Dongfeng Nissan 2010 automobile insurance premium income amounted to 3600000000 yuan at the forefront of the industry
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Aaron Lewis
The morning of March 30, 2011, Dongfeng Nissan insurance Butler elite plan 2010 year Shouxian ceremony held in Dongfeng Nissan academic report hall.Dongfeng Nissan Beijing huashengchang franchise stores the 19 people such as Yang Yongxin was awarded the elite insurance manager; Dongfeng Nissan Qujing Senhua kylin franchise stores the 21 people such as Li Yumei was awarded to senior insurance manager; Dongfeng Nissan Harbin new era franchise shop Wu just 23 people was awarded the advanced insurance manager.Dongfeng Nissan sales headquarters headquarters Nagaki Matahideki, deputy general secretary Yang Song attends a meeting speech, they said, this is the Dongfeng Nissan service years, from 2006 September officially launched the Dongfeng Nissan insurance Butler plan, has the country more than 1700000 Dongfeng Nissan owners to provide a 360 degree Butler insurance service, Dongfeng Nissan has become the industry of insurance services benchmarking.I hope you good car insurance talent transfer franchise store team, realize the franchise stores the insurance service quality and continuous improvement of the performance of insurance.
Elite insurance manager, Dongfeng Nissan Deyang Xilin franchise stores insurance director Wang Fengrong and the 62 national counterparts visited Dongfeng Nissan Huadu plant assembly shop and Dongfeng Nissan sand table.Wang Fengrong spoke for everyone, deep feeling about his journey.When she entered the Dongfeng Nissan before, because he had bought insurance for the insurance has a deep resentment, because the job needs, she was almost forced to accept this position renewal.She had the pleasure of meeting, through the exchange of various training and guidance of Dongfeng Nissan headquarters of the leadership, his business ability has make a spurt of progress promotion, also have a new understanding of insurance butler.She had more confidence in their own work more, also by antipathy gradually like the work of automobile insurance.She thanked the Dongfeng Nissan auto insurance personnel set up development platform, will be with friends to create more miracles.
Dongfeng Nissan vice minister level division Xu Chuan said in an interview that, at present, Dongfeng Nissan to achieve more than 90% car insurance, more than 70% of renewal rate, more than 40% of the value of Dongfeng Nissan customer service repair services, more than 10% of the revenue opportunities for the franchise stores.Since 2008 the insurance manager project in Dongfeng Nissan dealer comprehensive import since, the total premium income amounted to 8500000000 yuan.Dongfeng Nissan first realized the depth of strategic cooperation automobile manufacturers and well-known insurance companies in China, Dongfeng Nissan has also become the country's first insurance services into the dealer management and brand management of automobile manufacturers.
In the insurance business, Dongfeng Nissan also walk in the forefront of the industry."Our basic principle is to support the main business."Chief of automobile insurance business, business development of Dongfeng Nissan level Wang Yifan said.
In fact, the insurance business the host plant, Dongfeng Nissan not forerunner, but the difference is, it is not as a promotional gimmick, but stand on solid ground of deep secret agents, the creation of the brand influence of Dongfeng Nissan insurance butler service -- the insurance business from the new car sales, after sale service claims to consulting, assistance, repair the claims, claims to vehicle, vehicle renewal, Dongfeng Nissan offered is a full service chain.
In 2010, Dongfeng Nissan car insurance rate is 73%, the renewal rate of 62%, the data of the "gold content" amazing.It is understood, come out in front of a domestic well-known enterprises, this year a year of renewal rate of just under 5%.
Talk about the experience, Wang Yifan said: "our cooperation with the insurance company is the largest, most famous insurance company, service is guaranteed; we have a service specification process, to ensure that customers in any, we can get 24 hours of advisory hot line, and the column loss price 100% meet the shop repair, claim aging more secure."
Dongfeng Nissan insurance Butler in the country has more than 400 franchise stores provide comprehensive import, "Butler" insurance services for the about 1300000 Dongfeng Nissan owners.In 2010 the insurance premium income amounted to 3600000000 yuan, a year-on-year growth of 37.3%, commercial insurance car insurance rate of 66%, an increase of 2 percentage points, commercial insurance rate is 56%; the stores are commercial insurance premium of more than 2500000 yuan, an increase of nearly 10%.Main 2010 job: the centralized mode of cooperation smoothly pilot; rapid promotion claim standardization; total - the total agreement renewal; insurance manager talent pool plan to start; 1 to 1 claims service startup; insurance Butler four anniversary.
"Insurance Butler" is the one wearing a black hat, a happy face financial experts?Of course not, it just stands in a "Dongfeng Nissan level division auto insurance business Kone image spokesmen".This section only 7 individuals had a record 3700000000 yuan car insurance performance in 2010. The afternoon of January 11, 2011, receiving a reporter to interview the division deputy section chief Wang Yifan confirmed this number.According to research the done insurance business students, Dongfeng Nissan auto insurance business pilot since September 1, 2006, with the sales situation is getting better and better, has already made a brand.2006 premium 66000000 yuan; 2007 premium 440000000 yuan; 2008 premium 1210000000 yuan; 2009 premium reached 2550000000 yuan.In September 8, 2010, accompanied by the Dongfeng Nissan 2000000 cars off the assembly line, insurance Butler in the country has more than 400 franchise stores in a comprehensive introduction, Dongfeng Nissan insurance Butler users over about 1300000, brand effect from these users is the biggest. According to the briefing, the internal management of Dongfeng Nissan insurance Butler, mainly through the throughout the country stores, establish and implement a set of management system, enhance the service ability of the franchise stores.Insurance business was once short board shop, but was strengthened, the overall capacity of the Dongfeng Nissan franchised stores have become stronger.External management, mainly through domestic and PICC, Ping, Pacific and several major insurance companies to establish long-term relations of cooperation, to build a scientific framework for cooperation, realize a win-win situation. With the domestic similar enterprises of automobile insurance also only remain in the conceptual packaging different aspect, Dongfeng Nissan insurance Butler basic to achieve full network coverage, customer identification degree is very high, there are nearly 10000 customers only Guangdong area.The next step will be to strengthen weak areas such as remote areas of the Midwest auto insurance business. The use of a Nissan insurance butler service for more than four years of Beijing user told reporters, "he is the greatest feeling to this project".This can be seen by outsiders quality service, high satisfaction and insurance rates, the renewal rate behind, the reporter understands, Dongfeng Nissan insurance business department in 2010, six employees will generate considerable revenue for the company, while the indirect profit created in sales and customer service field is difficult to measure, be be worthy of the name. "Profit champion".The team suggests, to mode of cooperation in the breakthrough, to establish a more effective cooperation based on the relationship of 2011, sprint higher insurance scale.
Hong momentum drums accompanied by the sonorous and forceful rhythms, stirring in the Dongfeng Nissan franchised store space zhengtong.The prelude to inspire people opened the Dongfeng Nissan insurance Butler 4 anniversary.On November 2, 2010 morning 9 when, Dongfeng Nissan insurance Butler 4 anniversary celebration was held in Beijing is the Dongfeng Nissan franchised store space.
Dongfeng Nissan sales headquarters headquarters Nagaki Matahideki, deputy general secretary Yang Song, Dongfeng Nissan level career development department deputy director Xu Chuan, Gao Jie; general manager of People's Insurance Company of China Limited by Share Ltd Insurance Department Fang Zhongyou, Chinese Ping An Property Insurance Limited by Share Ltd channel development department general manager Xu Hua, general manager of China Pacific Property Insurance Co Insurance Department Jin Hao; and Dongfeng Nissan insurance Butler on behalf of customers, cooperative insurance companies around the branches represent the franchise stores, general manager of Representatives and the media friends participated and witnessed the Dongfeng Nissan insurance Butler glory. 4 years together, hand in hand 2006 autumn, Dongfeng Nissan insurance butler service project officially started.By virtue of the brand advantage, the advantages of cooperation, channel advantage and management advantage, Dongfeng Nissan insurance butler services become the industry leader.After 4 years today, Dongfeng Nissan insurance Butler ushered in the birthday of 4 years old, 4 years of work, 4 years of efforts, to win today's achievements. At the ceremony, Dongfeng Nissan sales headquarters vise general secretary Yang Song introduced the achievements of insurance Butler 4 years to everybody.He proudly said: "after 4 years of growth, Dongfeng Nissan insurance Butler has been fully into the country more than 400 franchise stores, successfully absorb millions of customers choose Dongfeng Nissan insurance butler service, also provide strong support for the development of enterprises and the rapid growth of Dongfeng nissan.Relying on the car market after the first mover advantage, by virtue of a strong partnership with the full support of business management, meticulous and service chain integrity, Dongfeng Nissan insurance Butler has grown to be the leader of automotive after market service."
Indeed, by virtue of Dongfeng Nissan strong brand appeal and cohesion.The insurance manager has to absorb millions of customers, only the first three quarters of 2010 there are more than 500000 of customers choose insurance butler service, car insurance rates as high as 72%, the renewal rate as high as 63%.Is expected in 2010 will reach the premium scale more historical new high of 3600000000 yuan. To obtain insurance Butler this a series of remarkable achievements cannot do without the Dongfeng Nissan people unremitting efforts, sincere cooperation with our partners are inseparable.The celebration ceremony, general manager of People's Insurance Company of China Limited by Share Ltd Insurance Department Fang Zhongyou also review and Dongfeng Nissan insurance Butler cooperation in the past 4 years.It is the pragmatic cooperation spirit uphold unity, cooperation, development, insurance butler service can continue to go beyond, progress.
Dongfeng Nissan and cooperative insurance companies together, through continuous efforts, to win the favor of more and more customers and trust.Invited to attend the ceremony on behalf of customers also expressed their Habla Mi Corazon ", as Dongfeng Nissan years old customers, truly feel the Dongfeng Nissan professional, thoughtful, efficient service standards, personal feel in their service, constant change and innovation, insurance Butler activities can obtain the user's understanding and support, it is due to the strict requirements for service."
Customer representative's remarks not only is to tell yourself, also on behalf of the millions of customers to understand and trust on insurance butler service, but also for long-term insurance butler service continue to pay the employee recognition and affirmation.Have 4 years of outstanding achievements, cannot do without support of partners, cannot do without the unremitting efforts shop staff.They were after the rain and insurance Butler, and grow together, because they, insurance Butler to transcend, formed a mature operation mode.
At the ceremony, Dongfeng Nissan for the excellent cooperation team 4 years insurance Butler has supported and outstanding contribution distributor awarded honorary certificates. The three insurance companies insurance Butler cooperation are our country insurance industry leader, they all over the operating mechanism is the important guarantee and support for the project development to provide insurance butler.There are many parts of the body, in the insurance manager project provides a lot of valuable suggestions, in the promotion stage insurance Butler project actively implementing the cooperation, to establish a good relationship of cooperation with the local of the Dongfeng Nissan dealers, ensure the Dongfeng Nissan franchised stores can provide high quality insurance butler service to customers.Through the joint selection of Dongfeng Nissan and cooperative insurance company headquarters, eventually won the "insurance company insurance Butler project excellence team" honorary titles are: PICC Tianjin Branch, Guangdong Branch of safe insurance, Pacific Insurance Company Shanghai branch Insurance Butler project, from the early 36 pilot stores, up to now the whole network covering more than 400 franchise stores, along the way are the majority of the dealers of the strong support and cooperation.The operation of distributors, is insurance Butler project the most fundamental vitality, the dealer's service, is the ultimate embodiment of customer value insurance Butler project.Since 4 years, insurance Butler project emerged in many outstanding dealers, develop their insurance Butler contribution to the project a lot of wisdom, with their own practice to constantly enrich the connotation of insurance Butler, and trained a large number of outstanding management personnel and service personnel to insurance Butler project, day in and day out with their own hard work for insurance Butler the project continues to set a digital recording.Comprehensive operation time, insurance performance, team quality, cooperation, management and marketing level comprehensive evaluation index, Dongfeng Nissan jury conducted several rounds of selection, eventually won the "outstanding contribution to dealers insurance Butler project" the honorary title of the franchise stores are: JINGWAH North Sheng Chang franchise stores, Changzhou Zhongtian franchised store, Dongguan Dongfeng South Guan Zhang franchise stores
"Butler", a new brilliant Insurance Butler 4 anniversary, is a joy and celebration.4 years of glory, the glory belongs to the past 4 years has been, and Dongfeng Nissan and higher pursuit.Following the "full ahead, and constantly go beyond the" spirit of enterprise, insurance Butler to the new look. When the insurance Butler 4 anniversary, Dongfeng Nissan will customers this look into possible, and will use the practical action to practice.Dongfeng Nissan marketing headquarters Nagaki Matahideki published insurance Butler upgrade information, is the Dongfeng Nissan and partners for common commitment to our customers and friends. The upgrade project including officially launched the "1 on 1 claims consultant" service and the formal implementation of "insurance Butler talent pool system", through the comprehensive service and upgrading service, to create greater value for customers. Can say, "1 to 1 claims consultant" service is the insurance Butler established an important milepost 4 years old, it will enhance service mode of one to one service personal, "hand close to the consumer, along with" solution mode, a real sense of "private butler"."The establishment of insurance Butler talent pool", also has provided the solid foundation for the excellent team, build Dongfeng Nissan insurance Butler's customer service ability.
"After 4 anniversary, a new brilliant".In the laughter, insurance Butler 4 anniversary celebration ceremony ended successfully.The results represent the past, to create brilliant.Believe that a comprehensive upgrade to the Dongfeng Nissan insurance Butler will create more harmonious service environment for consumers, with its more professional, efficient service to meet the needs of customers.Dongfeng Nissan will also work with partners, distributor partners in big strides toward a brilliant start.
In August 30, 2006, Dongfeng Nissan has been with the Peoples Insurance Company of China, Chinese Ping An Property Insurance Limited by Share Ltd two domestic well-known large-scale property insurance company in Guangzhou signed a strategic cooperation agreement.At the same time, Dongfeng Nissan insurance butler service agreement "branches of Dongfeng Nissan dealers with people in Guangdong Province and peace"."Dongfeng Nissan insurance butler service" from September 1, 2006 onwards will be in Guangdong Province, the Dongfeng Nissan franchised stores for the pilot, in 2007 will run in the Dongfeng Nissan franchised store comprehensive.Dongfeng Nissan Passenger Vehicle Co general manager Yoshida, deputy general manager of Dongfeng Nissan Passenger Vehicle Co Ren Yong, executive vice president of Peoples Insurance Company of China, Peoples Insurance Company of China Jia Haimao insurance department general manager Fang Zhongyou, Ping An Property Insurance Limited by Share Ltd deputy general manager Sun Jianping attended the activity. Insurance services is an important part of franchise store service."Dongfeng Nissan insurance butler service" is the Dongfeng Nissan to formulate a series of standards, and all-round cooperation into the insurance company, brand, the implementation of standards in the franchise stores in the system of insurance service solution.Business after the introduction, Dongfeng Nissan franchised stores will have the ability to provide cover insurance, renewal, emergency rescue, accident insurance, accident repair and claim for compensation, the whole process of the "Butler" insurance services.For the Dongfeng Nissan customers, Dongfeng Nissan insurance butler service means that the insurance premium is reasonable, convenient, accident rescue, professional repair, spare parts, pure different claims, claims fast and a series of services and facilities.Dongfeng Nissan will also strengthen the implementation of the one-stop service to customers in the store strategy. Officially launched the Dongfeng Nissan insurance butler services for the automotive industry and the insurance industry has a pioneering significance.First of all, the project is China's automobile manufacturers and insurance companies the first deep strategic cooperation, cooperation content relates to all aspects of insurance services; secondly, the project for the first time in order to realize the auto brand segmentation to improve vehicle service channel management mode, is of great significance to the development of insurance market of our country car specification; in addition, Dongfeng Nissan is the first insurance services into the dealer management and brand management category auto manufacturers, with a distinctive attitude on the maintenance of customer equity position, with insurance companies and franchise stores to enhance the quality and level of insurance services. Continue beyond the Dongfeng Nissan once again become the industry leader.In the traditional definition, each automobile brand through its 4S store network customer service is mainly reflected in the new car sales, auto repair and spare parts supply.With the increasingly fierce market competition, as reflected on the customer service capabilities and competitive advantage, brand of car service is on the horizontal axis to the broader field extension.The concept of one-stop services is to replace the traditional 4S set, and the used car replacement, insurance services, consumer credit has entered the market's attention.In the full study of the customer demand and the respective business resources, Dongfeng Nissan and partners to put forward a new idea: to conduct a comprehensive strategic cooperation by Dongfeng Nissan and insurance companies, the use of all resources, reduce the cost, dredging channels, provide standardization of vehicle service solutions to customers, and ultimately realize a win-win situation.The formation of this model will China auto insurance market will regulate the significant development.