Author: calash half open

 Chinese automobile industry in 2010 seemed to be in smooth water, but in fact it is the undercurrent. In 2010, three things are likely to become a historical turning point in the development of China automobile industry, while the fire is not burning, but we can already see the spark in the gradually start a prairie fire.

 Change: car electric

 Chinese note electric vehicle is started in the Buffett takeover BYD then, is not just Buffett, many foreign magnates are very optimistic about the electric vehicle industry. Tesla is a start-up American electric sports car brand, product niche and there is still running at a loss. But you don't look down upon it,Tesla in the American NASDAQ to IPO (initial public offering) listed on the way, the first day of gains of up to 41%. Despite the hype the concept of the suspects, but others Tesla than Chinese flying junk stocks is much stronger, because people have a Daimler and Toyota strategic investor.Therefore, the whole world will be electric vehicles as a sunrise industry.

 Central to the attitude of electric vehicles is very clear, is to spare no effort to support. As a new thing, the strength state subsidies for electric vehicles is very large. In a BYD dual-mode power F3 as an example, the price is 150000, while the subsidy amount can reach 90000 of the maximum, i.e. F3 DM net price is only 60000 yuan, but the subsidy policy will vary from place to place.

 Recently, the SASAC summoned some enterprises go to the capital, the purpose is to set up a "national team" electric vehicles, as follows:

 Vehicle and electric drive: FAW, Dongfeng Automobile, equipment group, Dongfang Electric Group, CSRG

 Battery: CNOOC, Beijing General Research Institute of nonferrous metals, China aviation technology, AviChina, AVIC

 Charging and service: national grid, Putian Information, PetroChina, Sinopec, China Southern Power Grid, the Poly Group

 Ears buzzing sound long residual can not disappear, above all is said of sb.'s name name. However, "national team" has caused great controversy, a lot of people think, union too exclusive, the central enterprises Union colour too obvious. Moreover, SAIC and BYD is not on the list of people's. And BYD recently said: "the event of SASAC lead them under the enterprise engaged in electric vehicle, we will continue in the development and Reform Commission and the Ministry of industry and led to better."

 Countries attach so much importance to electric vehicles, the reason is very simple, is to realize "Overtaking around the curve". Electric vehicles are a game, if it is really as we imagine that, instead of the internal combustion engine and motor, and Chinese in electric vehicles to strike first to gain the initiative, so Chinese car will narrow the gap between the distance and the developed industrial countries. German veteran car factory has been compared against the electric car, they think the diesel engine is the best method for dealing with oil crisis. But recently the Germans still made "yield", launched a number of mass production hybrid vehicle, for example has been listed on the Mercedes Benz S400, there are sales of hybrid version of the BMW 7 series and X6.The Germans did not enter the electric field in addition to stubborn personality influence, a more important reason is that Germans don't want to see the motor instead of internal combustion engine.Because the German car enterprises with an internal combustion engine and transmission has the most advanced technology, once the engine is replaced, then the engine, transmission technology will mean void, the monopoly position in the German automotive technology is likely to be shaken. This also shows that from one side, EV is a technology of the game.

Change two: the rise of automobile finance

 The automobile finance can be divided into two aspects, one is the financial company to dealer financing, help its expansion pressure goods; another is to lend to consumers to purchase a car.In USA has more than 85% people through loans to purchase a car, and China credit purchase a car is only single digit percentage.The American consumer thought too avant-garde, like flowers today to buy something tomorrow, so a lot of people think that USA loan purchase a car without reference to the proportion of. But in many developing countries, the loan has become the main way to purchase a car, India loan purchase a car more than 80%, while Thailand is even higher than 90%. Therefore, loan purchase a car is not the patent of the developed countries, developing countries need more of it, because a lot of people do not have the money to complete a one-time payment. Therefore, the automobile finance is a piece of blue ocean in the Chinese, development space enormous.

 Recently, if you use the 4S store, you will find a lot of changes, is that many brands have launched a car payment, purchase a car 0 interest rate and so on promotion way. As general, Toyota, Mercedes Benz and Chery, the independent brand BYD, car manufacturers have started to establish an auto financing company, in China. So, some people say,2010 is likely to be Chinese automobile financial year.Why so many auto finance companies choose to 2010? Because, this year the state tightened bank to car loans, and then to the auto finance companies a favorable development opportunity. The automobile finance is not a light to provide services, but a be worthy of the name of profit mechanism.Foreign auto giants basically have their own financial companies, financial companies accounted for an average of 30% to the income of the enterprise, is the highest yields a ring.America GM was the first to set up automobile financial company of automobile enterprises, at the end of World War II, a lot of people do not have money to buy a car, so, general set up financial companies to promote sales, which achieved great success. Even in very long period of time, the general financial profits than automobile manufacturing company but also high, so some people say that GM is a car manufacturing business bank.

 Another important factor of automobile financial potential is eight nine zero after becoming the theme of purchase a car. If there is no family financial support, most of the eight nine zero is not a one-time purchase a car. The working class as you rack one's brains to upper income to how much is that thousands of yuan, the yuan is very rare, much lower even than the probability of entrepreneurial wealth. Basic necessities of life, "line" is important, but after all, or the "live" behind, young people should be made it possible to think the car house. You say frugal, bike to work, now many city began to shout motorcycles. Rely on public transport, and then you were dead. What time the bus is matter of "character" of the things, and crowded public transport is a physical activity, lane is bad also to squeeze in my wallet. And.Social reality is, big city man no car no real marriage is a problem, the girl is easy to be blandishments cheat, but you get got someone else's parents?Therefore, young people really need a car loan. Another car loan group and young people on the contrary, some businessmen. It's important to do business operating funds, money in the hands of a little more time, but will be different. Therefore, the auto loan is also very suitable for emphasis on capital operation business people. However, to remind everyone,The so-called zero interest rate purchase a car is not really a 0 interest rate, in fact, is to charge some points of the management fee.

Change three: the second-hand vehicle certification

 American movies reflect many American commercial market conditions, in the movie, we found that many students are USA drive cars to go to school, and young people's birthday gift is often a car. The car is mainly used car. The second-hand car industry has existed for a long time in the Chinese, but so far we still on it at a distance. Although the second-hand car is very cheap, but to equal almost to "bet stone" to buy second-hand car, buy a car to spend a large sum of money to repair, in the end the money didn't save, they waste a lot of energy. The second-hand car consumers is a vulnerable groups, car paint filled with white gloves to touch that, if no abnormal sound of the engine suspension, you do not know the problems.

 Mercedes Benz Audi two luxury brands are launched this year in China's second-hand vehicle certification business, development and utilization of the goodwill of the brand to promote their own brand of second-hand car. Mercedes Benz Audi second-hand car brand, to have a good appearance, the second-hand car is full of their own brand cars, and after multiple test, in order to bring consumer confidence. Why the second-hand vehicle certification business and auto finance in 2010 are cut a striking figure? I think we should be Chinese has entered a change in.

 But the second-hand car brand certification still exist only in the luxury brand, we want to see is more build the brand second-hand car certification of their own business, and not like a distributor that no direction to acquire customer cars.