"Bank loan marketing and risk control"

The first part of the subprime mortgage crisis and the bank loan risk management (1 hours)

A change in subprime mortgages and loans, the Bank launched behavior

Two, mortgage securitization

Credit risk credit rating and the bank three, subprime mortgage bonds management

Four, "greed, fraud and ignorance: USA subprime crisis truth"

The second part from "the passenger door," lending "to" active marketing loan "(2 hours)

A comparison between Chinese and American Commercial Bank spreads

Two, changes in the structure of bank assets

Three, from "seller's market" to "buyer's market"

The third part to understand the real needs of borrowers (1 hours)

A "research, production, sell, sell, sell products, not to sell you can produce, you like production, you are good at production, you think good sales products."

Two, "no man needs of housing mortgage loan, the customer is in need of housing."

Three, the source of customer information

Design of the fourth part of the loan product (2 hours)

A comparison of enterprise financing ways

Special two, bank loans

Three, the borrower's cash cycle

Innovation four, loans

The fifth part to guard against the risk of loans thirteen elements (on loan): "5C" (2 hours)

A, Character: credibility

Two, Capacity: Ability

Three, Capital: Capital

Four, Collateral: Security

Five, Conditions: Environmental

Focus six, against bad loans

The sixth part to guard against the risk of loans thirteen elements (in): bad loans "5C" (2 hours)

A, Complacency (self)

Two, Carelessness (Cu Xin)

Three, Communication (Communication)

Four, Contingencies (accident)

Five, Competition (competition)

Six, loan marketing, risk management and culture

The seventh part to guard against the risk of loans thirteen elements (below): one of the most important "3C" (2 hours)

A, Clubs (Club)

Two, Cocktails (cocktail)

Three, Connections (Network)

Four, the small and medium-sized enterprise loan

Banks training experts -- Beijing Renzhi eternal management consulting Co. Ltd.

Contact person: Hua Min

Tel: 010-57101899 13522028134

Email address:Wlmqhm@163.com