This year is unusual for Chinese automobile and related industries, much happening in Automotive Circle, recall now, like yesterday. We see, because the car that the whole society is changing and adjusting major, such as laws and regulations on drunk driving into the "punishment", holidays high-speed free, the school bus safety management regulations issued, the traffic regulations gradually norms.

Anyway, Chinese is currently running into the automobile society, our government does not want the streaking, deficiencies in the management of automobile industry and traffic safety facilities is gradually changing. Automobile insurance companies is even more responsibility in ensuring the safety. Enhance safety consciousness of Chinese people at the same time through public advocacy, PICC telephone car insurance to lead other automobile insurance enterprise to adapt to the change of car lifestyle changes and adjustments in the new service mode and service level.

Mode change

Yes, with the car life patterns change, the car insurance is changed.

As everyone knows, the traditional auto insurance and claims were handled through the 4S store or the insurance company counters or clerk, propaganda is only through traditional advertising on the implementation of brand communication and inform the effect.

Now, not only is the way change, from communication to claim service patterns also have more new changes, people's Insurance telephone car insurance through the Internet, mobile network marketing between each element fusion, departments of cross-border cooperation, interaction of the depth of experience, let the customer and communication demands highly interactive, depth experience, so as to realize the communication between the brand, brand communication with the users become more harmonious, short distance down.

Say first at the beginning of this year launched "the pocket man.", whenever and wherever you are, as long as the mobile phone has signal, can help customers are insured, survey, settlement, interaction, and customers realize the space, time, communication "zero distance", customers realize the "dream", is a new product when the be worthy of the industry leading level, in the high speed rail accident rub five one year period, because people's Insurance Survey and rescue cannot arrive at the scene, his girlfriend was"The fast and convenient impressed on people's Insurance" electronic survey members and the electronic adjusters in a complete mess is proof of.

Micro-blog prevails, the age of the Internet new media power apparent. The people's Insurance with PICC telephone car insurance official micro-blog launched a micro -- Application of "mini car insurance", netizens in the trial activities, make the person, and the topic has become factor of group polymerization, let the dissemination of information quickly among users, the more users cognitive PICC telephone car insurance, and promote its purchase the people's Insurance telephone car insurance. The process of giving full play to the network users of collective strength, active manufacturing topics, carry out insurance telephone car insurance trial activities, enterprises and brand communication with customers to become more and more relaxed, more and more convenient, but also more "zero distance".

The experience of change

Phone insurance is generally rely on incoming active expired or customer accept customer orders, likely due to repeated and repeated information and customer communication situation. Now, people use a unified national insurance telephone car insurance number, and the internal data system upgrades, to further standardize the operation of customer service for the customer requirements, a clear rejection of will no longer be exhaled, which greatly enhance the customer service experience. This year "the pocket man.", "car insurance" such as the design and launch, more make customers take the initiative to participate in, let the customer more convenient to enjoy the insurance, claims and other services. At the same time, PICC telephone car insurance customer as a friend, also provides a variety of warm service for them, such as news, insurance knowledge classroom, all remind, micro-blog interaction, it is a revolution of automobile insurance services.

Application and innovation of insurance telephone car insurance system software, "the pocket man.", "car insurance" and other high value application launch, so that consumers and businesses to influence each other, in a creative way to bring customers a surprise, to share our joy, the use of the Internet and mobile network socialization media, affect the owner and other insurance companies. These new change insurance telephone car insurance occurred in the service mode, service level, service consciousness and other aspects of the new bright spot, is to promote the development of insurance industry, it is people's insurance insurance "big love" embody the charm.