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Bank of China insurance service, is the soul of

 

Insurance, but with the economic development, social prosperity with hing. This is the origin of insurance, and insurance context. In recent years, the insurance industry, the market environment, the social influence, the strength of enterprises has undergone profound changes, BOC insurance in order to obtain the development space of this change in the insurance industry, must closely to service the soul.

One is to establish new ideas to promote service.From the perspective of economics, insurance is an important part of social economy, no insurance, the social economy will be incomplete; from the point of view of sociology, the insurance is a kind of carrier, mutual dependence between society and individuals without insurance, social function is damaged; from the psychological perspective, insurance is a kind of trust. People, with the trust, society will be harmonious. From this perspective, the insurance is not insurance, but a guarantee, a mission. This is insurance of multiplicity. Therefore, must establish a new concept of bank insurance development. As long as all of the BOC insurance people have the sense of mission, always thinking of serving the society, serve the masses, service to others, is the ideological basis of motor vehicle insurance.

Two is to perfect the mechanism of security services.In simple terms, the mechanism is working in orbit. Rail has long and short question, complex and simple question, steep and flat problem. Here the "short, Jane, Tan", reflects the mature, manifests the efficiency, full of science. In this sense, can make a matter, establish and perfect the mechanism reflects the essential contact is the first. No mechanism to cause is no guarantee business; there is no guarantee of career is not successful career. From the current situation of auto insurance, touch the field is not wide enough, function is not fully played out. Therefore, it can hardly be avoided confusion. The author suggests, the breach should be "short, Jane, Tan". "Short" is a single underwriting, surveying, case approval, claims payment aspects of the work time should be short, shorter becomes faster and faster, faster more reflect the interests of the insured and dignity; "Jane" is required for all marketers are introduced in this paper is simple and clear, concise and comprehensive answer problem, treatment problem is simplified, the more the better. Simple is a kind of ability, and is a kind of style. Bank of China insurance not only need this ability, also need this kind of style. "Tan" is between the internal system and system, interaction between, between departments, the open road, to the insured as Lu Ping Lu cool and comfortable feeling. Planted good "short, Jane, Tan" the phoenix tree, do not worry do not lead to the "insurance" the golden phoenix.

Three is the highlight of the brand sublimate service.The concept of service and service mechanism mentioned above, here to talk about brand service. For a product, the brand is the social status, or well-known. The brand is the quality of survival to depend on whether or not, there is no quality there is no brand. So, BOC insurance to reveal the brand, it must be sublimated service. First of all, the practitioners prescribed to observe the insurance regulatory bureau, underwriting standards does not reduce, not increase the fees, not mislead policyholders, and strive to create a good competitive environment of the insurance. Each other, is famous; mutual self, will fall. In the integration of economy and the increasingly prominent environment, all the competition in the industry without exception. Secondly, it is necessary to create a certain ideological quality and professional knowledge of the employees. Because, each engaged in BOC insurance personnel are BOC insurance image spokesmen, their image collection value, determines the BOC insurance brand image height. Therefore, the good person, it is particularly important to intensify in-service personnel training and education. In addition, to guide market. Insurance market, is an important part of market economy. Therefore, the insurance market must follow the market operation rules, i.e. marketing must first develop market. If the bank insurance to customers as the benefactor in underwriting, claims to the customer as relatives, I believe, in the automobile insurance market will be bigger, more prosperous.

 

 

Bank of China Insurance Weinan branch Li Chuangqian

                                                                      Two 00 nine years in March 3rd