Law firm marketing strategy

For now, the development of law firm, rarely mentioned marketing, not to mention the marketing strategy. Always rely on relationships and connections to get the case. With the development of advertising industry, many firms have started advertising campaigns, the advertising deal, get in by every opening. Pay always returns. Some law firms to pay a lot of publicity costs, in case also get something in return. But this by taking the obtained source approach advertising behavior, did not form a stable causality between effort and reward, on the other hand, this kind of blind publicity will also has its drawbacks: one case, messy and no chapter, and the signing of the proportion of small. Two, small customers, large customers less. Ordinary, focus on the few. Three, the source of stability is poor, can not guarantee. Four, firms cannot be unified management.

China lawyer industry development up to now, there have been more and more firms began to explore how to carry out marketing, expand the source. If only rely on traditional methods, China lawyer can't eat anything, not to mention what do do greatly strong law firm. Only the firm itself overall planning, and then through the group to implement marketing strategies, we can really play the overall strength, be professional, the overall service. Law firms will set a good image in the customer groups, the more important in the competition of the same industry remain invincible.

"Go to, the survival of the fittest", in the face of the fierce competition form, law firms should make their own marketing strategy according to the present situation, but the lawyer firms how to formulate marketing strategy? I think the following aspects are very important:

A, network marketing: the vast information resources of the Internet to show the comprehensive strength of law firm

Through the establishment of legal service web site, online legal consulting, online legal groups, show the famous client law firm list, past performance, the team overall strength, the main business, professional research and consulting system, these will help customers on the law office of professional level and service quality to build confidence.

More and more customers need is the size and strength for the service of a law firm, and then to consider is the professional service. Because the experience of a professional team with a certain is obtained in the process of long-term, has a strong practice, can fully show the comprehensive strength of law firm.

Therefore, through the network marketing channel show law firm strength, will directly affect the customer recognition and trust of the law firm.

Two, knowledge marketing: through legal professional knowledge to show the lawyer's professional level

The knowledge marketing can meet customer expectations of lawyers, lawyers also maintain the status, can make the lawyer in the favorable position of the contacts with customers. The customer to a lawyer for help when hope obtain advice, at heart he hopes the lawyers as a higher than his people in the knowledge and ability, to give him advice, saved him from disputes and difficulties, and is not to want to hire a no assertive, without knowledge, ability, not bow and scrape. Knowledge marketing is to create demand and meet the demand for the market leader. Knowledge marketing through communication with customers and transfer knowledge, discover and create demand, guide and change the concept of customer, make them accept the law firm's service. At the same time, actively absorb the customer thought, synchronous keep with customers. Focus on innovation and diversity of knowledge, timely according to the market demand to integrate knowledge system of internal law firm. In the knowledge update change rapidly today, innovation is the soul of knowledge marketing. Without innovation, firm knowledge cannot meet the needs of the market, not to mention create demand. At the same time, with the development of market economy and the rule of law level, customer demand has become more and more complex and diverse, the legal services of the traditional and legal knowledge has been unable to meet market demand. Facing the increasing demand, the law firm must establish innovative knowledge system, in according to the development law service market demand, with the continuous development and improvement of products and services.

Three, business marketing: design special legal solutions for customers

Through the business marketing can according to different customers need to develop different solutions. To really win the trust of customers and the Commission, a special law solution is the most important weapon. The legal solution of the perfect standard, lies not in how well it legal argumentation, nor is it how professional legal terms, but that it can better meet the needs of legal, economic, in the emotional.

Because of the existence of business goals, values, thinking mode and so on, for the same legal problems, different parties have the standard of value judgment of their own. Therefore, it is necessary for us to do detailed survey of customer and market, and a deep understanding of the requirements, tailor-made solutions for the law. For the general customers can produce a simple, practical and easy to understand.

Four, the emotional marketing: keep relationships for not signing customers, lay the foundation for future cooperation

And the customer end after contact, even if not successful signing, should also be timely to make a phone call or send a brief introduction of a law firm and thank the customer. Express a sincere, take the initiative to establish regular contact with customers, to customers to express a regular information exchange and discussion of desire and so on, these emotional investment will create opportunities for future cooperation.

Law firm shall establish special database, by hand will be arranged to collect or through communication with customers access to data for storage, and regularly updated. Doing so will allow firms to understand the market, customers, competitors and other aspects of information, in order to make market survey.

Law firm marketing strategy clear, but also the need for a professional, unity, dedication and collective to complete work. This collective must have a wise leader, professional occupation of lawyers, experienced experts, powerful support. If these resources can be integrated into a powerful "machine", the law firm marketing strategy must be transformed into real results, law firms will make the leap type development.