Unfortunately, high input and high output doesn't change. Many respondents said, at present the whole industry is still in the developing stage, in order to make a profit of at least 3 years later. "Now most companies are still burning, some burning their own money, and some of their money to burn not to financing, so, they gave the platform as their borrowing instrument."

Under normal circumstances, the main ways to profit net credit company is the charge for borrowing the platform fees, but in the current competitive market environment, the regular pattern seems to be unable to maintain the net credit company life. Many respondents admitted to reporters, net credit company plunge in operating in the process of discovery is not imagined so beautiful. "The fierce competition, the risks, huge investment and the net credit company forced to step by step now."

They guarantee?

The new financial journalists to investors identity found in communication with a number of net credit platform service, industry competition, even the same company competition between the different customer are very cruel.

At the time of consultation, many customer service to the reporter registered in the "he" introduced to become a member, and to specify the "he" to "my full-time customer service". A small web site customer service bin told reporters, their percentage is calculated in accordance with the investor's proportion. "You to invest 1000 yuan, I have 1 yuan Commission, 1%.." While a net credit customer service said 007, his commission is 1.5% of the investment amount. Reporter, if can introduce friends over investment, he can make 0.5 share as the reporter returns. And another customer service call Lili the same company is more directly: "you a customer success as a paid VIP, investment of more than 50000, I return to you 50 dollars; not more than 50000, I return to you 30 dollars."

This is platform service between private intrigue, net credit company competition is placed in a table. Interview discovery, the net credit platform more and more posted "guarantee standard". Mean, if the borrower fails to repay the website, by for investors. A net credit company responsible person told the new financial reporter: "every company has its own additional capital pool, company to put forward 2%~3% injected into the pool from the invoice management fees. This part of the money used to cover those overdue payments." He stressed: "compensatory part, website principal only, do not have interest." After the recovery is solved by their own web site.

The new financial reporter browsed many lending site found that, compared with the ordinary standard, "security" was pursued by investors. A lending sites on a loan amount of 5000000, 24% interest income "guarantee" more than 100 people bid, the journalist immediately to the customer inquiry, the customer service call, bid for the executive director of the net credit company. That is to say: the site between financing, for its own security?!

This risk is self-evident. More terrible is, "guarantee" that investors think is "That's final." became uncertain "guarantee" to attract a large number of investors, once the site appears problem, then a get out of hand.

The net credit platform responsible person, "guarantee" just web sites to a psychological comfort to investors. "If not, many consumers will not be willing to bid on this subject. Once there was a company do not "guarantee", will develop more slowly. So they have no alternative against one's will in the second half of last year also "guarantees"."

In fact, "security" is not all site hair standard. The responsible person, there are some "guarantee" is true. According to introduction, site "guarantee" the risk is very big. The site is not possible for every subject field trips, only through the information provided by the borrower to judge. "We want to audit lenders do network loan qualification, must go to the bank borrower's credit report query. We make them go look it up yourself, but not now, you now can only see the total data of 20%~30%, the US risks." So, can only pass by other companies indirect cooperation with bank some net credit company, commissioned by the bank to check.

"Some platform in order to impact performance will ignore many risks, such as a borrower in multiple platforms to avoid borrowing, which requires the industry there is an information resource sharing mechanism." The responsible person.

Reshuffle imminent

It is understood, now the net credit company increasingly large scale, generally have more than 100 people. A net credit company staff told the new financial journalists, they make a move. "Recently recruited many people, now the place is a bit crowded." Not only the existing staff of the expansion, the new net credit company is trying to get into this market. The reporter saw almost a week will be in the QQ group, a new lending service web site advertising.

For the industry of chaos, expressed concern about the net credit company normal operation. A lending site general manager thinks, at present the net credit operation flow, a fatal flaw indulge in all kinds of chaos occurs, namely the industry did not achieve the separation of funds and accounts. "A lot of companies within the industry have suspected illegal fund-raising, project or company's money to the boss a personal account, which is not allowed." The manager expressed the hope that with China UnionPay, third party payment platform of cooperation, to achieve technology stripping. "Third party payment platform to help us with this money, who are not so safe, money."

In fact, some companies have been in talks with bank cooperation trust fund. But it is understood, banks are not keen on. One banker said is not optimistic about the industry, think the risk is too large.

While the main partner of third party payment platform in reality "mine" doing doesn't seem to be enough. "We are now with the third party payment platform, signed the strategic cooperation agreement, the basic situation of the third party will not even go to the audit client, so there will be" gold credit event"." The general manager said. (on the third party platform on lending site audit, see our always the ninety-third period "short-lived" P2P network "loan")

Confusion in the current situation, the website can live happily. "The industry a lot of sponsor on their expectations is two or three years must be listed, because two or three years after the industry will face a big adjustment. But in the current situation, I think will advance shuffle. I think the first half of next year almost, but I'm afraid before the end of this year will have something." A lending site responsible person, in the "preparation" period, to buckle down and run. "Once the shuffle, back or be dropped, or die."

At present, the network lending market almost crazy state of freedom makes a lot of net credit company realized shuffle approximation, they have called for legislative supervision, trying to put messy industry eyes back to normal track. So there is a peer-to-peer lending, pterosaur credit in Wenzhou folk loan registration service center news. This is seen as a "in network lending". Pterosaur credit chairman Wang Sicong to introduce, service center of net credit platform in many ways make provisions. For example: do not allow their own platform between financing, the bidder shall not exceed 5, personal mortgage loans can not exceed 5000000, the funds must be the trust bank etc..

Analysis of the industry, if from the above several restrictions, the potential for serious risk net credit industry. But also somebody thinks, "standard" too harsh may limit the development of the industry. Wenzhou folk loan registration service center responsible person Xu Zhiqian said: "in the enterprise must accept the supervision of the financial office, from the stability perspective, made some provisions on the net credit company, the future may be adjusted according to the actual situation." Xu Zhiqian also said: "the future will not consider the introduction of network lending company." This is a blow to the confidence of look forward to "incorporate" net credit company.

However, the lending site responsible person revealed: the central bank is now in active contact with the net credit industry, in the industry to understand the situation. This person in charge said: "estimated that over a period of time will be a relevant policies, that is the industry reshuffle moment."

 

Net credit platform based on recent performance, investors for their patience will run out. The vast majority of no profit net credit platform have had to learn to fend for themselves, their method is to take the 'line' pulled 'line' business. This means that, in the actual operation of network lending and private funds lending has no difference.

To know Wang Jun, he was a free man in folk finance. Six months ago, he came to the newspaper reporter found, that is the use value of an emerging financial project. Met that day, with his two assistants, a computer and a pile of data. After the simple introduction, the two sides began the first face-to-face conversation.

He said he took a fancy to the networkLoanThis line of thought, is simple, and the future market potential. He had had a built on the net credit platform, he was considered as investors in the.

The reporter can vaguely feel that Wang Jun is not very understanding of this industry. He was anxious to let their accounts of the money by rapid investment doubled. He thought, network lending is a trend of the future development of private lending, and a website should not much operating cost. A few days later, Wang Jun called me, he has been formally enter the lending market.

But in half a year later, Wang Jun said he regretted. A few days ago, Wang Jun said on the phone, the net credit market "burn money" is expected to exceed his imagination. Each month, hundreds of thousands of cost is not, so far, he has not seen the return of investment platform. Since the investment credit, Wang Jun busy. He was busy raise or enlarge an army, bedding market, tracking service. Recently, he seems to be busy looking for anyone to take over his shares.

"I want to withdraw." The telephone Natou Wang Jun seems a bit carry not to live. "The industry has a strange phenomenon. Platform scale cannot be done too little, too small to be crushed to death; but it can not be too big, the risk of not pocket will die. Me to do an online business unprofitable, in order to earn a platform operation, can only do business line. But that is borrow new also old, always have the hole risk chain, do more, the greater the risk, lose more. Risk money cannot cover to bear the."

Wang Jun had half a year agoEntrepreneurshipIn the wake of passion. In this six months, he every day in the study of the industry, consider the platform. "Net credit company more than 95% are at a loss, less than 5% of the companies are mostly is the balance of profit and loss, the individual can achieve profit." Wang Jun said, most of the net credit platform or on investors money to maintain the operation, but more and more investment in people like him, confused and worried about the industry. Net credit company no hematopoietic function in order to profit, the online business development to the line. "In the industry, a conservative estimate more than 95% net credit company doing business in line."

To this end, the reporter found a number of people in the industry. Two net credit company is the inauguration of the high-rise, a net credit company has left the middle, a focus on the net credit industry for a long time PE investors, there are several net credit company often use alias show staff. From their conversation, the reporter felt: that scenery network lending platform present situation is not as bad as initially envisioned, a net credit platform is dying.

Invalid docking

Network lending platform is usually divided into two. One is the information platform. Web site for both borrowers and no audit function, just provide a platform, both lenders and borrowers by the free exchange of information. There is also a service platform, intermediary role. This kind of lending platform trial, pre assessment, according to qualification docking lenders or product service. A simple summary of the difference between the two: information platform is a "web site only provides both lenders and borrowers a communication places, whether transactions and their risk and unrelated website"; service platform is a "web site to the debit and credit audit, and provides for borrowers to find lenders service".

In the service platform for information platform, people do not want to say. They think, this does not have any audit information release site there are 90% swindlers information. But for the service platform, the common voice is: live in difficult.

"I was in office, has been doing the same businessDataMonitor. Can say, in this industry, the real money is can be counted on one's fingers so two or three." Has left a net credit company middle Liu Dong said.

Due to seek funding resources for the upper reaches of the borrower, net credit company will usually keep good communication with the funds to seek cooperation. They PR upstream of many types, such as:Bank, small loan companies, pawn, individual lenders. For now, truly realize the banks into cooperation is almost No. Bank of the small business has been little interest, but also the introduction of net credit company's customers are not very easy. So the main partner net credit company becomes the bankCreditMember, the petty loan company clerk individual partners. Net credit company clerk of these partners to offer loans after the success of a certain proportion of the commission.

The net credit platform and the non institutional cooperation slowly highlights a phenomenon -- Loan success rate is very low. Net credit company Liu Dongceng took office has a strong financial services background as a support, even so, the third party service the net credit company or very weak. Then the other net credit company is one can imagine.

A net credit company salesman told the reporter, from last year's data, they average 1000 loan applications, were only two or three pen. "We have a special promotion team were standing outside the promotion, so the application amount is large, but the success rate is not high." He said: "we have excellent employee a promotion department, in the name of the loan application has reached 5000 when the pen was the first successful loan customers."

High in a net loan to a company office confirmed this view. "The two audit of upstream resources more trouble, a real platform success rate of recommendation can not be guaranteed, profit most co.. Moreover, trading success, mostly by lenders say. Lenders have their own standards of the borrower, since they have no worries about not loan out the money."

On the brink of collapse

A piece of net credit company staff told the new financial reporter, in fact, a very important reason for the low success rate of net credit company book loan docking is employees "smuggling single".

"Trafficking" is the clerk online privately orders for customers to submit a loan application to the bank or the petty loan company loan officer, loan after the success, sales and credit officers in accordance with the agreement of the Commission into.

"This is a common phenomenon in the circle, almost every net credit company has sales do." Zhang Xing staff said, he had to attend a show before, have different employee in a loan company asked a dozen times. "Is the question we want smuggling, they hope to reach collaboration to roll out the network in the industry, in the future, their private business will do better. The other was to become very attractive."

Another net credit company clerk to new finance reporter confirmed, this private single basically does not to the bank, is to the self financing lending platform or the petty loan company. "Sales are generally willing to do hundreds of thousands of Yuan list, so down about a person can get 10000 to 20000 yuan commission."

This creates a strange phenomenon: the net credit platform shake and crumble, but its employeesLifeThe rich. Net credit company mainly rely on commission to live, despite the risk of not talking, just now the docking success rate is low, the staff "smuggling" serious, already the earnings outlook is threatened.

It is understood, the larger lending platform will face risk of closure. The reason the fund provider no longer continue to support their own reasons, also has the platform development model. Industry sources, a medium sized websites on the verge of closure. In the operation of a few years, every year a loss of millions of dollars. At the beginning of the year, dozens of employees of the company core sector have left. Although the site is still alive, but has not done a real business, only three or four employees edit, update the site. Investors also see this. Investors wanted to sell the lending platform at the end of last year, prices high, but can not find buyers.

In fact, investors on platform patience had consumed. Reportedly, the investor has been ready to withdraw. That will mean funding only platform was also cut off. People in the industry worry, this may happen to other platforms at any time. "Now a lot of platform without self ability, capital withdrawal, they only have one." Liu Dong said.

Line lending

The net credit platform must be stable capital gain as soon as possible emotions. So, business lines under fire. Interview found, individual net credit company successful financing investment entity project, similar to theTrust. While most net credit company works like this: the site to cost of capital financing from 10% to 20%, and then put out the money price. This is what Wang Jun refers to "the net loan to more than 95% of the company are doing" business.

Their financing channel diversity. Basic every boss has a trumpet in his platform, they used the trumpet to borrowing (see our always the ninety-ninth period "cleansing" credit "secret"). And now, more and more platform began looking for individual investors. "Often have to invest millions of dollars, tens of millions of dollars of investor information website, the boss talk with them, you have no interest in it as' invisible shareholders' vote for me on this project? To be able to enjoy the dividends but no decision-making power of management." A platform layerAdministrationSaid: the vast majority of the platform will be through the way of financing.

According to introduction, hidden shareholders is not seen, that is its name does not appear in the list of shareholders of the company. General cooperation is this: such as financing who owns a 40% stake in the company, including stealth shareholders own 5%. To attend the general meeting of shareholders or the board of directors is still financing person voting intention. At the end of the year financing money, hidden shareholders can participate in dividends.

"We found that investors of such cooperation is also more recognized. They have been on the platform to play, contact the identity of shareholders that they think they know more than others, at least more understand platform. For the investor, this money is not much, if the platform profit, investors can enjoy the dividends and earnings." The middle-level managers, some companies put a pile of invisible shareholders.

The financing channel, net credit company line lending business has on the development of automatics. The new financial reporters call a net credit company consulting business line, the company clerk said, as long as you can do in the local area. Wang Jun tells a reporter, the scale of business line to do the, interest paid is much higher, the last is a borrow new also old game. Once a link problems, the whole chain collapses. "Now, don't cover the risk return. No matter how much money you earn, you put the money out as long as there is a close not to come back, you're lost. So the more, the greater the risk. Now many site has also promised to the principal, the risk is big, small profit pattern can be long?"

Selling data

Perhaps seen platform risk, or is too impatient to "burn money" platform, many investors consider into the hands of the shares sold. So they began to make web site traffic, the data seem more valuable, easy shots.

"Financing platform in the profit under the condition of insufficient Co., now a lot of platform is done in the flow, but the real business indicators do not go on." A net credit platform responsible person said: "sell platform is actually selling data. How many investors, many borrowers, many loan customers, site traffic to registered users, the scale platform, these data is very valuable." The person in charge: before there is a known as the net credit platform 100000 registered users of the soon to be bankrupt, when many companies want to buy, they offer 2500000. Data more good-looking, the mobile phone will be bigger, the asking price is higher. So, now many platform do flow, do data. "Enter the industry sooner, the accumulated data more valuable."

In fact, owners didn't what changes to the platform. The site is still in operation, but changed backstage boss. "Big data" also spawned a number of specialized software platform project. These people in a few months time, the platform has been built, and organize the team, find investment immediately shot, a few months to earn hundreds of thousands of yuan.

But now, "data" increasingly poor sales. Wang Jun said, they are still evolving data, in this period also have to some investors and PEFundTalk, but no one is interested.

Reporters in a long-term interest in the net credit market PE investors in an interview that: the money are sensitive sense of smell of investors to the entire industry and the platform business model, financial background are quite clear. But even so, he still has reservations about the net loan market. To make quick money funds PE worry about policy risk, in his view the prospect of the industry is not clear, still need to wait and see.

The need of network lending market big enough, but because the net credit platform itself, most do not have the upstream and downstream integration ability, unable to accurately find the upstream resources, so the amount of the loan application (some real folk loan demand) is wasted. As a new channel of borrowing, network lending platform, how to realize the effective docking of supply and demand sides is perhaps they now need to think of the problem.