Legal online services website American and Chinese the reincarnation of

(this article from the network, website: http://bbs.icxo.com/thread-378642-1-1.html)

We usually talk about the future, could not help but think of the past. The early ninety's of last century, American Internet be just unfolding, online legal service has been quietly on the line. After these years of development, American rely on nearly 2000000 lawyers resources, all kinds of legal professional services, to create the industry output value of nearly $200000000000.

At the same time, USA mature, but the legal service market is fiercely competitive, legal demand everywhere, huge number of lawyers and long-standing grassroots against lawyers elite culture, which aims to provide cheap but not low rise development quality online legal service website possible. Especially the development of electronic commerce, American for nearly ten years, almost all firms have completed the construction site, and the past can be various channels the relationship between lawyer and client are convenient, gradually and the Internet combine...... Because of these factors lead to a large number of professional legal services in America Internet domain, such as selling legal files legalzoom, rocketlawyer, uslegalform, Nolo, there's still a lot to specific areas of the law to provide services, such as divorce.com. These sites not only to attract investment funds, not only to provide legal services cheaper, more inspired people including Chinese nuggets, many legal service industry, in the national test in his hand.

Chinese online legal service past -- online legal services lawyers is + Taobao mode + Sina mode

In fact, throughout the world, speed Chinese online legal services started no later than other countries. Start looking for a method of online line from 2003, legal services Chinese, began hobbling pace, the large ship climbed on to the internet. The mainstream of several to lawyers to provide extension services website, also can reach more than 30000000 a year in revenue now. But due to the Chinese legal service market development is not mature, policy constraints and other factors, online legal service website China often called vertical portal areas of legal services, and has been staying on lawyer advertising, relying on CPC, PPC advertising pricing schemes achieve profitable site. Find French who deserves to be China legal services first generation entrepreneurs, they almost without any reference to the circumstances, the absorption of valuable experience and success of these Taobao Sina website, to adjust their operation mode.

They choose Sina mode and Taobao mode is the reason.

Sina is the typical product, Web1.0 era is complete, any information and data, the site can provide, in fact until today, sina is the Internet industry, few can produce a great amount of news website, and is still one of the China flow of four flow. Sina such large and complete pattern, the biggest advantage is the embodiment of its industry position, highlight the professional, and then not so much, but the number of complex and network user organizations from all walks of life together, crowds gather together, is very important to the website to earn advertising fees. It also can quickly occupied the market, as far as possible compression rival living space. This is the most advanced idea at the time, facts prove that sina did succeed. So Chinese online legal service website "the ancients", is the pattern of history.

For the French and other sites to learn this pattern of results, you are just like a birth to numerous arthropod "the Octopus", the site covers all areas of legal services. Web site operators believe that the user entered the site, as long as the heart, and I read, can obtain the edit elaborate information from the web, and then like to eat hemp like High burst out. In fact, site visitors, whether to accept the information, I do not know who.

Operators can only focus on their feelings, without considering the consumer experience, is Web1.0 times that "I said you listen, failing me you see" mode. The "I" as operators and lack of user interaction, and the inability to provide interactive between users of the platform, resulting in a lower web service.

In fact, the user use the Internet to help, web site operators to the user a lot of laws and regulations change information, what is the use? But then the "ancients" era really useful knowledge is not enough, in open conditions, let a person cannot read approach this complex and professional, is the highlight of their own worth, promotion means, but also to the lawyer plays ugly witch scare customers the opportunity, lawyers can completely to the characteristics of legal ignorance the use of people, and at a specific moment of extreme demand characteristics, the legal price oneself out of the market, but industry is not standard, and these make the lawyer promotion website if lawyers earn money, their own good receiving promotion fee, this time counting bills operators who cares about what to do for clients?

But the web site operators are not fools, strong competition from similar sites, but also makes them have to change, they absorbed the successful experience Baidu, the precise location of a learning Baidu the way, will the user needs information as much as possible circle down. On the other hand, the PPC technique into full play. So until today, looking for the French Open and the care network, is not only a master Chinese first-class legal service website, or first-class law promotion website optimization problem solving expert program areas. The one sentence summary, SEO really cattle!

As for the introduction of Taobao mode, largely for this website in a lot of traffic, in order to meet the inevitable result of a large number of Internet to case law demand. How will more and more lawyers organized, how in the transaction process, to seek customer service and look for the case law as far as possible to stay in their online, how to deal with the websites of the same trade competition, the industry giants, thinking about how to change the rules. And then Ma Yun Taobao success, to promote internal charging mode Taobao profits and pay treasure as huge gains of third party payment platform, let online legal service operators red eye. So, various promotion plan in the technology is not difficult, is rapidly transferred to the legal service, at the same time, pay treasure mode, will be transformed into an integrity law through such products (but this kind of product is basically did not succeed, but recent green dog net of third party payment platform, if the national examination and approval permit, is worth looking forward to).

As Ma Yun said: "the uncle core purpose of online shopping is to resist the profits", but we can have a look these legal service website, there are several solution consumer and lawyer transaction security problem? (lawyers took the money, don't do such things have happened, not to mention all the money not responsibly behavior) and a few site successfully lawyers service fees down to be consumer satisfaction degree of acceptance? And between several web site can sit in the network both lawyer and client, build strategic trust? No, at least I did not find that an online legal services, the charges opaque, transaction insecurity, lawyer of the matters entrusted with no guarantee of due diligence, inefficient communication conditions, to achieve the target.

The reform in the mode for Roland Garros, hand does reduce the consumers to seek the services of a lawyer difficulty, on the other hand also to solve the problem of large number of law case. Considering the legal network integrity through the law, but also improve the lawyer's active degree and integrity. (is a lawyer by answering customer questions and carry out the customer to give the fiduciary responsibility with good value, this value finally reflected in the site's lawyer search engine, the higher the score, the lawyer, the easier it is to search the user)

However, most of these sites is awesome website, but he will never change the industry Web site, they can make money (they earn is the lawyer's promotion expenses, and the important part of intermediary fees, Chinese lawyer anyway, just 200000 of them, the ceiling is obvious), but may not like Taobao or Sina so, to be great in their own field. Because online legal service industry China has no legal service sites such as legalzoom, findlaw.com etc. the birth of far-reaching impact on the world.

Why do you say that? There are three reasons:

And stimulate the deep-seated needs first, Chinese consumers have not been met

Any of a successful business model, has to go through several stages, first using the product in a prominent function, into the consumer in daily life, buried the product like a plain bomb, just so it is trivial, it must first about the rules of the industry, life into consumer reality. To solve America, consumer issues, in-depth America market, with ABC, McDonald's, a Chevrolet, calling the president, Hilton...... To solve the problem of Chinese consumers, we must learn to like Hunan people eat chili, love wife like a man in Shanghai, with Taobao, like ordinary people. In short, to solve the problem, first of all to see themselves as individuals and as. To find out, to experience the ordinary, to detect possible. In the past, find out the key French sites such as successful, because they believe that the old people have such needs, it knows the people, many people have a fear of the network, not use search engine, directly to the user login lawyer photos on the home page, and the way the mobile phone also posted up, the user will not Pinyin five pen, or at least by telephone. (you should now know why people find method, and in the local site to do it, is not universal network. Once the local station, that for each local station home page can be attached to a lawyer photos, which can realize the open source in the earnings target, and can make the existing regional legal needs of customers get the service) They know that people are afraid to spend money online, forcing lawyers provide free telephone consultation, an online question answering system to do bad, at least, is also a kind of care. (I estimate here implied a profit model, for example, once the user questions, the lawyer can get questions users through paid links, so that even if the user questions asked again, I also can call in the past) Baidu library know people want legal document for free, they encourage users to upload and share documents, in short before, his achievements, let their own business model the achievements of others.

However, it has the ambition, good products are born with subversion industry gene, with changes in the industry's blood to. Find French sites such as these products as "court" on horseback, though reluctantly, but so must, they play "sending law to the countryside" role in the Internet industry. They will become some specific products exist for rural users and the bottom of the future city. Of course, this how far in the future, who also don't know.

In need of legal products what so Chinese? I think that is the maximum excitation and meet consumer demand products China deep. Not exactly a product, not a universal product, but one can meet different needs of individual legal legal demand brought about China division of the social product, and that the Internet product only similarity is the most important participant must be a lawyer and their friend, the lawyer can only rely on their own to change ourselves, by consumers to create their own.

Specifically, some professional website to buy paper, and point out the lawyer introduced, the type of the file according to the customer demand perfection, don't be afraid of Baidu library, like the green dog that welcomes users with Web documents rich Baidu, also welcome customers with Baidu library rich web database. Practical to engage in service, the legal document is best for consumers, a market is full of free products of the same kind things, sell value, is the embodiment of service, and all this key in the reputation, reputation is the core area for site in document production, sell, sell, can provide more than enough the move consumers, ahead of the consumer psychological expectation value, at the same time, the pay can be web site operators cost, simple enough, enough practical, simple but not simple. This principle also applies to lawyers introduction.

Some sites main social sharing, as the law's network, using the cognitive surplus society to obtain the opportunity, the establishment of a legal person. Others like findlaw.com, the consulting market demand for lawyers and law students. As for the main mobile Internet market, solution or calculation, and adding various legal service using cloud, these are the future may exist in the form of, certainly not the focus of this paper.

Second, no change in consumer attitudes to Chinese legal services, improve the whole industry social status.

Taobao just emerging, people think that online shopping is a very fashionable things, around 2005, in Beijing, if a person announced that he bought things on the Internet, the general result is that friends surrounded him mad asked: "you are not afraid of being cheated?" Can say Taobao although recent corruption emerge in an endless stream, but from now China hundreds of millions of online shopping consumer perspective, Taobao and its rivals have changed China masses basic impression of network. Legal online website China, if we can solve the price oneself out of the market, the lawyer is not responsible for the historical problem, may be the reconstruction of the whole Chinese legal industry rules, then a site rules than the "Lawyers Law" also works unlikely Taobao, the "big clean out treasure" is tantamount to a declaration to the Internet Taobao the function of constitution. Therefore, legal services Chinese must be early to establish brand awareness, build on their service scope effective rules and culture, to tell the truth I admire those websites built legal service team, they have at least a basic form local demonstration effect. This is not difficult, it is necessary, because a set of rules or culture if even oneself all can't constraint, how can the others!

Income difference between the third, did not improve the lawyer groups, truly nurture a talk by performance, occupation ethics and the ability of lawyers.

This appears to be a political task, it is virtually a business task. The gap between rich and poor is the result of lawyers to provide objective factors which service lawyer selection. A lower income law, easier to accept online trial contract this pattern, it is true, but it is just a few lawyers oil fat, and some of the lawyers can not afford to eat rice, especially those Kemba node power law is a way to realize the value of life, running small kang. Honest to make money, to the party faithful, the mankind's most happy career should become all online legal services lawyer motto, let consumer accept this idea the services of a lawyer, which is what a great career. Commercial value and social value of synchronous lifting is a beautiful thing. But the need to establish a more scientific and reasonable trust system. The third party payment platform is an attempt, it is never the only worthwhile means. Site as long as the moral and beliefs of the commanding point, in order to obtain the laws allow voice. Evaluation of future even this website and data, the key is that a lawyer or. The author is a lawyer, in a forum of compulsory legal advice for five years, in addition to the other party. Thank you, what also didn't get.

This is the first article of this series of articles, but also analyze and judge the immature. On the commercial front, we are all students. I hope to help some practitioners.

At least, this is the soft Wen written for those who are not Taobao and Sina model in legal service website.

But we have to ask, four big King Kong find French, and law, 110 nets, China law these Chinese legal services, whether can continue to seize the core of China legal service market, their products (site or service lawyers) it can really solve the problems facing consumers, their legacy in the model, and they, whether can solve their problems left over from the transcendent, copy, and even subversive? This is the problem to discuss.

Destiny...... -- in short Chinese online legal service market in the first division of the market tide!

In the past ten years, China legal person and Internet practitioner successfully test the Chinese online legal service market. Everyone knows that the total amount of the market reaches 50000000000 of the market, for any one fund or investors are full of great temptation, but over the years this market has not yet appeared a truly has a monopoly or absolute market advantage position in the enterprise, this is further exacerbated by the commercial adventurers enter the market determination. Find French are copycats have entered the market, while mechanical imitation whether can do it and find the French Open success? The answer is obviously negative, after 4 years, has a high degree of similarity and find the French and the law until the establishment, nine sites from nets, group into their own consulting website industry chain the French, to find the traffic on the track, but also to strengthen the development and optimization of the individual lawyers interface work, anyway, has paid a huge price, for its own development, which tells us repeatedly to make similar web difficulty.

So can't find French that play this piece of the market, it is almost all new online legal service website resonance. This is not just mentioned above, management difficulty and a pattern of highly saturated caused by mode (as the saying goes the blue ocean, the Red Sea by operation, online legal service website Sina and Taobao mode superposition has created a highly saturated red sea, any imitators are very clear, if our own experience and ability is not more than four diamond interest, then copy the mode, only a blind alley.

When people don't know what to do, a not too important Tencent news appeared, the news of the accident occurred, but brought no surprise ending, that people find the financial capital of legalzoom, uslegalform, legalzoom, Nolo in American obtain the legal service website stable income. Model seems to have a larger market in China. This website looks at the beginning (in fact this several site model is not the same, and each has its characteristics, mode of operation) are sold, legal documents and charge a small fee to the association of lawyers (rocketlawyer to receive monthly fee and fee to the user), has great appeal for legal practitioners in the field China Internet the. So the development of a number of such style has various highly China characteristic ways appeared.

Do not despise Western beauty effects of rain on Chinese Internet industry, over the years to imitate foreign models is compulsory in Zhongguancun returnees, many imitators through learning and imitation of Western patterns into investment, and even the successful listing, behind this feather ending, there is help successful enterprises.

But in a large number of enterprises after the failure of Beijing, returnees entrepreneurs start slowly mode pain to reflect on their own, they will be overcome by one's feelings ground to ask: "today, facing the ocean, when the spring".

"Copy up to die" iron law, divide into many Internet entrepreneurs are difficult to cross, but the recent study found that the legal industry Internet startup surge in the initiator of evil little returnees. Although all of the people all know, copy may The climate does not suit one. Lei Jun, but the phrase "potential in human" words, but they can reflect the industry practitioners mentality. Green dog female boss Wang Xin heart most understand the logic, the whole process of her high-profile live the green dog founded, inviting well-known lawyer, accountant, the listing Corporation mister, have the experience of the Internet people attended her board, as independent directors, triggered the public onlookers effect. Take part in all kinds of lawyers forum, held a public class, and while the business cooperation Coffee. Another use of green dog easy website name, playing the micro-blog marketing, a high-profile announcement to build first-class star sales team, so that people even passed, Wang Xinxin was invited Taobao outcast Wei Zhelai set up marketing team. This kind of thinking and Shanghai yesmylaw the absorption of well-known Internet people (such as Wei Wuhui) as a consultant is a logical -- up -- let the business into a habit, and habits of the business has become the objective force, is the growing market demand and market segmentation, objective fact service more and more professional. So, these sites, not an accident, is destiny. Wang Xin's heart? Or Ma Qiang? Or what other people, as the man of destiny, who also don't know the outcome.

In the face of such a huge market, facing the huge market potential of 1300000000 people, pattern discovery and operator, could not issue a "who advocate ups and downs" feeling! But who will tie the Cang Long doubt also to these people, inspire the imagination. The author in the past from the pure theoretical analysis of Shanghai yesmylaw's operating costs, the verification found myself really wrong, but we can still speculated on, face a blue ocean, entrepreneurs heart expansion passion will bring great changes to the whole market.

Change is in the troubled times, the influx of imitating Ma Yun entrepreneurs, there are only want to do business with business people, but also on the application of new technology properly geek, and big brother's people, so the market boiling.

Boiling is the result of just two years time, the influx of a large number of imitators and variant site. Usually China market is such a result, there is a bubble, there is profit, there are crazy businessman. And all this at last, the fruits of victory will only give left to share.

The second generation of legal service website -- a group of troubled times, full of personality Chinese made legalzoom and rocketlawyer.

They have many different and find French these first generation of legal services, they are committed to solve the problems are not the same. In the process of learning, is more a reference America several famous legal service website. The legalzoom has almost become the father of Chinese online legal services. Then, subject to market and other factors, they are often in the process of imitation, will do a lot of cuts, and some are abandoned these key factors the success of the site, directly reduced as copycat mobile phone website. The reason is very simple, in addition to imitate these websites need financial support, also need to technology and experience accumulated, online legal website America, fine to make people uneasy, Chinese for Roland Garros and considering the law net and they in multiple areas of the gap is very obvious, the market is a big factor, but the most important or the whole industry practitioners mentality and vision. America network operators in order to website development, can sacrifice everything, for talent, support the development of the site. The rocketlawyer is a little-known small websites, but they caught Neal, the former linkedIn executive, to serve as the site CEO, also the boss directly and let the right. The mature Western managers play a role at this time, was to AOL legal service rocketlawyer bring forward momentum is presided over by Neal self checking system.

The system can help consumers find legal needs of their consumers, answer the questions, in cooperation with several dynamic Webpage next, can generate their own legal process and legal health index of success. The user through the process table, know they need to accomplish a goal, such as the establishment of a company, need to find what kind of lawyer, who need legal documents, about how much money to spend (these sites will provide complete these work, need how to many money spend information). But the health index table, but also a great creation, this design can let users get visual information, to know whether their legal status have nothing worry about, this design makes the rocketlawyer a few years time, the rapid expansion, even in the future will rely on its cloud technology, and provide their own document storage, sharing function, to help users to the site into a high quality business community.. But the product function, Chinese site when the design, often considered inadequate, unable to realize. The web designer, also can not spend so much time, to build a huge data system (rocketlawyer specific to the file's pricing law mutual agreement and the magazine can be online production, perhaps which day abortion protocol such things can be online production). But the law service website Chinese, lack of talent, but also in the exploratory stage. Of course these imitators, the future may not not have outstanding design. Today they and their immature do battle, the process, is the market constantly collision process, groping his way in the marketing process, formed its own unique industrial values in the process, eventually formed its own characteristics, personality.

The author sums up China emerging these don't look for the French, Chinese legal web site some of the features.

First, the main market is no longer a lawyer, but have the legal needs of customers

The traditional e-commerce site, to resolve who is the main market of their own, who is himself a secondary market problems. The main market is the user who will own legal services directly paid, while the secondary market is willing to pay for the platform under certain conditions of the user. So who do the main market of its own, will decided to set up a website of the whole business model.

Compared to look for the French Open, highly dependent on the lawyer promotion expenses profit pattern -- not only will the lawyer as the main market, let the lawyers for the service. This pattern is the legal service for the French who pursue the large and complete, often involving all categories and fields of law, and China low-end customers often are one-time customers, give them a good user experience, can not retain them. Customer conversion rate has been is not high, but various websites almost no efforts in this regard. Therefore, to seize the lawyers, this can be the website service repeated consumption groups, is to hold a shaking Qian Shu. And let the lawyers to choose the core reason site, is the site can solve the problem of case law. Therefore, we will find that these sites in the aspects of SEO drudgery, unusual, so that you finally can rely on to other firms do firms website, and become law firm marketing solutions company.

The above facts, reason is actually many panel Chinese resembles a tomb tablets website why can survive. In fact, this website, a sit square lawyer, and pretending to be serious occupation image, to promote the role of user generated little positive feeling for it, but let a person feel a lawyer so lose one's vitality. However, these web site operators, do not need to consider these, it is to do these lawyers call on a nearly be conspicuous position, realize a advertising effect.

While the legal service of a new generation is completely different, although they also to lawyers charge a transaction fee, but in the mode of the website, the main market is the real from the network on the ordinary consumers. Usually they mode of thinking is that, through the web site to attract customers to provide legal documents, high quality cheap service, adopts many kinds of methods to improve user dependency, resulting in a particular web site users gathered (I statistics Baidu index data, all kinds of legal documents on demand, daily demand, in the Baidu reached 6 million), a user, there is potential trading opportunities, there is a potential trading opportunities, there is the case, also have a lawyer......

Second, they are all products of the Web2.0 era, more personalized service

In recent years, online legal service market Chinese, appeared in a large number of sites. They uphold their business philosophy, learning their research the mode of the website, opens a new mode of network in the China respective legal service website. This a series of sites the biggest characteristic, is to work more like life, interactive communication between their attention and users, to provide services for the individual to the user. The service is becoming more and more segmentation, but also increasingly targeted. But these services is not only to meet the needs of users so simple, they also through their own services, changes in the Web1.0 era, the traditional mode of the website of rules, and the formation of consumption habits.

Many people say that they are just a bunch of selling file operators just ah, they and the traditional operators have what different. I

A few examples:

1, a customer today need to write a legal contract itself be bound together in a common cause and this contract, and almost no what what difficulty, and no commercial value, the general counsel tend to have a high price, declined to provide this kind of service. Not two hundred and fifty of the customers, not to ask a lawyer, so readily open the French network, want to file download, will rewrite the legal file directly. This is not a French nets soft Wen, but the French network through and Baidu strategic cooperation, will direct the Baidu library information as its database. We can imagine such a scene,...... Right! French network is to turn yourself into a database and the key to the portal, for own use Baidu resources. The user's dependence degree is high, the promotion of his lawyer, the more chances, but I think the website products must be completed, otherwise even if there is such a powerful godfather, also difficult to do.

2, Mr A and B female two parties, ready to get married. The AA life the drama of the stimulus, decided to get a prenuptial agreement, so they online find a lawyer, I think this is my privacy, although lawyers have the duty of confidentiality, but after all, a lawyer is a person ah, more can comply with the confidentiality agreement lawyer, the higher the charges. And in Shanghai, yesmylaw, in the hair at the site is actually a specifically for white-collar and entrepreneurial community website. Soon they chose an agreement, free online post production, and successfully downloaded, found that the site will automatically recommend buy a house legal strategy package and other characteristics of services, and found that as long as pay the price not expensive, can let the lawyers to help check the file, so the couple not too embarrassed to, each other from the filing of the contract have a look, to let the lawyers have what risk, at last, that day two men in their choice, are obtained after the audit identified as safe file, buy a house and relevant legal documents package, while loving to...... While the site make good use of the secret service and the legal service, one hand to meet the demand of the law, on the other hand, successfully resolved the couple each other suspicious, the most important is, the secret into a heap of digital information, as long as the parties to apply for, otherwise no one can disclose. But for the coexistence of storage using cloud technologies like Ma Qiang a lot of user information website, safety is never neglected problems.

In addition to these personalized service, there are a large number of interactive services website. Beijing green dog did a great job in terms of interaction, especially to attract users to upload a file with the "dog bone" approach, is definitely a bull move, but it also on the operation of the problem, what is imagined as green dog rocketlawyer, into a can meet the super legal website various user needs, but a like legalzoom and yesmylaw that legal website? If it is the latter, attempting to do so, in fact, is not great, because the legal service sites such as, consumers of their requirements are these sites to file a to solve their problems.

But the law's network and the testimonies of the website such as the net is in the new mode on a hard work. The former question answering communities, which rely on the mobile phone APP application to open up their horizons, for the analysis of the two site model.

In short, the mode of the website, embodies the characteristics of personalized, customized and pay attention to communication.

Third, to solve the problems and strategies are different from traditional legal service website

As Ma Huateng Zhang Xiaolong did, "little dragon, is a from the light to heavy, and people from heavy to light." This word is out of the Internet in future. In the past the traditional legal services, through the establishment of coverage amazing service mode, depending on the magnitude of the lawyers, to life in various levels of legal needs of users to provide legal services. Results one can imagine. On the one hand, and the lack of supervision mechanism of lawyers, the excessively relying on the scale model, can not guarantee the lawyers service attitude and service quality, on the other hand a lawyer is bad, is likely to destroy the entire web of trust. Moreover, the legal service market Chinese, always exists, the pricing is too high, the lawyer is not responsible, consumers do not understand myself to accept the service items and other issues left over.

So, today's era, is a "light" of the times, of course, the "primitive light" not to the Internet, but stressed that the organic integration of the whole industry to establish more resources, "concentrated" service. This service is not to sell the fear, but sell sell sell simple truth, transparent, high-quality service, service for reputation with the ultimate. (actually, these sites if the heart is big enough, it can refuse to take any payment for, as long as the flow, will attract more users, depending on the mode of construction, through the introduction of the source of money, or simply be bold, directly in accordance with the market price to sell the legal service, with high quality service, outstanding lawyers and the opportunity to meet, as a selling point, to make money of course, my point of view, the risk is too big.).

As for why the site selection of angle, why are the reason of legal documents, which I think is, in the legal needs of all, the best pricing is the contract review and contract making, because the most simple, but also the most difficult, the difficulty is, website very difficult to let the user see the difference, and lawyers tend to dislike the profit is too low, but not with making customers need to contract.

So, difficult behind hidden opportunities, these sites once the well, formed its own user base and brand culture, is very difficult to be other competitors beyond. Therefore, the legal document audit service, due to the simple, but also the most difficult to do, but once the site, in front of the backlog of user requirements, the interpretation of a section of the most beautiful rainbow dance, then it may become the most successful online Chinese contract audit services.

Secondly, it is in the initial stage of the minimum threshold for a short time, * * * the legal service website, they must undergo a from the accumulation of mediocrity, to, to excellence in stage. Therefore, no what service is better prospects and * * * more than selling legal documents. After all, a good document production mode, can flow through the system, to lay a draft, the cost is not high G. Therefore, the law of copycat yesmylaw network, I also very good, although the site's partner to feel very funny. (on the home page, claimed he was not professional, in fact, this guy, if I could make the website through the five years, adhere to upgrade product quality, is not no chance, beyond the yesmylaw).

In short, the new Internet legal service website, esteem is a small broad, starting in the details, in improving the service quality, work.

Analysis, this period so far, next time I will focus on the analysis of green dog website product advantages and disadvantages, and these new legal service website marketing way, and these websites in the future development trend of the sea.

The market life of articles online legal service website

These problems are the legal service market Chinese what kind? American model is modified to adapt to these changes? Chinese really need what kind of legal service? Who through the Internet contributed to this change? Legal online services website newborn, who is most likely to change the industry track? What is most in need of a final legal online services website entrepreneur quality?

The legal service market China exactly is how?

Just ask so what, because we never really know. The author before writing just this industry practitioners in changes before and after the two period. This is only a description of a market is the survival of the state, after all, this is a three market. The other two party is what kind of?

First said that the demand for legal services consumers. As Mr. Fei Xiaotong said at the "local" China, Chinese society over the years habits make Chinese society there is a stable native structure, this structure, people in accordance with an existing social acquaintances of the rules. What is the acquaintance society, has been the "Mr. qutongzu legal and social Chinese China" a Qing Dynasty cases to illustrate.

In order to facilitate the reading, I will figure English letters instead, said that A is a widowed elderly women, a thin 10 acres of fields. There are two people under A knee, respectively B and C, but C commit all sorts, harm the village, brought great suffering to the people in the village. C even unfilial to, in order to gambling, the thin Tian home sold...... A finally facing the door to Tian's creditors, but to help families where the patriarch, and A and B family member counsel, C approach. Finally, for the heads of A and B agreed, and let A sign it, finally in Uncle C's help, C will be buried alive.

The story of course not to reveal the cruelty of history, in fact the Qing Dynasty in the case of certain elements, are a lot of places Chinese happen. This case is going to tell you, China ancient social conflict, is the responsibility has no law, through social clusters and publicity way, to resolve the conflict. In fact, China ancient officials (a judicial officials) are more like education officials, they face up to fight the masses, often is the fifty strokes of the cane, said one through the doctrine of Confucius and Mencius, then to their own to solve the problem. In fact, this habit continues today, Chinese court liked best was mediation. China people also like private, also loved by some non official power to solve a problem, it is very much in the China two or three line city, almost in a dominant position.

The judicial case, greatly influences the China people face legal attitudes and the whole society. People used to private, do not pay attention to the effects of authoritative third party and in the legal dispute mediation. (Law think this is a kind of advanced performance) who want to make money in this market, people, this is a tragedy, because you can't be between these two men third. The judge until today are giving it a try, every year the grass-roots court judge will go to the countryside, to encourage people to engage in a lawsuit, it is found the source. Lawyers can not, Chinese most to curry favor with the judges, to obtain the source (because the judge cannot receive case), platform operators will be more difficult, until today China no legal service platform to the consumers through a successful.

Have what kind of structure, there is what kind of law. After the founding of new Chinese, experienced the planned economy period, the state power is strong, which led to the past local structure for the first time to collapse, but do not pay attention to procedural justice and one-sided emphasis on criminal law tradition continue to affect the country, caused the people to hand in the law on the periphery, legal fear on the other hand, difficult to good.

With the development of market economy, the legal procedure is moved to the front national notice, because of the changeable market, has been unable to rely on the rule of man to achieve, the emerging bourgeoisie also needs a more stable power to their wealth protection. This program is important, many in the market economy in the men and women, will inevitably have to face the changing market, also have to survive in this environment better, must be legal need.

Therefore, the legal service market Chinese potential at the same time, also flooded with too many not mature, not only the lack of common people's legal guidance, lack of industry norms for lawyers enough.

However, we can still believe, brilliant prospects online legal service market, this is not only because we simply put a market transaction multiplied by one billion three hundred million the logic, but we found a prevalence is formed, and even the formation of a series of new way of life. Change the way of life is the biggest, people more and more from the society of acquaintances that can rely on a few familiar to contradictory, but people going through the lever to adjust the law, many social contradictions extrusion. Chinese society is not harmonious, this industry in the wave forces, the development of faster.

The difference between the legal service market

Legal online services website Chinese basically is the product of copying western legal service website, from the initial find French copy findlaw.com, now many site copy rocketlawyer and legalzoom sites. The problem is, every product to adapt to certain patterns, these products in their country's soil, have their own characteristics, but they can not adapt to the Chinese business environment. Why? This is to determine the different characteristics of Chinese and American market.

American has a very mature system. Usually three big difficult problems of legal services, in American are likely to be solved.

1, look for a lawyer to difficult questions. This problem is not a problem in America. USA law service market after consummation of 200 years, until today, only 2000000 less than the lawyer ($200000000000 value). But the number of lawyers less, almost does not constitute a problem American legal service market. Because, this number is very reasonable, it can meet the need of the legal market. The people on the phone can call any inquiries local authority, ask them to recommend lawyer, every year American citizens can get a full of various business functions link directory phone spectrum, including of course the lawyer. In other words, a demand for a lawyer, you can easily obtain legal services, and whether it is interviewed, or telephone consultation. And, his lawyer has experienced 200 years of development, has established in favor of lawyer industry rules.

And Chinese lawyer difficult? China situation is very complex. For the general area, such as the two or three line of the city, and no one is looking for a lawyer. Many areas of Chinese, almost no stable legal requirements, and because of the existence of universal free (free consultation, Baidu lawyers provide free document), the common law the income is not high, or the affected area, the distribution of income China lawyer extreme inequality, but due to the lack of stable income, industry development is slow, bring is the relationship between the industry and consumers, but also very nervous, this world, this is the highest law viscosity of work, but in Chinese actually appeared consumers after lawyers sad scene. The author, graduation time, the teacher had the ambition to the author said, you can't do, lawyer. Is really sad ah.

On the other hand, China in big city, is the market development degree very high area, though in another country. Each day they seek not a lawyer, but pay cheap and can provide high quality service lawyer, in other words that is not apple, but at least you can pursue a grass root people millet mobile phone. This time, this group of people is the most active, the strongest legal requirements. They will do a lot of other people's eyes 2B move, for example, before they got married, will have a prenuptial agreement, because of fear of divorce, affect their property. In fact, this group of people is big city pop off, especially through the Internet and the normal flow of population, two or three line city, just have the legal requirements, people want to legal waters.

At the same time, this group of people is not limited to an enterprise legal person organization, is likely to be a group of individuals, they need not the same, need through their legal appeals, prove the existence of their own. This statement, could hardly be agree with anxiety, because people always want to have one to belong to own Chinese right , China shouting law the strongest students and teachers from these thoughts of democracy and in Colleges and universities, in other words, to open the individual market, first from these people, do this maintain relationship with these people are people, these people are white-collar workers and the future by law professional university graduation many law students. If these people are being developed, the stable demand groups, there are the foundation of future population, and the key is how this person's demand, continue fractionize demand and implement product layout.

So, in the face of this huge market, the consumer is a motley crew of the army, any gold people to understand what they were going to do, what kind of role play in it.

I think, for lawyers, how to become famous, especially in the legal needs of most strongly to people far and it becomes very necessary.

If you are a Web1.0 website product operators, the main income is a website booth fee to the lawyer, you have to do is how to make your platform to be found by search engines, you can refer to a variety of Internet advertising pricing model to design your charges, the simplest way is to view this in my eyes. Comparison of difference, but not bad money website. They released them throughout the charging standards.

The program yesmylaw that online legal services are concerned, it should do is not only to guide the user to the Internet, not just in front of their legal requirements, coupled with the "online" two words -- allowing them to surf the Internet to find a lawyer becomes a habit, so simple. It is more important to promote the expansion of the group. And make a series of trading habits own website brings pop up in the needs of groups.

If you want to be like them, suggest that you join a rethink, whether you have enough resources to HOLD your customers, those legal consumers with various Wulitou demand, although the potential is huge, but after all is a motley crew, if you have enough cattle, product experience is very strong, and can improve relations, line and below the line and believe me, you will not be worse than them, but if you waste, or thinking is: how do I say there is a firm support, and face a 1300000000 customer demand, as long as the undead, will be short-term success mentality words, then I suggest you give up. Because you have not started.

Website and get married is one thing, you don't have to marry a rich two generation, must have a rich two generation capacity, first think of a way to let the services of a lawyer to get rich, is the most important product design principles.

As for how to balance a good lawyer and platform, and this is my story behind.

2, the problem of difficult payment

In USA, you call a lawyer on the phone, when applying for the consultation service, the operator will ask for your family account, with your consent, he can be in after consultation, fee deduction directly on your account. These payments are not made, the lawyer could work, unlike China lawyer as to services, but also to prevent the consumer deadbeat. And, for the development of a variety of platforms and allowing more profits, provide the basis for. So, why an rocketlawyer advisory fees by six photorefractive sixty percent off discount, can attract customers at a draught of, just because of these American website this is equivalent to give you a Jingdong coupons, you still don't like crazy.

Find a lawyer Internet family users, not because they could not find a lawyer, but tired of that is arranged to wait for life, now can not only enjoy the discount, and the lawyer personally called to, give me the service, this kind of experience, is the general American grass root not enjoy the treatment. So, in fact legal service people America is not mainstream lawyer group accepted the rebels, mainstream lawyers hate they depress profits, increased competition, forcing them to improve service. Therefore, their main rivals, is actually a line using the traditional mode of operation of the law firms and consulting service telephone network.

China? China lawyers also have the sense of superiority, but China lawyer was more than ten years under social status, flat bottom line, even in principle, some lawyers muddle along, some lawyers do not spend money on services, some lawyers pit is a, between lawyers and consumer credit, it becomes extremely low, but this is a big opportunities, an online legal service market Chinese does not exist USA that, has a strong line of resources and channel firms, Chinese website without life and strong rivals, Chinese website even income may be especially in China not reliable law environment, because the Internet time is short, not those ugly hurt consumers rules, it is entirely possible to achieve a shuffle and transformation of lawyer industry, in the formation of good service reputation, even can cause such impulse in China, that people generally think, surf the Internet to find lawyers for lawyers than online spending less money, more reliable, more economical time. If this event , a Taobao also cannot run.

3, the financing difficult problem.

The world's most powerful law firm basically in both countries, these countries are so strong firms, in addition to legal traditions, the most important is the legal system, not prevent these state firms listed, many firms now China built platform, engaged in this industry, not officially for future listing and financing? Who is going to finance our firms can not, and can not be listed? China's laws and regulations can not be advertising law.

So China different market, will bring too much different, but essentially it is the same, who can make the most quickly understand their customers, who have the most reliable service, and consumers can accept the price you , it can live.

Online legal service business in preexistence of subdivision article

Above, we discussed the market situation of online legal service website. Today we are going to talk about business segmentation problem of online legal services.

In fact, the concept of business segments, absolutely is an old concept. Adams Smith "the wealth of nations", has repeatedly stressed that the division of labor, so that we have a chance from a more macroscopic level, to realize an industry, even the whole economic system. Division of labor is the development of productive forces of a performance, or is a kind of productivity progress possible path. In fact, in the history of human being, we are not only to see the division of labor, more time, and integration, such as the history of the famous was founded by Andrew Carnegie steel monopoly Multi-National Corporation -- American Steel Corp, is an almost a monopoly of iron and steel production USA 65 % enterprises. In fact, we also find that the holders of the Steel Corp, but also control the America major rail transportation and marine transportation, is the business, work together to build up a business empire excess profit.

However, the law so rational, who destroy the competition, who will accept the punishment, many enterprises have suffered all forced divestiture fate. History has a glorious history of the Att Corporation (Baer lab is its property) -- once the monopoly enterprise American telephone telegram, but was later ruling peel into seven companies. The government of this cheating practices, let them feel created so much wealth for the country, to pay a huge sacrifice for the progress of the society, but also make the oil fat business owners, hate not copy guy, exercise USA constitutional rights.

It seems, monopoly is the enterprise nature. "Innovation" is everywhere from copying of small and medium-sized enterprises Tencent; a variety of the use of policy levers, all real estate enterprises etc.. However, in recent years has had the new change, we were surprised to find that, in a new phenomenon appears, business owners a sense of control over their own scale, even to the industry. The necessary support, which in addition to the use of the second, the price advantage, down potential of small and medium-sized enterprises and foreign objective, more important is the enterprise to use without borders, capital strength, to control from their own internal subcontract out of business.

At this time, we will have doubt, why these enterprises are willing to give up the absolute monopoly, to support the business segment?

The author thinks, the most important is the answer because the development of the market economy, change people all over the world to contact each other. Come from various industries, industry all the small details, the new information generated, are likely to destroy vast empire, and anyone who grasp this cooperation, emphasizing the "Seiko secret agents" of the industry trend, if they are specific practitioners master, have development may be through the operator attention and fruitful, generate new wealth and growth point.

We used to believe that the market linked more closely, enterprise scale is larger, the industry chain more scientific, integration of resources to more concentrated and more able to resist external risk. But the policy will not make you satisfied, almost all the countries all over the world are anti monopoly, which makes the traditional enterprises have to split, sell or stop some of their business.

This is not just large enterprises to achieve their own weight-loss purposes, but also for some with certain capabilities, these industries gold. In the Internet industry, vertical industry we often refer to these industries as the Internet, as this article published in three IT technology to observe the site speed way nets (fast road network traffic has more than techweb and DoNews), is the product of a typical industry segments.

Sectoral significance? The Internet expert, has spoken to many. If must say the reason, I think the reason is only one, because the more easily achieved through focused, "destroy the dream, waste from the martial arts" to promote their own industry difference, what is the marketing, is to sell the difference, all for the purpose of this objective existence.

1, easy to implement business upgrade.

In the breakdown in the field of industry enterprises both in management or business special breakthrough, and cultural management, there is an unbelievable efficiency. This efficiency can be cultured in management, strategy, technology, market development, personnel (talents echelon construction) has congenital advantage.

The small boat U-turn, very good, this is common sense. A breakdown in the field of business owners, often out of the office, you can find a solution to the problem. Because the sitting at a desk is probably a although still alone, but can be ready to hit the market marketing director. Management efficiency, is often through the establishment of their own personal charm. Kelisima rule this management is the small range.

2, easy to develop and make the new technology market.

Segments of the enterprise often can rely on a technology, can open a market, why? Because they are in addition to the technology, I am afraid no more chips, if they were going to their own projects, and abandon the use of QQ, they are willing to, as long as there is enough vision to support. And let Tencent in order to develop Micro message to give up QQ, may?

3, people have the highest yield

Due to business division of fine enough, development difficulty, but becomes low, in other words, you can recruit person, as long as enough time, experience is strong enough, his knowledge is enough, that he might follow your strategy, to create value for your business goals. Such as the company law, to tell the truth, the lawyer to your employees? Lawyer qualification certificate, for they work now, that is a waste of a lavish. You are a person with all the case, the case to the "assistant", you master quality, production is not impossible, in fact this is not what fresh thing in Beijing.

If you are a diligent and willing to learn and employees, and just in a subdivision industry, congratulations you, you may be in the future to a changing industry executives, because you will be surprised to find that the growth of talent, will far exceed your expectations, this is why many domestic university, it provides special law education at the undergraduate level, such as civil law, comparative law professional professional. I have no statistics, but in the market adaptability must be as comprehensive teaching of university graduates, because of the legal industry subdivision is not enough, must also compete in the admissions between China University, after all, industrialization, to face the pressure of market, they also engage in law school difference, so by some list of rogue professional pit daddy bitter forced the children, don't be too sad, history more than once proved, professional set up university in advance, finally have a group of people, step on the industry development of the overall situation.

Segmentation in the field of business, every time the enterprise innovation, will help enhance the overall strength of their own, and this is the advantage of small.

Second let us think unexpectedly change of the society in the industry, the biggest change is the biggest, dismembered the traditional industries. Even the most traditional Swiss private banking business, also suffered such a subdivision of the goal, to find a professional people, to find the most professional people, finally turned to find the most suitable process. This requires continuous forward, so that these traditional enterprises, finally had to put his dismembered, and in the process of enterprise original dismembered, conservative each part, all because of the market competition pressure, and constantly adopting new technologies, new ideas, new services, eventually follow completely different and past business mode.

Why these traditional industries, will change the business?

Because in the past half century, almost all adopt innovative subversive and differences in the industry there has been explosive growth. Before Disney, no one believed, the movie also play cartoon, do not believe that, the film also made the industry chain, to become business entertainment field property company. Before appeared in Facebook, people do not believe the photos will be can let consumers gathered reason, do not believe that this is a rapid growth and benefit the opportunity......

In a word, sub healthy. Since the points can be increased, do well, separate listing, presumptuous to make money, such a thing, they do not love?

As the legal service of traditional industry, is also facing the same problem. That is it will peel, let the traditional to the firm as the unit of the legal profession, in the technology under the impact of the trend, seize the future may benefit the opportunity. So the industry subdivision began.

Generally speaking, legal services, can be divided into profit and the public nature of two categories, we divided the part of profit. Profit in this part of the world are not the same, but in general, the lawyers can still tell about to.

The first part consulting business.

Consulting business is the industry's upstream business, it is the starting point of the legal services industry, consulting industry, due to low cost, special type and business, it is the highest legal business gross margin. This part of the business in the United States of America this place too many people love and hate of the country, is the most profitable part of law service industry. Specifically, this part of the business is available to consumers of legal services tailored, because it is tailored, you almost can not find two identical consulting project. While engaged in advisory services practitioners, but also because of good for our customers to provide reliable and professional services, and gained great trust, become a model for the industry. Can say even, consulting service is really a country of democracy and rule by law the most direct power part. Because, their consumers to do one thing, extreme even directly as a training and baptism. In fact, consumers both in the diversity of service type seeking, frequent degree and demand for services in the business value can be found on the highest. That straightforward, this group of lawyers engaged in advisory services at the highest USA fees, and they received is consulting fees and business management fee.

Usually provide this service lawyer, will often provide a specific personal services. For example, a big spender, upper middle class. These lawyers are a range of senior lawyers, some joined Temasek level consulting company, some directly as a private lawyer or family law, they even serve a family for several generations.

The core competitiveness of these lawyers, lies in the value of their brand and their strong ties. They use these resources, mainly rely on the experience and understanding of the industry, and with the understanding of customers to meet customer interests of the judge. To guide customers to use the law, avoid risks, to maximize the benefits, even if a business of his own to finish, he can direct outsourcing, or for the client to find a suitable service can be, and some even have their own team to fix all the problems.

Notable is, their advice must be balanced and neutral, they can enjoy the preferential treatment reason, for them, how to let the client to maximize profits, making them the greatest value, so they just by consulting. There are also the lawyer I China, their money, is not as good as in criminal litigation and public interest litigation famous. But I can responsibly say, this law will not afraid to find food to eat, because they don't need to promote, as long as they through their own business resources to build the new service object can be, it is they and general company law in different places, it is only responsible for the personnel director, responsible only to the the enterprise, and their capital holder is responsible for.

In this part, a monopoly of the top industry, their pressure does not come from the business, but from how to handle and the customer relationship, their life is working. In other words, American legal advice to practitioners, do not have to deal with so many consumers, also need not worry, there will be such a consumer -- these consumers will get a lawyer on the phone , then after consultation, to consult another lawyer, finally form a conclusion, and then to do it yourself, because of this the most assured, but also for the most money. The consumer is very much in China, why is there such a consumer? The answer is very simple -- consumers never wrong, wrong to provide services in China lawyer, mostly to the source, provide free consultation, but subject to the professional, in order to pull the source of psychological, not to consumers the objective neutral aims to help consumers to solve the problem of advisory services. Chinese lawyer to consult a self promotion, even if you cannot provide service, will also bring the case up down, and then with other lawyers to carve up the service fee, this time the price of services become uncontrollable, most sadly, between elite occupation overnight, becomes the intermediary by netizens hated man. How to rely on them to lead the people to pursue democracy and the rule of law?

So, help lawyers into the level, or let the ordinary consumers to share this high-grade service at the right price, or let the consultant a traffic center, with objective and neutral attitude, to provide low-end service lawyer, transmission case, contains unlimited business opportunities, can say with certainty, who control of the Advisory port, who will have the upstream in the legal service market.

But how to control consulting port?

The author thinks, the most important Internet ideological, acme, reputation, focus and fast, is the biggest rule. When you focus on counseling, you will find that, the original counseling can be differentiated very much, such as advisory can continue to create value subdivision, long tail, respectively, growth. Advisory note to concept, professional reputation, the 90's into the bottom line, to provide more flexibility and strong legal advisory services. Some people, like you said dialect, you use the dialect chant, some customers like you and him while drinking tea, while speaking, you have a legal teahouse. Some customers like you marriage law, lost some of Huang Duanzi, I feel not hurt the important essentials and why, no major from drunby, not from the spring snow, the hypocrisy of Web1.0, a fascist and Baroque restrained and restraint, not the modern people want. Dad's society, although the money, but he will not give you the opportunity to grow, a young lawyer will be the main force in the future to subvert the consulting service.

Of course, don't ever forget, you are engaged in service! Don't ever forget, you are in the law, all professional is the basis of everything, you play more fireworks, the premise is to solve the problem!!!!

The second part business sales.

This part of lawyers to provide sales, their distribution in firms, individuals and some need a lawyer agency. This part of law is the world's most fortunate bitter lawyers constitute an important subject, the gap between rich and poor is the largest group. Various means can make the difference, the lawyer, the rich variety of flower. Not surprisingly, people who always follow behind to judge, judge sandals kowtow, and eat accompany sleep lawyers are mostly from the group, you'll see, forced by life.

This part of the lawyer's question, is how to make the service difference of their own, with the minimum price to provide consumers with satisfactory service. And also to prevent competitors from copying themselves, so that they cannot be copied, provide this service lawyer, face the task of product research and development, they should improve the service level, let the service itself become a commodity. Universal free consultation habits lawyer industry, which itself is a kind of value-added service, is to promote the trading means, what time, we do not treat it as a means, but it must satisfy the service, even generous to allow consumers to learn how to use the law, even in order to ensure that consumers can really solve the problem, might suggest that consumers go elsewhere, as long as it can let consumers get better service; consumers in the accepted lawyers advisory services, to meet their own needs, let oneself and customers to talk about business can pretend like lost two legal language, recognized the wisdom of law, follow the law is approved a noble way of life -- both look noble and fashionable or professional legal services, this is the embodiment of the value, this is the biggest difference lies. Of course, what kind of strategy, sales according to the characteristics of the object, said of the white, must make clear positioning, the positioning is to give the consumer a accept your service or product value reason. For example, you ask a northwest countryside girl that is about to get married, to sell the prenuptial agreement service, meaningful? The contract clearly belongs to the present social status rising urban white-collar women or women who, more suitable for the.

Because it is a service industry, the lawyer industry, to a large extent by the law, subject to the impact of word of mouth and social customs of the , so most of the time have no choice, no place to display their talent and ambition. But this is precisely the opportunity, a lawyer Chen Youxi, Chen Youxi with the academic network, has made a great breakthrough in the business, many firms invented the company system, the working group system, to improve their work style and efficiency. These are also the progress of innovation, service level. Some lawyers in order to save time, buy a magic weapon of Peking University and a series of legal service software, these measures will promote the production efficiency, in order to improve the cohesion and management level, many firms engage in colloquial writing training, engage in psychological counseling, is to realize the innovation of management and service, the potential application of people, the hair of a force. Many lawyers, the went to the exhibition booth some sell legal website, improvement and innovation is also a kind of service mode.

In other words, locating potential, management efficiency, technology opportunities, time test scores.

With the above experience, just close your eyes, think about your industry, think about your position of the industry, you know, what do you want? Do you even know how to make money. The demand is a versatile and extremely old naughty child, it will only be in accordance with the law of its growth, and you "toy" manufacturer, will use your efforts, his time as much as possible to attract, unless you also grow together, otherwise he will leave you one day.

That does not change the law to withdraw from the market! I went to a meeting, I don't understand why some lawyers in the ethical issues about lawyers service on the Internet, and press a root but not said the Internet, no matter how tall you are, your longevity, simple tools, the Internet has not lawyers engage in motion, it is a continuation of the social entities the subversion of the market, is the power of the weapon, is the industry's rebel stage. Today's reality is that the Internet is transforming the lawyer industry, reform lawyer habits, the lawyer must be a little less pride -- these from industry, education and income to bring the sense of superiority, put down the figure, at least a first look at the Internet cafe. I had to assert that in the future will have full-time Internet law, this part is the foundation of Internet law ethics, today I still say so!.

Worthy of note is a method, no effect, or is The climate does not suit one., or cut one's feet the Procrustean bed, or do a lawyer too much.

The third part operation platform

The platform operation, not only refers to the Internet platform. In fact, the classmates is a platform. Why? It allows the parties to take action on this platform. The wandering outside, often the students see the message, the heart will ascend inexplicable feelings. Sometimes, I hate not immediately pick up the phone, give each talk about their own situation, miss, Hello everyone's status. I'll go over the phone number, see everyone's photos, read every message......

This is the platform, provides record contact, one's voice and expression, the role of public relations. Complex platform is the agglomeration of various needs, such as QQ, windows system software, apple mobile phone and its "brain" IOS system, such as commodity trading platform taobao.com, "if you are the one" the TV program and so on are all great platform.

In other words, is booming demand and trading platform, created value. People want to own a desire to achieve their expected in some way.

Customers and service providers, are his customers. As for French lawyer and lawyer to find a method of online consumers, looking for the French speaking, it is the customer. For platform operators, how to run a good platform, how to use platform, feel the value, is the key to its services.

The service platform is the most low-end, this sentence is not malicious, this is because it compared to the actual service, is so, but it's NB, because of its trading volume control. The market more active, the user viscosity is high, it is more profitable. But for the platform, how to provide the ultimate trading experience, is the key of its development. As I said in the beginning, the legal service industry also has subdivision, online legal service China mostly belong to the third class, platform service, hope from the China growing demand, profit. But as a result of excessive competition, platform operation and product upgrades and other aspects of the pressure, the platform is facing tremendous pressure. Therefore, the average rate of profit to be pressure too low.

So, to talent showing itself in the platform competition,, must provide more, better value-added services, which is why rocketlawyer and legalzoom in the platform, the lawyer's business, but also engage in self check system, make the document download, cause the discount consultation. Legal services China, remember, don't learn the wrong.

Always remember, you are not the direct provider of services, more than democracy promoters, that would be too cruel, but you do not have this function, business and politics is a great distance, democracy and the rule of law can be a lawyer resources integration, the whole body of marketing means, but Chinese legal problems, clustering is too much, I am not qualified, unable to answer, but I know online legal service website, now you do not. So, focus on products, further improve the platform service, don't always obsessed with low price. Low price is not the people to accept the legal service of reason, the real deal, we all have not been found, if it is low price decides everything, Chinese past hundreds of online legal service, already let the lawyer's income and scavengers par.

In fact, you have to do is focus, just to flow to those who are willing to accept your platform, is willing to provide services on your platform, is willing to seek the source of law on your platform, you need to constantly thinking, how to make your customers feel that your lawyer reliable, feel your website really, think of here is now the price, can also obtain the genuine goods at a fair price service.

How do you realize, that's not important? You're 2, or engage in other what mode, all let the transaction both sides cool means.

Recently took part in some activities, but also because of the relationship, to get to know a lot of practitioners, you a fever, I sincerely hope, we conform to this trend, find the most suitable for their own model, open up a new market. Online legal services market, with huge potential, but the power is limited, many enterprises may last five years such a basic line, so everyone not to sing good or bad mouthing, also don't ask me, who will have the last laugh, Internet updated too fast, the charm of this industry here.