The automobile finance in China is only the primary stage
The automobile finance in this industry, it is not the car industry, it is not the financial industry, is one of the car itself is channel of the industry, while the financial represents the risk industry, superposition of both constitute a cross industry, therefore it is essentially the channel risk based industry.
How to find the right market and product line at risk, GMAC-SAIC Automotive Finance Co., Li Jia put forward his own views.He thinks, in the automobile Financial Services Company includes three basic product line.The first product line called inventory financing, process of sale of goods between the vehicle factory, dealer, financial companies to4SShop how quickly the goods in stock liquidity, has played a major role of lubricant and driving agent.Second product line is called the hall of financing, financial companies to provide loans to4SShop hall construction, this relatively simple, but the risk is very big.
Third product lines, which is the most important product line, is receivable financing, this white is the installment of every hue, through the design to final consumers with full payment to buy a car, the inside of some financial means professional can pack a financial product very much to help dealers to obtain financial profit, this point for consumers is also very good, because the owners easily through this way is easy to buy more advanced car, ahead of time to enjoy life.At present, Chinese penetration status with developed countries in huge difference.Also contributed to the development of this industry is very fast.
"By the end of last month, the SAIC financial companies and our car dealers4SShop around for the entire market share40%About.Our last year in the2012Should be income is250A billion."Li Jiaru is saying
The basic data and information for the fundamental research of automobile finance
In the automotive field, whether the vehicle, parts or car distribution group, which contains a lot of auto parts, only to have it actually meaning clear, to know how much his development space.Thus, the third party data services emerge as the times require, timeroute automobile consulting partner Li Bin carried out a detailed introduction.
As the information service data, third party, Li Bin wanted to create a seemingly boring but it is through the information database, to help the people of the entire automobile industry chain up and down and focus on the automotive industry finance professionals, whether banks, leasing companies, auto finance companies or in the whole inside to do a lot of investment or two stage investment, hope to help provide insight into the overall market and market through the basic database of more powerful performance.
Timeroute automobile consulting in ten years ago is focused on the automotive industry to provide the service for customers, but through this ten years later found that the market is no shortage of professional research company, not lack of research work, but need to get basic information industry.Whether it is from the vehicle manufacturers, parts manufacturers, can do industry multiples for him, or from the financial field, can provide him with the most sharp weapon and a magnifying glass is the most meticulous, can investment institutions and analysis from the primary market, to tell him how changes in the industry as a whole.After the integration of the auto finance business and third party data services, the development of better insight into the business, industry, have a great role.
Wholesale financing refers to the vehicle sales by brand authorization,4SShop for sale.Ping An Bank Shanghai branch assistant president Shen Yin has carried on the detailed introduction to the wholesale financing operation mode of Ping An bank.
Ping An Bank wholesale funding for its4SStores offer financing.The architecture, in Ping An Bank head office has a dedicated department of trade financing department, Shanghai Branch Automotive Financial Center is specialized to do car business, then there are several business departments, some departments are doing different brands.In the2012Years9Month, the Ping An Bank car business reached502Billion, the proportion is17.83%Customer number2557Households, the proportion is23.58%.Ping An Bank has set up a relevant department, the head office of the unified national standard advice, business mode and operation process management.Now the whole coverage has covered the national25A province,4Municipalities directly under the central government.
Shen Yin introduced some characteristics of the automobile finance wholesale financing, first is the supervision cost will be relatively low, because a lot of supervision by the bank itself sent staff to monitor, then through the line supply chain, Ping An Bank is developed a line of supply chain management, thus reducing the dealer Supervision Bureau at the same time also mentioned the efficiency.Second varieties of financing is very complete, wholesale now has covered the whole centralized procurement concentrated stock inventory financing and year-end and large customer financing, and spare parts purchasing and financing.
Ping An Bank now has an online service characteristics, the entire line of supply chain is through credit on the basis of online banking, it can put the dealers, manufacturers and banks, even and third party logistics supervision company can together, all the financing or, supervision or operate on the Internet, in this foundation, because it is by the online operation, eliminating the essence of the entire data transfer.All the process is conducted online, reduce the risk of operation.The dealer can through the online service, greatly reduce the cumbersome process of various types of paper agreement
"Ten years" has beenCar enterprises profit for a consumption cycle
Chinese cars in the past is the gold for ten years, from the inventory and the retail sales volume is all right, have accounted for the automotive industry in global world first place.Auto finance companies what opportunities, considering its significance what in the end, the automobile finance can do from what direction, this is a question worth exploring.
From the beginning of last year China automobile have go flat trend, due to the influence of environment, the various factors leading to the inevitable result is that growth can not be like before so fast, to2005Years ago, probably also guarantee8%Growth, this is equivalent toGross domestic productRelatively flat, and then again is3%So, in this trend, limiting pipe purchase of the way will be auto loan such patterns are largely replaced, the direct result is that the automobile financial dependence on large institutions, and in fact is the link of automobile production, automobile manufacturers or, in automotive circles inside profitable enterprises or, more the consumer is based on the life cycle.
Xie Yu automobile industry DDT partners to Toyota as an example: "like Toyota, until you last forever in the firms which do not go out, from buying a car loan to transfer to the second-hand vehicle can provide financial support in this place, what is the result of direct influence, directly bring results measured by currency. Is traction."
In the automobile finance industry, the so-called wholesale loans, including automobile insurance in this piece, industry profits accounted for the increase in the ratio, to the developed market rapid line, now many leading manufacturers have seen such an opportunity, which is also the future opportunities of
Auto financing lease favored by white-collar class
Chinese experienced car growth over the past ten years, the rapid increase of new vehicle sales.2011Auto sales in more than1800Million,2012Over the years1900Million.Young people to become the new loans to purchase a car, has become the choice of many people, in addition to the commercial bank credit card analysis and finance company loans, auto financing lease has become the new choice of the loan to buy a car.
The so-called financing lease, financing lease is popular to buy rather than rent, it is often said in order to hire purchase.In the financing lease car consumption loans car: first, it has a Packaging Leasing concept, bank credit or auto finance company loan financing on the vehicle itself, which pulls, licensing, purchase tax unified package, reduce the customer threshold.Second, flexible setting tail section to reduce customer, value added service vehicle replacement series, for example50Million car is two years, customers can choose is40%If the micro payment, need not pay the lease or replacement car, which makes him in the choice of buying this car in the end is still has the right to choose to rent is very obvious.Third financing lease business is different from car loans and car loans to meet the needs of enterprises.Fourth Finance Leasing Company property leasing companies, so the vehicle repair, maintenance4SShop, insurance and insurance companies, these contracts increase dealer customer service service space.
Based on the above features, auto financing lease will be on automobile financing, such as client of medium and small businesses, and large enterprises senior white-collar consumer groups such as trust, because the auto financing lease play various roles in the automotive field, so the business itself advantage has great advantages, it has huge market potential."The automobile finance has exceeded in the world90Years of history, and in the Chinese is just started the industry in chaoyang."Wealth of Financing Leasing Co., Ltd. Chen Yunwei says.
The new mode of integrated marketing leading car city
From last year4SStore profitability declined a lot, some even do not profit, loss.The main factor is the high cost of running, each4SShop to50Million to80Million, then the whole market oversupply.Therefore, the car sells profit more and more, reduce cost and dealers to face.
From this aspect, Taicang Senmao Auto City Development Limited company chairman Li Jinming to introduce Senmao auto industry model.A4SShop floor is a acres of land, the4A small4SStore portfolio, real vehicle integration, the traditional car city at home and abroad has seen, in front of a showroom and workshop is a model, now Senmao has put this pattern has changed, the car4SShop together, so each4SShop area can be reduced, cleaning, security costs will reduce a lot of it.
Li Jinming introduced has been running the car in the city, the city has thirty or forty, the exhibition hall repair are concentrated in one market, warehouse is unified planning, there are a lot of cars is put in the underground storage unified management.The storage of goods under the two floor building, these are unified planning.
With the support of the high-end brand, and some related services core area, this model not only is the sales and service, all arranged in leisure culture is conducive to the upgrading of automobile circulation.Li Jinming also introduced tablets tablets hall, exhibition hall is the concept of multiple brands can be linked together, repair shop can be placed on the two floor, sharing, it shared some shop a few brands in a workshop, sales can be separated, mainly lead to enhance the ability of auto dealers.
"Senmao group won the national car city hotel apartment and Jiangsu experimental base, he received the honor is greatly reduces operating costs, for the future of automobile circulation of the new model has some new attempt, the original is the standard4SStore, has now opened the bottleneck."Li Jinming said.