Text / shedding thinker

In America China manufacturing products everywhere. From the clothes, toys, electrical appliances, computers, books, bicycles, have everything that one expects to find. But the car is an exception. China beyond American and Japan to become the world's biggest auto market last year. But both in Japan and in America Street shedding thinker, haven't seen Chinese cars.Reality: the most popular Japanese street what vehicle (Figure)   Reality: America town street car piles (Figure)While Nissan, Korean made cars in the American everywhere on the streets. Especially the Korean car nearly two years the quality and appearance of progress soon, have replaced many Japanese cars in the USA market share.

Over the years, Chinese carmakers including brilliance, Geely, the Great Wall, BYD etc., have participated in the Detroit and the Losangeles auto show,Announced at a press conference in the sale of new cars in the America near future plan, Americans call Chinese car "wolf" for several years, the car in the America cars on the market still does not appear.

America emissions on the car has very strict standards. Chinese car didn't come in because theseThe car was not made in conformity with standards of safety and emissions American certification.Made in ChinaBYD F3DMThe plug-in hybrid car, may become an exception,Is expected in American market in American in spring of 2012.Shedding thinker sees at this year's Detroit Auto ShowBYD booth, is the only exhibition Chinese car (pictured above). Shedding thinker that media pay more attention to the car than the popular. There are media there, while the other car booth did not receive media so much attention.The car industry is USA only few manufacturing. As the automobile industry leader, is also very afraid of each wave pushing at the one ahead of the Yangtze river. The Chinese car cheap nature is full of alertness.However, American insiders said, even if the car into the USA market proved to be true, USA alternative power car market is booming, and it may be just a temporary phenomenon, cars may not be able to replace other habitats, such as the Nissan KIA and South KoreaExperience the world's first all electric sports car personally in the American (Figure)

America market not China car, in addition to the reasons of safety standards of different there are several reasons

First, Chinese car manufacturersThe development of USA ambitions,In China due to cheap financing and booming demand also let them have the confidence to open up USA market.But, but the lack of American automotive business strategy.

Second.Chinese automakers still faces many difficulties: the basic models, including the shortage of industry congestion and lack of overseas acquisition targets, but not enough to lead the world. In the past few years, the rapid growth China car sales really attract people's attention. But strong domestic growth, and in the global arena with the Toyota Auto Body Co, general motors and Ford car companies compete, the truth is Chinese take decades to achieve. not mobile phone or computer sales, casually into big business. Carmakers need some dealers, requires a huge investment of time and resources, not imagined so easily.

Third, the economic crisis affected the America people purchase a car force.From 2005 to 2009, American vehicle sales fell forty percent, GM and Chrysler car factory bankruptcy, need to obtain government assistance to make business, plus hundreds of dealers failures and car loans dried up, even if the hybrids also affect sales by oil prices, USA automobile market is bleak. Although American economy slightly better, but Chinese carmakers to score USA market still has the certain difficulty, faces great challenges, in part because they must determine from which part of the automobile market, in general, for a new company, small cars are more easily in the market, but the competition is very intense, profit rate is very low.


The China cars in the America market where is the way out?

China car manufacturers can try to cross market, import a hybrid car is more advanced in Santa Monica, California (Santa Monica) of Keda Automobile Company (Coda) to China imports has plans Hafei Saibao (Hafei Saibao) coupled with electric power system, however, the current hybrid vehicles and electric vehicles is still fresh things accounted for only 2.2% of global sales, consumer accept the environmental car, but the consumption for the electric car and battery, still hold a cautious attitude, the road charging facilities have not kept pace with the customers, many people still consider the old brand car. Maybe in a few years it will slowly popularity.

China car manufacturers can buy rival dealers to score USA market, at present the most close to this strategy is the Geely Automobile Co, last summer acquisition of volvo. Even so, Geely also have to spend millions of dollars to planning marketing way, and hope American consumers to try new brand development. If successful, the deal, will make Chinese automobile manufacturers have a globally recognized brand and technology.

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