American Panda Express

In recent years, Chinese development abroad carry all before one, Manchuria, Zhang Zhen pan Museum, can, panda and so on Chinese goods

Brand has as the Americans are familiar with.

So how are they used to eat the "bread and butter" Americans also picked up

Chopsticks"

Learn to eat Chinese dish? Today we will focus on the panda group in American Chinese fast food

The road.

1973

Years,

Cheng Zhengchang and his father founded the first panda Inn restaurant;

1983

Years the first Panda Express

The restaurant opened in the shopping center;

1988

The first in the supermarket, panda fast-food outlets opened;

1992

First in the Department Store panda fast-food outlets opened;

1993

The first university campus Panda

Fast food restaurants opened;

1997

In the first room both Panda Restaurant opened......

Today, the panda group has to dominate USA in Chinese, Cheng Zhengchang also became the America come first on the list of the Chinese

Fast food operators. Early in the

1998

Years, management of enterprises has been the panda

A full service restaurant: park;

250

Chinese fast food shop:

Panda express;

Japanese barbecue restaurant;

Between both panda restaurant;

Between

Kitchen

Garden

Restaurants and a

BookendsCafe

Restaurant. If the people's attention because of its rapid Panda Group

The rate of expansion, so its unique business model is the key points worth learning.

Beijing cuisine Sichuan challenge

Cheng Zhengchang said, in the restaurant industry is accidental, but it is his own choice. He said: "1972

Years, I have a cousin bought a restaurant, opened in Losangeles soon, but couldn't find the right front office manager,

So I went over to help.

From then on the restaurant in this line have a strong interest in.

Because my father is a

An extraordinary cuisine chef, so I to

1973

Years in southern California Pasha Pasadena opened his own

In the restaurant -- park.

At that time,

Park is one of the earliest operating Sichuan Beijing cuisine restaurant in the minority.

Beijing Sichuan

Spicy delicious outshining the Guangdong cuisine, is popular American customer welcome. Sunny garden opened on the bustling,

Business Flourishes.

1973

Years to

1983

During the ten years,

Cheng Zhengchang constantly improved Jufengyuan every management detail,

Arranged from the kitchen design, the menu to the front office management, every link is to systematic, orderly, and accumulated abundant

Rich experience in restaurant management. This virtually for future development laid a solid foundation of panda express.

"Grafting" shopping center location

Sunny garden success deeply inspired Cheng Zhengchang, he was determined to Jufengyuan simplified into fast food, to the expansion of the

The broader consumer market.

1983

Years, he opened the first panda fast-food restaurants in southern California shopping center,

The excellent dishes with simplified and park to the shopping center.

Since then,

Panda fast-food stores in shopping malls

Food often succeed for shopping, fatigue and to food street the rest of the consumers with high-quality Chinese fast

Meal. With the increasing number of stores, stores opened in the shopping center, supermarket, business is extended to

Field centre, airport, University Library, commercial buildings, casinos and other places. In addition, Panda Express

The dining car was also involved in the pilot program to provide lunch community high school students.

In recent years the most attract people's attention Panda

Fast food outlets have two,

One in the west coast of Losangeles city public library,

Another in New York

Manhattan Wall Street financial markets in the region.

In order to expand to the scope of the panda express.

1992

Tecstar Zhengchang hired chain restaurant management expert

Don

McComas

As president of the panda management company, responsible for the panda fast-food chain extension of the project, to fight for the first time

Break the company management layer is uniform Chinese situation,

The USA professional restaurant management experience effectively integrated into the bear

The cat management group's corporate culture. Subsequently, the panda management company collect the original

Chi-Chi

Chain store total

Cut

JosephMicatrotto

, as well as the original

ElTorito

Executive director

RussellBendel

As the company, respectively

CEO and president general manager.

This is a recruit plan successfully strengthen performance management of Panda Group

Strength and very fruitful, speeding up the pace of panda fast-food chain.

Eat with

Based on the success of the panda express,

Cheng Zhengchang and the development of a new model -- a chain of restaurants

Both panda restaurant.

Between model between fast food both pandas and full service restaurant,

Is a fast pattern

Home style restaurants, while operating food hall and takeaways

And the two aspects of business amount.

Both Panda Restaurant is a new mode of chain panda management group,

Its main business is in the fast

Provide fresh produce high-quality food restaurant. It has three characteristics:

At this point, every dish is done, inheritance

A Chinese restaurant "speculation is now selling" tradition, ensure the food fresh and nutrition;

, eat, take out run,

The efficiency of fast food, fast food is more comprehensive than the quality of the daily delivery service;

The price is reasonable, appropriate

The request of the public economy daily food consumption demand.

Can be said that both Panda Restaurant in fresh food,

Fast

Convenient,

Affordable three have the advantage of,

Also cater to the mainstream consumer USA hope completely from the

In the kitchen of thought liberation.

The donation to the public welfare is the marketing

Panda management company every to open a new branch has donated to local community groups practice.

According to the convention,

Each

New store opening will be the turnover

20%

Donated to the non-profit community,

In order to support agency

District construction.

Through donations and enthusiastic participation in community activities,

Panda Group's restaurant in the local community tree

Set up the good public image,

Win the hearts of all.

At the same time by sending money to the press release,

Panda management company and its

The new branch often obtain local press attention,

In the community the major media exposure is also very frequent,

Thus

Large deepened the consumer impression of panda restaurant.

The market marketing method which is kill two birds with one stone,

Both clever and affordable.