1The host plant, leading three party financial agreement
      From the1999Years Chinese development of automobile4SStarted to store model,4SCapital strength has become the normal operation of the master. After several years of marketing channels of exploration, and gradually formed a host plant is dominant, in cooperation with several banks, the brand4SShop to provide financing support, which is now more rows of three party financial agreement.
      Each host plant will be according to the shop the sales plan and the bank to check4SStore the amount of financing, most of the host plant approved financing for the annual sales plan70%Left and right, but because4SStore requires a certain amount of inventory reserves, plus on road vehicle in the host plant and the balance of the funds, the host plant to provide financing can only solve4SStore the required working capital50About.
      Host plant leading three party protocols are mostly to acceptance, one way is to cooperate with a bank, then the bank in the country's local banks to operate the business, after the signing of three year agreement,4SShop in the main communication with the local coordinators, for acceptance the corresponding vehicle qualification certificate to co host of bank deposit,4SSales of vehicles, need to go to the bank to obtain the certificate,2006Years before most of the host plant to take this approach to the operation, but this way there are many factors of the inconvenience, acceptance for a long time, so this model is not accepted by the two sides. Another way is to cooperate with a bank, by the banks to the4SShop for business operation, the bank appointed vehicle pledge supervision company4SSupervise store.4SShop car, the car into the bank may receive a certificate in pledge regulators, this way is simple and convenient operation, has gradually become the main mode of operation of the three party agreement.

2To the host plant, short-term loans to finance company
      Some host plant itself has a financial company, the financial company is willing to host plant4SShop to provide financial support, mainly based on the annual sales plan and financial statements of condition to the approved amount of financing. The financial company to4SShop mainly provides liquidity loans to give priority to, and with the loan with in certain extent, convenient operation. But because of the company to4SStore financing support under state control, and the4SStore strength demanding, so get flow loan finance company support4SThe shop quantity is limited, loan interest flows in financial companies (and higher2008Years for the benchmark interest rate broke surface20%Or so), but not all of the host plant have a finance company, so only a few4SShop to enjoy.

3Direct financing, the way to the bank
      The first two kinds of financing ways have a certain relationship with the host plant, directly to the bank financing mode mainly depends on the4SStore their own strength. In addition to the three party protocols and finance company loans,4SShop direct financing from banks to obtain funds generally account for liquidity demand50%About.

Directly to the bank can be acceptance, can also be a working capital loan. Relying mainly on4SStore brand and financial statements, with a vehicle mortgage, mortgage or credit loans to obtain bank financing support. But because of higher requirement for mortgage banks around the policy and not the same as the bank, so there are few4SShop can adopt this mode of financing.
Tighten----4SShop facing reshuffle
2008Years4SStore ushered in a new round of tightening policy, although the main is the real estate industry policy, encourage policies for SMEs, but there are still a lot of4SThe financing capacity of the poor. Mainly in the following situations:

1New4SShop

   Due to the new4SShop no financial statements, so banks on their first years can not provide financing support, even strong brands also have this problem, a new4SStore can only be provided by the host plant three party financial protocol support, but due to the host plant for the new store sales ability is not known, so the approved financing relative to the shop to relatively low, most of the host plant of the approved amount is only the average monthly sales40%Then the operator can at least take60%Funds to support business needs.

   Beijing is expected this year the number of stores around New50Around the house. Taking Changan as an example Mazda, because Changan is Mazda2008As a brand new year began marketing channel in Chinese market requirements, and4SStore cash carrying vehicle, do not charge acceptance, so on4SStore money ability request is higher, Changan Mazda to dealers to provide three party protocol is still dominated by acceptance,4SShops need to mention cars, the acceptance and discount to discount interest6.2%In general4SThe shop acceptance rate50%Right, so4SThe high cost of the shop. But if4SShop without using a host plant to provide the three party agreement, you can only think of ways to solve, and the store is very difficult to directly to the banks for help, so for the new4SStore, if liquidity support without shareholders, like soldiers on the battlefield without weapons, easily in the competition becomes the victim.

2, single brand stores, also will be affected by the bank

   For only one or two4SShops investors, if the brand advantage is not obvious, even if the business for many years, there will be bank lending capacity and ability to repay the loan repayment pressure, if short-term can not flow, so will give4SBring great pressure store business. Most of the banks on single brand to provide funding is also very cautious.

   Beijing mainstream brand4SShop around for close400Home, from the financing environment of speaking, the whole car financing environment of Beijing is relatively loose, Beijing4SShop mainly monopolized by a few large automobile group, for example, abest Deaoda etc, but also has100Home around4SStores belonging to the store operation or only two or three stores,4SInfluence of the shop is not large relatively, such brand shop will be very difficult to obtain the confidence of the banks, the credit rating on the limitations of the larger, there are a lot of single brand stores to get banks more financial support, to solve through the Guarantee Corporation way, caused the rise and the operation is not convenient, effect Chengdu of their competitive advantage, so a single brand4SShop will be more market test.

3, low-end brand shop

   The low-end brand in recent years development road is twists and turns, especially the brand's financing ability becomes the key factor whether it can keep its competitive edge in the market, but also4SStores can provide wide operating ability for the host plant performance. The low-end brand bicycle value is not high, but its sales of larger, because the host plant can mostly to4SShop a few months acceptance interest free policy support, so most of the low-end brand shop more dependent on the host plant of three party protocols and support of the bank financing, but due to the bank on low-end brand amount of support to hold a cautious attitude, so4SThere are some difficulties in fully meet the shop money, certainly will influence the4SThe normal development of store.

Trade Group------4SStore financing insurance

       4SThere are many factors shops operating funds to guarantee, so how to solve these difficulties?

    The former state, how to develop the model of automobile marketing channel China future, we did not dare to jump off, but the current development situation, the diversification of4SThe development mode of marketing group by more and more people recognized and accepted. From the point of view of financing,4SStore marketing group has an advantage.4SStore marketing group to set up a corporate entity, and to each of its subordinate4SShop for investment, internal capital collective unified management, use, make the capital utilization rate and repayment ability has been played out security.4SStore marketing group can be unified with the banks to finance the implementation of internal mutual cooperation, cooperation for many years, and the bank4SStore marketing group in addition to obtain credit loans, but also to their subordinates4SShop to provide financing support, which can solve the financing difficulties caused by the new shop, a single brand, low-end brand factors.