The level of businessAlthough the 2009 car marketing ten popular words, but it is popular words in unfamiliar, relative regional marketing, the two or three level network, mesh and grid, network expansion of automobile marketing buzzword relatively more professional, the network mentioned is relatively small, even not search, level refers to the automobile finance, insurance, business rental and second-hand car, electronic vehicle entertainment information, is a strong guarantee for the new service, in the mature automobile industry, the level of division is a relatively independent sector, because from R & D to purchasing, sales, and after sale service, and has formed a clear vertical value chain, and level of service does not belong to any part of them, is around the vertical value chain to provide ancillary services department. The surface, horizontal division of R & D and sales departments not as is necessary, but the actual situation is not so. In mature market, the level of division of work have great influence on product sales, brand communication and consumer satisfaction." The main business division is the second-hand car trading and auto finance. The former belongs to extend business, through recycling, replacement and other means from the owner bought the car, and then use their own technology for inspection, repair, in their own second-hand car trading center sales; auto finance is related cause, provide inventory and retail credit to dealers and consumers, providing convenience to their purchase a car.

One, the correct strategy level of assurance undertakings

   The level of business in the car market chain is an important part of the cause, the level will have an impact on the new business and even the whole industry, car enterprises should start from the market after the car business as a strategic key enterprises to grasp, as a car the provider of products, in order to better customer service, must provide a from the beginning to the final solution. From the car to car end processing, this process should have the corresponding measures, and the level of business of the specific implementation, standardization, legal second-hand car whole environmental norms, your understanding of the second-hand car, the future will have a very big development space, with the surge in car sales, second-hand car there will be a rapid growth, improve customer service from the brand and the point of the major enterprises must do this business.
Two, nuanced bit execution are the determining factors for success

   In order to improve the level of business, first of all to have a system to carry out the plan, after the market timing, mode, resources and other aspects of the detailed planning, the future development is still highly consistent with the planning, in the overall planning, step by step to promote related businesses; secondly, to have an efficient organization. At present, the company focused on automotive after market service, take the way for the distributed business departments, but the market business together, by a department (the level of business development department) is responsible for the development and management, it is an efficient way of organization (the east wind daily production); again, have the development idea of the cause of, in the car market after the business, some automobile enterprise development is not smooth, go two extremes. Some enterprises level career as a cost center, mainly by the business subsidies; some enterprises to cause excessive level of enterprise, profit center is too strong, not fully consider the customer demand. They believed that the car market after the business must be able to project. This means that, no matter in the dealer level, or in the enterprise level, the business to have profit. On the other hand, the level of business must generate value for the core business, the business is said to have value to the brand, sales, service, customer satisfaction.
   Now, many enterprises adopt subsidy method in second-hand car, car insurance business. This pattern is not sustainable development, because it itself did not form the business mechanism of benign, can only rely on the 'transfusion' maintenance 'survival'. Enterprises must recognize this problem radically, and the strategic adjustment.

Three, the automobile financeThe key lies in open channels of financing

   Dealer inventory credit, mainly to help dealers to alleviate financial pressure; sales credit, the installment; channel sales, vehicle sales through financial channels. Payment by installments is priority among priorities. This is' leverage ', once you move it, can promote the rapid development of automobile industry, the current method of each car enterprises are using the auto finance company was established, the major banks, enterprises try to use bank funds, alleviate and dealers funding pressure.
Magic four, auto insurance, improve customer satisfaction

    Automobile insurance has been consumer concern. Now, continue to carry out the business of each big car companies, but the slow progress of network layout,But the automobile insurance market confusion, service standards are different, the price gap is large.

   In the 4S shop unified sales auto insurance is to enhance the service quality, meet customer insurance insurance is expected to reduce customer costs, for insurance, have great effect on vehicle enterprises improve customer satisfaction, so the enterprises must pay attention to.
Five, the automobile leasing industry needs to cultivate

   The car factory to provide rental services targeted at specific customer groups. For example, automobile repair period to car customers, for depth test drive customers, has no plans to buy a car but the car needs of the customers. In addition, in order to facilitate travel, travel and marriage of the owner, can be in different places to carry out pre car or services team. Leasing industry was the weak link in the automotive industry, fleet size small, rental car of poor quality, service concept, the market environment including laws and regulations need to be improved.
Six, the second-hand car business from solving vehicle source with gradual development

   The second-hand car business to step development, the first development of replacement and wholesale business, solve the source problem of second-hand car. Followed by a certified used car based, increase the retail business, in the second-hand car retail stores, consumers can buy high quality, can guarantee the second-hand car, ultimately promote the benign cycle of new retail, second-hand replacement, sales